InsurAds

🙋🏻 Question: Are you ad dollars and ad campaigns secure? Learn how your brand could be achieving 100% Ad Efficiency with Guaranteed Facetime! Discover your score 💯 on InsurAds Advertiser Scorecard. #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation

Great article by Mark Challinor @ The Drum with global media leader Gert Ysebaert CEO @ Mediahuis IRL, Mediahuis nv that is very worth reading 👏👏 As Gert Ysebaert puts it "we also recognize that not every reader will #subscribe, and it's essential to have a #strategy for #monetizing the #time and #attention of those who prefer free content". The three keywords are #monetizing, #time and #attention and the #strategy behind it is called #TotalAudienceMonetization. Just like Peter Doucette @ Mather stated another article recently "the future lies in combining #DigitalAdvertising and #TimeandAttentionManagement to push #SmartPaywall Decisioning to new heights". A fully integrated tech stack is transformative for #Publisher for #TotalAudienceMonetization 📈💯🚀 #TotalAudienceMonetization #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance

🚀 Unlocking New Frontiers in Digital Audience Monetization Great insights from Peter Doucette and Mather in his article, "Monetising Digital Audiences: A Call for Alignment Across Strategy, Teams, and Tech." It's a must-read for publishers navigating the complexities of the digital economy. As publishers face the challenge of shifting from traditional models to digital-first strategies, Doucette emphasizes three pillars for success: 1️⃣ Strategic Alignment: Many publishers miss the opportunity to maximize revenue by treating their audience as a single entity. Doucette proposes viewing audiences along a demand curve, which allows for tailored monetization strategies. This ensures that the right mix of free content, ad-supported offerings, and subscription models meet audience needs while driving revenue. 2️⃣ Organizational Evolution: The digital transformation demands breaking down silos. Collaboration across teams—content, product, marketing, and data—creates a unified approach to engaging audiences and converting them into loyal subscribers or buyers. Without alignment, even the best strategies can fall flat. 3️⃣ Technological Integration: The right tools make all the difference. Publishers often struggle with outdated systems that limit their ability to act on real-time audience insights. Investing in modern platforms that provide actionable data is essential to staying competitive. A particularly exciting innovation Doucette highlights is InsurAds' Time and Attention Management Platform (TAMP). This technology is revolutionizing how publishers approach audience engagement and revenue optimization. By analyzing user behavior and attention metrics, TAMPs empower publishers to: 🎯 Personalize content delivery, ensuring readers see what matters most to them. 💡 Refine ad strategies for better placement, increased engagement, and higher returns. 🛑 Optimize paywall decisioning to balance when and how to prompt for subscriptions, maximizing conversions without sacrificing the user experience. At InsurAds, we couldn’t agree more. The future lies in combining Digital Advertising and Time and Attention Management to push Smart Paywall Decisioning to new heights. A fully integrated tech stack transforms the publishing landscape by ensuring: ✔️ Every visitor is engaged effectively. ✔️ Bounce rates become a thing of the past. ✔️ Every interaction contributes to optimized revenue streams. As Peter Doucette mentions "we are entering the phase of total audience monetization. Publishers who optimize these elements can improve their revenue growth and scale their digital business". #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance

🌟 Reflecting on Press Gazette's Media Strategy Network NYC 2024 🌟 Last week, InsurAds proudly sponsored this annual, invitation-only event that brings together senior media executives where we were all engaged in #insightful discussions on the future of the #media industry. Key Sessions & Topics: 1️⃣ Transforming Time Inc.: A powerful session featuring Jessica Sibley on TIME’s evolution, including: > Transitioning to a B2B revenue model. > Embracing AI and algorithm-driven innovation. > Removing paywalls to enhance audience reach and trust. 2️⃣ Media Leadership Strategies for 2025: A panel of industry leaders tackled: > Growth opportunities in 2025 (audience and commercial). > Evolving relationships with platforms like TikTok, OpenAI, and Google. > Ensuring quality journalism thrives amidst disruption. 👥 Panelists included such leaders as from Sherry Phillips @ Forbes, Sheryn Weiss @ Dow Jones, Ariscielle Novicio @ New York Post, and Jonathan Roberts @ Dotdash Meredith InsurAds hosted a thought-provoking roundtable discussion on: "Using real-time data to capture more value from our audience" were we discussed and shared insights on key challenges such as: 💡 How are you increasing revenue in the attention economy? 💡 Are you monetizing user interactions without compromising reader experience? 💡 How do you sustain engagement in a fragmented attention landscape? 💡 Is your ad monetization approach transparent, sustainable, and data-driven? Congrats to Dominic Ponsford, Charlotte Tobitt, Donna Galbraith, Richard Jamieson, and the Press Gazette team for making this event a phenomenal platform for collaboration, and we’re energized to continue driving #innovation in the #attentioneconomy. Let’s keep the conversation going—How is your organization capturing value and driving engagement in today’s media environment? #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance

