GOZOOP Group

🥇HAWK-eyed for Gold!🥇 Double gold domination at Social Samosa #AgencyCon2024, with HAWK (Gozoop Group) HAWK winning Specialist Agency of The Year & Disruptive Agency of The Year awards!

It's been an incredible few weeks connecting with some of the brightest minds in marketing, including Rishi Mathur, Abhishek Gupta, Rumi Ambastha, and Akhil Menon. Their insights have been invaluable. As we bid farewell to this year, we're taking stock of the key learnings shared by these experts as we prepare for what lies ahead in 2025. Curated by Priyanka Nair #Marketing #IndustryTrends #2024Reflections #Innovation #AI #QuickCommerce

𝗪𝗵𝗮𝘁'𝘀 𝗮 𝘀𝗲𝗰𝗿𝗲𝘁 𝘁𝗼 𝗮 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝘃𝗲 𝗮𝗴𝗲𝗻𝗰𝘆-𝗰𝗹𝗶𝗲𝗻𝘁 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽? As someone who's walked in both shoes - first in an ad agency and later the client side, I've learnt that a successful agency-client relationship is the cornerstone of any effective marketing campaign. A wise boss once told me, "A good agency is an extension of your team, and a reflection of your work." I've found this to be true, and it's been instrumental in building a symbiotic relationship between my brand teams and my creative agencies throughout. 👉𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘁𝗵𝗲 𝟰 𝗽𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝗵𝗮𝘃𝗲 𝘄𝗼𝗿𝗸𝗲𝗱 𝗳𝗼𝗿 𝗺𝗲: ►𝗚𝗶𝘃𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁, 𝗰𝗼𝗻𝘁𝗲𝘅𝘁, 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗰𝗼𝗻𝘁𝗲𝘅𝘁: Provide a clear brief with relevant background information to help your agency partners deliver their best work. ►𝗕𝗲 𝗵𝗼𝗻𝗲𝘀𝘁 𝗮𝗻𝗱 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝘁: Clear communication is key to building trust and ensuring successful collaboration. ►𝗞𝗻𝗼𝘄 𝘄𝗵𝗼 𝘁𝗼 𝗮𝘀𝗸 𝗳𝗼𝗿 𝘄𝗵𝗮𝘁: Escalate only when necessary to avoid unnecessary delays. ►𝗥𝗲𝘀𝗽𝗲𝗰𝘁 𝘁𝗵𝗲𝗶𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗺𝗼𝗱𝗲𝗹: Understand the agency's perspective, challenges, and motivations to foster a more collaborative and productive relationship. ▶️ If you're a brand manager or marketer looking to elevate your partnership, I highly recommend gaining some agency experience or finding ways to walk in their shoes. It'll be a game-changer for your brand and your career!🚀 Agree? What are your tips for building a successful agency-client relationship? Share your thoughts in the comments below! Amisha Gulati | GOZOOP Group | #BreakTheBox #BrandManagement #AgencyLife #Teamwork #Learning #Partnerships

We are elated to announce that GOZOOP has won the ICMA "Content Marketing - Strategy/Planning" - Best Content Strategy of the Year for DBS Bank This achievement reflects the power of creativity, collaboration, and impactful storytelling. exchange4media Amyn Ghadiali | Amisha Gulati | Priyanka Sharma | Nishant Chhinkwani | Sneha Arora | Bhadresh Rajput | Ahmed Aftab Naqvi | Rohan Bhansali

Akhil Menon, AVP - Brand & Growth, True Elements, shares his 2024 marketing learnings: "People are brilliant, walking-talking contradictions," he opines. From short-form video consumption to the reality of conscious spending, navigating consumer behaviour requires constant adaptation, he writes on this and more in this special edition of Ad Two Cents. Curated by Priyanka Nair Puru Gupta | Sreejith Moolayil

