Woola

For decades, bubble wrap has been used to ship stuff. We think it’s time to move on.

Twice a year, we bring the entire Woola team together for... this.

72% of consumers say that packaging design influences their purchasing decisions. 🤯 Premium and luxury brands know this — packaging acts as brand ambassador, blending protection with aesthetics. Case in point: Apple. Their product boxes are a prime example of creating a packaging that generates free marketing through unboxing videos — and lives rent free in their customers homes. Do you make the most of this channel of telling your brand's story and building loyalty? P.S: Our creative product development team can help you here — we can create custom prototypes based on your needs!

Last year, I hit a big personal milestone: mastering a flat front split. 🤸 The "cracking-a-joke-while-sliding-into-the-split" still needs some practice, though. #WoolasGotTalent

90% of wool is going to waste in Estonia and CEO Anna-Liisa Palatu and team have figured out how to use this material as a new packaging material. I truly believe this type of packaging where we take waste materials and find uses for them is the future. Would you like to use wool instead of other materials? #sustainablepackaging

2012 called—it wants its dance moves back. And while we’re at it, let’s retire bubble wrap too.

I'm in France for Paris Packaging Week 2025. As a renowned extrovert, I look forward to conversations with strangers. If you find me too socially awkward, don’t worry I’m bringing the crew Nicolas, Aliyah & Rana ✨

Woola's Got Talent, Episode 7: Unless you’ve worked ✨really✨ closely with Woola, chances are you haven’t met Stina yet. Her job? Making sure everyone else in the office can focus on theirs. Outside of work, Stina’s a crochet queen and quiz aficionado with one-of-a-kind taste in music (Vampire Turntablism Trip Hop anyone?). Check out the video to get to know Stina a bit more! 🧶👸 #WoolasGotTalent

Bonjour, Paris! 🇫🇷 ✨ I’m counting down the days until I touch down in la Ville Lumière next week for Paris Packaging Week 2025. ✈️ This event is THE gathering of the industry’s most brilliant minds, coming together to explore trends, fresh ideas, and sustainable solutions in packaging. I’m so excited to be part of it! 🌟 Here’s what’s on my agenda:    ✔️ Checking out the Future Innovation Forum where Anna-Liisa will be on the “Future Leaders Panel Discussion” from 13:00 on Tuesday, Jan 28th   ✔️ Discovering trailblazers who are redefining what’s possible in the world of packaging   ✔️ Meeting YOU! For me, the magic of events like this lies in the connections—exchanging ideas, gaining new perspectives, and building relationships that spark real, lasting change.If you’re attending, let’s make it happen! Whether it’s over coffee ☕ ,croissants 🥐 , or a quick chat between sessions, I’d love to connect and hear your thoughts on where the industry is headed. Drop me a message or wave me down if you see me—I’ll be the one rocking one of our iconic Woolaesque outfits with pride at stall W174! 😉

Is this the right place for uploading music videos? We held Woola Gaala 2025 last week and this was our HR Policy update (in case others need it, too).