HUGUP

🌟 Slush 2024: Where Great Stories Truly Began 🌟 This year’s theme, "Great stories start with a chat, not a prompt," couldn’t have been more fitting! The past week was a whirlwind of new connections, deep conversations, and unforgettable moments 💛 Slush wasn’t just a conference—it was a place to bond, grow, and be inspired. From exploring bold ideas with fellow founders to diving into thought-provoking mentoring sessions, every moment added to the story of our journey. One session deserves a special mention: the incredible mentoring with Eliza Dabney and Ruth Barnett. They challenged us to rethink how we approach both external and internal communications. Their insights were game-changing, and the honesty and vulnerability in that room proved that true growth comes from stepping outside your comfort zone. This all happened thanks to the amazing EmpoWomen Accelerator. It brought us here, prepared us for the challenges, and gave us a network of incredible peers to lean on 🤗 To the organisers, mentors, and everyone we met along the way—thank you. Your support, wisdom, and shared experiences made this journey unforgettable 💛 Slush 2024 reminded us that great stories don’t just happen; we create them together. And there are so many exciting updates coming to HUGUP in the next couple of weeks... so stay tuned! Here’s to the next chapter! 💪🥂 A heartfelt thank you to EmpoWomen Program Sploro Startup Wise Guys Business Angels Europe TechUkraine Neide Vieira, PhD Joana Rafaela Guerreiro Patrícia C. Henriques Gamze Karanfil Kaçmaz Prakseda Mineikiene Annija Emersone Jenny Romano Natalia Dernicka Małgorzata Walichiewicz Aliona Levca Dorota Dardzińska Anna Calka-Fenton Zane Bojāre Luca Bignardi Andrea Bellentani Timi Ilze Alberto Sierra Bañón Miguel García González Monica Aguilar Tatiana Skydan Nataly Veremeeva Lee Lam Moritz Grumbach Sana Ross Sigvards Krongorns Gloria Cannone Andrea Carpineti Emil Syundyukov Mike Bomas, LLB,LL.M,ACF, Jenny Tooth OBE, Alexandra Balkova, Mariia Tintul 🙏🏼 See? The length of the list speaks for itself—we're beyond grateful 💛

💛 What a Day! Celebrating the Grand Finale of the EmpoWomen Program! 🤘 Yesterday, we wrapped up an incredible journey. Out of so many applicants, only 11 amazing, female-led startups were chosen… and we’re super proud to be one of them! 🌟 It’s been over six months of growth, learning, and inspiration: 💡 Top mentors gave us tools and insights we’ll carry forever. 💪 Challenges made us stronger and more determined. 👯♀️ Peers kept us motivated every step of the way. Each project in this cohort showed one thing loud and clear: women are unstoppable leaders. We don’t just innovate—we create solutions the world needs 💁♀️ But for now, it’s time to celebrate! 🔥 Today, we’ll keep the energy going at SLUSH, stepping into new beginnings with confidence and excitement. See you at booth H3! 👋🇫🇮 Here’s to growth, resilience, and everything that’s ahead 💛 EmpoWomen Program Sploro Startup Wise Guys Business Angels Europe TechUkraine Zane Bojāre Timi Ilze Tatiana Skydan IPLEXMED Astroteq.ai Heilo Pinky CyberSafe GMZ Enerji Sistemleri GOTECH Antimicrobial The Newsroom INNOSENSUS IQ Biozoom P-Agro Minerals Luca Bignardi Andrea Bellentani 💛 #EmpoWomenProgramme #FemaleFounders #WomenInLeadership #Innovation #CelebratingSuccess #SLUSH2024 #GrowthJourney

✨ A massive thank you to the amazing Zane Bojāre for the warm shoutout and for being such a vital part of our journey! 💛 Over the past months in the EmpoWomen Program, Zane’s guidance and expertise have helped us shape our vision, refine our pitch, and bring HUGUP to life. Her ability to craft compelling stories and polish pitches is unmatched—if you’re looking for the best coach for pitch training, look no further than Zane! 🦸♀️ Now, we’re thrilled to showcase the latest version of HUGUP at Slush! 📍 Where to find us: HUGUP Booth H3 ⏱️ When: November 20th, 9 AM to 1 PM If you’re curious about the future of femtech and how we’re tackling pregnancy back pain with innovation, stop by to connect! Zane, thank you for believing in us and guiding us through this transformative journey! 🙌

🙌 Counting Down to Slush 2024 🇫🇮 💛 HUGUP team is coming to Helsinki from November 19 to 21 for Slush, celebrating the culmination of our journey with the EmpoWomen Program. Join us at the EmpoWomen booth on November 20 to learn more about our pregnancy body suit—the first step in our mission to support anyone with back pain, from athletes, office workers, to seniors 🤰 👵 🏃♂️ ➡ Connect with Slawa Madelska, Kamila Przybylska, and Matylda Cianciara on LinkedIn. We’d love to discuss how we can cooperate to bring our vision to life 🤝 👋 See you next week! #HUGUP #EmpoWomen #Slush #HealthTech #Wellness #Networking #Innovation