Did you know PR as a practice started in Godrej in 1955? Smita Basu Roy, Head of Corporate Communications & PR at Godrej Enterprises Group, recounts an anecdote about the creative launch strategy for the company's first typewriter, showcasing the brand's pioneering spirit. In a recent interview with Hardik Sampat, Sr Executive - Brand Solutions, HAWK (Gozoop Group), Smita also shared invaluable insights into the evolving landscape of public relations. Curated by Priyanka Nair #BreakTheBox

𝗛𝗲𝗿𝗲'𝘀 𝗵𝗼𝘄 𝗲𝗺𝗽𝗼𝘄𝗲𝗿𝗶𝗻𝗴 𝗳𝗮𝗿𝗺𝗲𝗿𝘀 𝗰𝗮𝗻 𝗵𝗲𝗹𝗽 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗻𝗮𝘁𝗶𝗼𝗻:🌾 If you ate today. Thank farmers. 🌽🥬🥦 As we mark Kisan Diwas today, let’s pay tribute to the backbone of India's economy. But not just farmers, there're also unsung heroes among us who are breaking barriers and driving transformative change. Meet Neeraja Kudrimoti, a former IT professional who left her lucrative career to champion sustainable farming in rural India. She is State Program Officer in Naxal affected Bijapur district of Chhattisgarh where she mentors farmers on focused interventions in agriculture in their districts. Her story is a testament to the power of fresh thinking that inspires us to challenge the status quo and make a meaningful impact. 🚀 𝐒𝐢𝐦𝐩𝐥𝐲 𝐅𝐫𝐞𝐬𝐡 - a leading edible oil brand from the house of BN Group, is proud to honor her through ‘𝙍𝙖𝙠𝙝𝙤 𝙄𝙧𝙖𝙖𝙙𝙚 𝙁𝙧𝙚𝙨𝙝’ campaign. 👉Check out this film that celebrates the power of fresh ideas, which are instrumental in building nation. Really, in a world often shadowed by negativity, these are the stories that inspire hope and remind us of resilience of the human spirit. 🤔 Which other changemakers are transforming India's agricultural growth story? Share and let's celebrate the heroes driving positive change! 𝗙𝗶𝗹𝗺 𝗰𝗿𝗲𝗱𝗶𝘁𝘀: Brand Team: Aditya Potdar | Ali Moghul | AJIT KUMAR SINGH Communication Partners: GOZOOP Group | Ahmed Aftab Naqvi | Rohan Bhansali | Amyn Ghadiali Production House: Hungry Studioz | Harsh Pandya #NationalFarmersDay #SustainableFarming #MakeADifference #ChangeMaker #SocialImpact #Farming #Transformation #Inspiration #India #Agriculture

Are you ready to spread some Christmas cheer? Read More at Mediabrief.com - https://lnkd.in/dFeVNCTC Register at ⬇️ www.mainbhisanta.com Rohan Bhansali | Ahmed Aftab Naqvi | Iyer Premkumar | Amyn Ghadiali | Amisha Gulati | Bansi Raja | Jigar Chatwani | Priyanka Nair

Rishi Mathur, Chief Marketing Officer and Chief Distribution Officer, Alternate Channels at Canara HSBC Life Insurance, shares exclusive insights into the defining marketing trends of 2024 for Ad Two Cents. He highlights that 2024 prompted marketers to reevaluate both their approaches to consumer engagement and the deeper motivations driving these connections. Curated by Priyanka Nair #digitalmarketing #marketingtrends

Smita Basu Roy, Head - Corporate Communications & PR, Godrej Enterprises Group, believes brands should review their crisis management playbook every year. She also discusses the impact of citizen journalism with Hardik Sampat, Sr Executive - Brand Solutions, HAWK (Gozoop Group). Watch the final segment of the episode here. Content: Priyanka Nair Production: Dharmesh Bhadra | Sandeep Amburle | Bhavesh Gulekar | Harshal Ichale | Akash Prasad #BreakTheBox is GOZOOP Group's flagship interview series, where we dive deep into the stories of entrepreneurs, future-ready marketers, growth hackers, and creative geniuses, who don’t just think outside the box, but break it.