🚀 Unlocking New Frontiers in Digital Audience Monetization Great insights from Peter Doucette and Mather in his article, "Monetising Digital Audiences: A Call for Alignment Across Strategy, Teams, and Tech." It's a must-read for publishers navigating the complexities of the digital economy. As publishers face the challenge of shifting from traditional models to digital-first strategies, Doucette emphasizes three pillars for success: 1️⃣ Strategic Alignment: Many publishers miss the opportunity to maximize revenue by treating their audience as a single entity. Doucette proposes viewing audiences along a demand curve, which allows for tailored monetization strategies. This ensures that the right mix of free content, ad-supported offerings, and subscription models meet audience needs while driving revenue. 2️⃣ Organizational Evolution: The digital transformation demands breaking down silos. Collaboration across teams—content, product, marketing, and data—creates a unified approach to engaging audiences and converting them into loyal subscribers or buyers. Without alignment, even the best strategies can fall flat. 3️⃣ Technological Integration: The right tools make all the difference. Publishers often struggle with outdated systems that limit their ability to act on real-time audience insights. Investing in modern platforms that provide actionable data is essential to staying competitive. A particularly exciting innovation Doucette highlights is InsurAds' Time and Attention Management Platform (TAMP). This technology is revolutionizing how publishers approach audience engagement and revenue optimization. By analyzing user behavior and attention metrics, TAMPs empower publishers to: 🎯 Personalize content delivery, ensuring readers see what matters most to them. 💡 Refine ad strategies for better placement, increased engagement, and higher returns. 🛑 Optimize paywall decisioning to balance when and how to prompt for subscriptions, maximizing conversions without sacrificing the user experience. At InsurAds, we couldn’t agree more. The future lies in combining Digital Advertising and Time and Attention Management to push Smart Paywall Decisioning to new heights. A fully integrated tech stack transforms the publishing landscape by ensuring: ✔️ Every visitor is engaged effectively. ✔️ Bounce rates become a thing of the past. ✔️ Every interaction contributes to optimized revenue streams. As Peter Doucette mentions "we are entering the phase of total audience monetization. Publishers who optimize these elements can improve their revenue growth and scale their digital business". #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance

Congrats Mather and Peter Doucette! At InsurAds, we couldn’t agree more. The future lies in combining Digital Advertising and Time and Attention Management to push Smart Paywall Decisioning to new heights. A fully integrated tech stack transforms the publisher total audience monetization 👏 👏 #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance

Congrats Peter Doucette! InsurAds, we couldn’t agree more. The future lies in combining Digital Advertising and Time and Attention Management to push Smart Paywall Decisioning to new heights. A fully integrated tech stack transforms the publisher total audience monetization 👏 👏 #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance

🌟 Reflecting on a Great Discussion at EY Portugal about #AttentionEconomy! Last week, InsurAds had the pleasure of joining an insightful session at EY Portugal, engaging with some of the leading companies shaping innovation and business in #Portugal. Together, we explored the challenges and opportunities within the #AttentionEconomy- a topic that’s at the heart of the digital marketing landscape. 💡 Key Takeaway: The discussion underscored that the #AttentionEconomy isn’t just about competing for attention—it’s about creating #transparency, building #trust, and driving #innovation to deliver real #value to users and brands. At InsurAds, we’re excited to continue leading conversations and shaping solutions that empower publishers and advertisers alike in this rapidly changing landscape. A big thank you to #EY Portugal for hosting such an enriching event and to all the participants for sharing their expertise and perspectives. Let’s keep the conversation going! 🚀 #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance

Great article about InsurAds' work on #attention based #advertising in #Italy. ✅ "La compagnia utilizza l'intelligenza artificiale per ottimizzare le campagne digitali, riducendo l'esposizione eccessiva e migliorando le performance." ✅ "Il cuore della tecnologia InsurAds è un sistema di ottimizzazione delle impression chiamato "Marketing Assurance Warrant" (MAW). Questa piattaforma monitora in tempo reale le impression per ogni singolo utente, riducendo lo spreco causato dalla sovraesposizione pubblicitaria." Thanks Simone Freddi and Engage. #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation

I am delighted to be speaking at Press Gazette’s Future of Media Technology conference. Join me on 12th September where I’ll be speaking about how the Attention Time will fix advertising on the open web. #AttentionEconomy #AttentionMetrics #AttentionData #TimeandAttention #AdTech #DigitalAdvertising #MarketingInnovation #MarketingInsurance