💛 Big Milestone with the Institute of Mother and Child! 🔥 We’re beyond excited to share some amazing news! Our collaboration with the Instytut Matki i Dziecka has hit a major milestone, and we couldn’t be more grateful 🙏🏼 🙌 Working Together to Create Something Special After many design tweaks, countless try-ons, and invaluable feedback, we’ve officially wrapped up the expert phase of our wear tests—and the results are fantastic! We’re thrilled that most users in the last round of testing were not only happy with the suit but confidently took their first stroll in it and even took it home for everyday use 🤰 💙 A Huge Thank You to the Instytut Matki i Dziecka! We owe so much to the incredible team at the Institute for their relentless support and insights. Your expertise and dedication have been key to getting us this far! A special shoutout to Aleksandra Świeboda, Jagna Szulc-Kamińska, @Ania Milewska, Anna Wyka-Wojeńska, Marzena Jurczak-Czaplicka, Katarzyna Bartnik-Kropiewnicka, Katarzyna Bębenek, Klaudia Wyszyńska, Ewa Bartnik —thank you for being such an important part of this journey. We truly couldn’t have done it without you! 👏🏼 & Thank You to Our Amazing Team! A huge thank you to our amazing designers & production team who brought this vision to life. And a special shoutout to Luca Bignardi, our producer and advisor, and his team at Nesatex S.r.l. for their engagement and passion. We’re excited that Luca will be joining us at the Slush Conference to showcase the latest version of hugup! 🤘 🔜 Exciting Things Ahead But we’re just getting started! We’re gearing up for the next round of testing under the Institute’s continued guidance, and we can’t wait to present hugup at the EmpoWomen Program final and Slush Conference in Finland! ❄️ We can’t wait to share more updates with you soon. Stay tuned, and thank you all for your continued support! 👋 #Gratitude #StartupJourney #WearableInnovation #EmpoWomen #SLUSH2024 #hugup #InstytutMatkiiDziecka

🚀 We’re Heading to Helsinki—and You’re Invited! This fall, we’re turning up the heat with some incredible events, and we couldn’t be more excited to share what’s coming up with our EmpoWomen Program fam! 💛 🗓 Here’s What’s Happening: 👉 November 19: EmpoWomen Program Demo Day We’re so excited to see our fellow founders hit the stage and pitch their hearts out! Trust us, you’ll want to see this. 🎤✨ ✨ Who’s Pitching? IPLEXMED, Astroteq.ai, INNOSENSUS, GMZ Enerji Sistemleri, P-Agro Minerals, The Newsroom, Heilo, Pinky CyberSafe, GOTECH Antimicrobial, IQ Biozoom, and us! 👉 November 20-21: Meet Us at Slush Helsinki We’re bringing the energy to Slush—the world’s most founder-focused event! Pop by to chat with us, meet our incredible startup community, and connect with our awesome partners. Let’s make some new friends and maybe even hatch the next big idea together! 🤝💡 Enormous thank you to the EmpoWomen Program partners: Sploro, Startup Wise Guys, Business Angels Europe, TechUkraine 💛

💛 Just like that… HUGUP support wear has made its grand debut as a finalist in the TNW Next in Tech pitching battle! 🚀🤰 This is not just a milestone for our startup but also for FemTech and the wellbeing of pregnant women across the globe! It’s fantastic to see these vital needs getting the spotlight they deserve. Here’s to making a real difference! 💛 Thank you TNW for having us, and the warmest welcome from Oisin Lunny & Elle Monaghan 🫶 And special thanks to jury member Deepka Rana for the insightful question about our future products for different female life stages — yes, they’re indeed on the way soon! 👋 #TNWConference #NextInTech #FemTech #PregnancyWellness

👋 Hello Amsterdam, hello TNW 💛 We’re thrilled to debut our revolutionary support wear to the world today! Swing by Pod 5S for a chat and grab some juicy & sweet merch, courtesy of Third What! See you there! 🙋♀️ #TNW #TNWconference #Innovation #HealthTech

🌟 Major Milestone Alert at HUGUP! 🌟 We're excited to announce a significant step forward with the kickoff of our partnership with the esteemed Instytut Matki i Dziecka! This collaboration encompasses user wear tests on our pregnancy support wear, expertly supervised by their dedicated team🤰✨ A huge thank you to the Institute’s team for such a warm welcome—it truly marks a joyful start to our journey together. We're not just testing innovative wear; we're paving the way towards better health for moms-to-be everywhere. Stay tuned for more updates as we continue to make pregnancy a lighter, more comfortable, and active experience for all. #HUGUP #MajorMilestone #FemTech #InnovationinCare

 🚀 Big News! 🚀 HUGUP is a finalist in the Pitch Battle Next in Tech at TNW Conference 2024! 🌪️ We’re on a mission to shake up maternity wellness with our smart, stylish pregnancy support wear. Catch us on the big stage as we show how HUGUP is redefining maternity care with the latest in textiles & tech ❤️ Huge thanks for all your support—stay tuned for more updates! 💪🤰 #HUGUP #TNWConference #PitchBattle #Innovation #MaternityWellness #TechForGood