Great news: Forrester scored Omnicom Media Group highest in their Forrester Wave report due to our tech strategy, use of data, integration of media and content, and audience-first marketing. According to them, our bespoke platform Omni is at the core of our success, combining tools for media planning, AI-assistants, data and end-to-end marketing, ensuring better cooperation between media, content and commerce. Marketing Report also shared the story, please see the link below. Want to know more about our capabilities on that front? Let us know! https://lnkd.in/eCiSQRKM #data #tech #analytics #Omni #marketing
Reporting on The Forrester Wave™: Media Management Services, Q4 2024, Adweek writes: Jay Pattisall, vp and lead analyst at Forrester said OMG scored highest this year due to its tech strategy, use of data, integration of media and content, and audience-first marketing. Florian Adamski, OMG’s Chief Executive Officer (CEO), said the agency network has been able to maintain its leader designation by “never standing still.” “For OMG, [being a leader] has meant creating an offer at the intersection of digital transformation, connected commerce, content and creators, and empowering clients through a constant pipeline of innovation and thought leadership,” he said. Read More: https://bit.ly/4hHf7KV #BeOMG #Forrester #TransformingExperiences