Você vai conduzir uma entrevista de pesquisa de UX. Como você pode ter certeza de que é um sucesso?

Before the interview, figure out what you REALLY want to know from users. Think of it like a detective hunt for clues about their experience. Write down your top questions and what you hope to learn.

Defining success starts with setting clear goals. Without a target, how do we know we've succeeded? Establishing precise objectives and the critical questions our research aims to answer lays the foundation for a meaningful outcome. If we've addressed these questions effectively, we can confidently say the effort was a success. Thus, knowing our goals before embarking on any research is crucial—it determines whether we conclude our journey with valuable insights or return empty-handed. In essence, the clarity of our goals is what transforms research from a mere activity into a significant achievement.

A successful UXR interview should be planned. We will gather the available information about the problem by doing secondary research to have a better idea of the scope of the study. Additionally, we will ask our stakeholders from the customer service and the data analysis teams which might supply us with important information about tendencies to discern patterns and identify key issues. After creating our plan, we craft our questions guide to make sure those questions allow us to understand our users' needs and problems. This process should be very strategic, ensuring that our findings are not only insightful but also influential in shaping organizational direction. When this happens I would say our interviews have been successful.

To ensure a successful UX research interview, define clear goals beforehand. Understand what insights you seek, tailor questions accordingly, and maintain a conversational tone to encourage honest responses. Strive for open-ended questions, active listening, and flexibility to delve into unexpected areas, maximizing the value of the session.

Prepare clear objectives, establish rapport with the participant, ask open-ended questions, actively listen, maintain a conversational tone, adapt questioning based on responses, and respect participant's time and input.

I've had many research projects handed to me, and it took time for me to understand how the questions were linked and what would make them flow. Even if someone passes you a project, YOU have to plan it. That doesn't mean you have to redo the project. It means you need to run through each question and understand why they exist. A key mistake we make as researchers is not understanding how we'll use data. Every question and user needs consideration so we don't waste a participant's time or energy. It's unethical to ask a user a question without using it for some purpose, so always know your 'why.' And make sure you can act on your findings. In the end, the success of your interview depends on your ability to understand its purpose.

Create a comprehensive plan for your interview, considering logistics, participant recruitment, and the overall structure. Ensure you have the necessary tools and technology in place. Choose a suitable location or platform for remote interviews, and schedule sessions at times convenient for participants.

In my experience, preparing moderator or an interview guide has helped me navigate the interview successfully, defining the questions you want to answer through this research and writing down the questions you are going to ask makes interviews successful.

Prep like a pro! Plan your interview beforehand. Decide if it's online or in-person, how long it will take, and where to meet. Figure out how you'll record and take notes.

Conducting a successful UX research interview goes beyond just preparing questions. It's about creating a conversation where participants feel comfortable sharing their stories. Here's my approach: - Craft open-ended, neutral questions that encourage sharing. Ask about goals, challenges, preferences, and experiences. - Listen more than you talk. The insights come from them, not you. - Be adaptable. Follow interesting paths that emerge during the conversation. - Validate understanding without leading. Repeat back what you've heard to ensure accuracy without inserting your assumptions. These steps, combined with genuine curiosity, turn interviews into goldmines of insights.

It's important to set the participant at ease. Remind them that they are not the ones being tested, the product is, and that if they have issues or confusions they are not doing anything wrong. Sometimes you have to remind them that you can't read their minds so it's very helpful to speak their thought process out loud, and avoiding yes/no questions where possible.

Unlock user insights with stellar UX interviews! Prep open-ended questions like "Tell me about..." to get them talking. Skip questions that nudge them towards answers (e.g., "Do you like this feature?").

Turn your interview into a friendly conversation to unlock valuable insights. Listen actively, ask "why" and "tell me more" to understand their thoughts. Be flexible, skip questions that don't fit the flow, and focus on what truly matters. Thank them for their time and insights!

During the interview, establish rapport with participants to create a comfortable environment. Begin with a warm-up to ease into the conversation. Use active listening skills, allowing participants to express themselves fully. Follow your question script, but be flexible to explore unexpected insights. Encourage participants to think aloud as they interact with prototypes or scenarios.

During UX research interviews, it's important to recognize the power dynamics at play. Users might feel pressured to please or impress the interviewer, potentially affecting their responses. To foster trust and authenticity, acknowledge and address these dynamics. Position yourself as collaborator, not as authority figure. Also, incorporating co-creation techniques empowers participants to contribute to solutions more easily. By acknowledging and managing power dynamics, you can create a more inclusive and productive interview environment, leading to valuable insights for your design decisions.

Prep for a smooth conversation! Know your goals and write clear questions beforehand. Make participants feel welcome and comfortable. Listen actively, ask follow-ups, and avoid leading questions.

Once you've finished the interviews, it's time to analyze the data to find useful and actionable insights. Review and transcribe your interview recordings, notes, and any other materials you collected during the interviews. Look for common themes, patterns, and noteworthy observations that come up across multiple interviews. You can use methods like affinity diagrams or thematic analysis to organize your findings and pinpoint key insights. This helps identify areas where you can improve your design.

Prepare a comprehensive report or presentation summarizing your research findings. Clearly articulate key insights, patterns, and user sentiments. Support your conclusions with direct quotes or examples from participants. Use visual aids such as charts or graphs to enhance clarity.

Most of the time these interviews should not sound like a typical interview, by keeping the ushering words aside. Could you try having the interview lined up in a method of conversation? Be curious about knowing the user. Learn something new instead of just asking for template questions Sure, having a script helps but remember to ask things or let them share experiences

Being aware of your own biases can be tricky during research: you can't be too kind or too strict, no need to apply the Similar-to-me effect, stay professional but friendly. I think you can/should use those not just with UX Research but also in every phase of the design process.

Proporciona incentivos que sean atractivos y relevantes para los participantes, como tarjetas de regalo, cupones, o productos gratuitos. Esto aumentará la disposición de los usuarios a participar del estudio.