GoGenerosity

Our CEO and Co-Founder Rohan McCloskey on why businesses can’t afford to ignore social impact. Anna Samkova has a great summary below, but we recommend watching the replay for the full goodness!

Charities, we need your help 💚 We want to get you more support — but sometimes businesses just need a little nudge. That’s where you come in. Tag a business that you would love to give back to your charity through our pay-it-forward donation app. They might already support you and not even know they can get their customers to join in when shopping online too! More businesses = more generosity = more impact for you and the people you support. AND if you're a business reading this, take a glance at this small selection of our many generous charity partners that you could support via your eCommerce store. Let’s make giving go further. Tag away! 👇

Straight from the CEO's mouth - "We are incredibly proud to have RUBY and Deadly Ponies onboard, as being Kiwi businesses their support is close to home. These partnerships not only expand our reach but also increase the impact we can make together." 💚

Why Social Impact is a Business Imperative 🎙️ This week on Spotlight Fridays, we explored why businesses can’t afford to ignore social impact with Rohan McCloskey from GoGenerosity. The key takeaway? Consumers expect brands to do more than just sell, they want to see real impact. A few insights every business should consider: ✅ Customers are 4x more likely to buy from a business with purpose. ✅ 70% of young consumers consider a brand’s values before making a purchase. ✅ 77% of consumers prefer brands that actively contribute to making the world a better place. ✅ People actively ask brands what causes they support. If your business isn’t making an impact, you’re missing an opportunity to connect. 💡 "𝘐𝘧 𝘸𝘦 𝘥𝘰𝘯’𝘵 𝘤𝘢𝘳𝘦 𝘢𝘣𝘰𝘶𝘵 𝘱𝘦𝘰𝘱𝘭𝘦 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘱𝘭𝘢𝘯𝘦𝘵, 𝘸𝘩𝘺 𝘢𝘳𝘦 𝘸𝘦 𝘩𝘦𝘳𝘦?" This was one of the standout moments of the discussion. Businesses have the power to create meaningful change while strengthening customer relationships. 🔹 The challenge won’t fix itself, but businesses can lead the way. 1 in 5 children in NZ experience food insecurity. Here are three ways businesses can integrate social impact into their strategy: 1️⃣ Connect with local charities – Build partnerships that align with your values and create opportunities for employees to give back. 2️⃣ Donate unused products – Reduce waste and create meaningful contributions. Thread Together, for example, redistributes unsold fashion to those in need. 3️⃣ Communicate your impact – Share real stories, not just statistics. Transparency builds trust with customers and stakeholders. As GoGenerosity aims for 100 million acts of generosity by the end of 2025, businesses have an opportunity to be part of something bigger. If you missed the discussion, watch the replay here [link in comments]. How is your business integrating social impact into its strategy? Let’s start the conversation.

It's data like this that reminds us of the difference our platform helps to make. We are proud to play a part in amplifying the good Kura Kai can do 💚

Messages like this are why we exist 💚 So many charities rely on support and donations to keep on running. We are proud to play a small role in facilitating the business – charity exchange, amplifying the good they're already doing. Want to donate store gift cards to a charity of your choice? Add our app to your Shopify store today.

This week on Spotlight Fridays, we're excited to host Rohan McCloskey, Co-Founder and CEO of GoGenerosity. Rohan will discuss the importance of social impact in today's business landscape and share three actionable strategies to help your business make a meaningful difference. Don't miss this opportunity to learn how integrating social impact can benefit both your community and your bottom line.

Fair Food NZ 🤝 Cleanery = No one has to choose between putting food on the table and keeping their home sanitary.

👏 A massive shout out to the VERY generous Deadly Ponies 👏 Last month they made their first distribution to Ronald McDonald House Charities, amplifying their customer's donations by adding a sizeable one of their own, to the total of $7,500. It was a very generous month. Thank you to everyone who helped spread the generosity – we have so many wonderful businesses and their customers who make this impact possible.

School kicks off next week here in New Zealand and we have seen many headlines along the lines of this one. It's sobering. The study shows the more severe the food insecurity, the larger the education gap, with the students trailing their peers. It's the reason organisations like our charity partners like Kura Kai and Fair Food NZ are so so important. If you're a Shopify business that wants to amplify the good you do, get in touch to join Nothing Naughty, SkinnyFizz and Cleanery in paying-it-forward to these wonderful charities and others like them. They need all the generosity they can get.