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57 insightful Facebook statistics for marketers in 2025
Almost 25% of marketers say Facebook has the best ROI of all social platforms. Here are more stats.
Meta introduces generative AI video advertising tools
Meta now offers generative video tools and better brand voice and tone for advertisers, along with more integrated influencer campaigns.
Facebook Ads 2024 data: Clicks and conversions up, costs down
Facebook's stable ad performance and improving metrics offer advertisers a cost-effective and reliable platform to reach engaged audience.
Apple expands 30% fee on Facebook and Instagram ads globally
Apple is expanding its 30% fee on Facebook and Instagram ad purchases made through iOS devices to advertisers worldwide, starting July 1.
Meta: Detailed targeting exclusions alert sent to advertisers was an error
Meta's said setting new detailed targeting exclusions would no longer be possible when creating campaigns after June 28. But it was a bug.
Meta AI adds Google Search results
Meta AI will point users to web search results of Google or Microsoft Bing for queries that require the most up-to-date answers.
Meta advertisers claim sales are down and costs are up due to glitchy automated system
Advertisers claim that ongoing issues with Meta's algorithm are significantly impacting campaign performance across its platforms.
Facebook launches enhanced full-screen video player with key upgrades
The platform's updated video player, which draws comparisons to TikTok, will initially be released exclusively in the U.S. and Canada.
Meta advertising: 5 best practices for 2024
Maximize your Meta advertising ROI by adopting AI tools like Advantage+ audiences, creative enhancements and placement optimization.
Meta announces major updates to Advantage+ and Shopping Ads
The updates aim to help marketers create ads that make consumers feel more confident about making a purchase.
Facebook, Instagram and Threads down in ‘global outage’
Meta's team of engineers is working to resolve the issue that is causing major disruptions to ad creation and management.
Meta apologizes after ad error causes campaigns to overspend by ‘thousands’
Full refunds aren't guaranteed for affected advertisers, but you can take steps to improve your chances.
Meta advertisers can avoid 30% Apple service charge for boosted posts
Small businesses looking to promote content on Facebook and Instagram can now do so without being subject to the new Apple fees.
Meta’s ad revenue jump 24% in Q4, exceeding expectations
Meta's ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.
Meta expands automated audience targeting options in latest AI push
Meta's Advantage detailed targeting is now available for all campaign objectives after the phasing out of ad targeting categories.
Meta steps up data privacy measures in Europe amid targeted ad concerns
Facebook and Instagram users will soon start receiving notifications prompting them to make choices regarding the sharing of their data.
Every Facebook user is monitored by thousands of brands for targeted ads
New research claims that as many as 7,000 companies monitor individual Facebook users' online activities.
Lawsuit: Meta placed ads next to content sexualizing minors
Meta has allegedly been "duping" corporate clients like Walmart by allowing ads to run alongside "clearly illegal" content.
Building a winning Facebook and Instagram strategy for 2024
These seven-step frameworks can help you create effective lead generation and ecommerce strategies on Meta platforms.
Facebook rolls out ‘Link History’ for all users – and uses data for targeted ads
Although users have the choice to opt-out, the feature is turned on by default.
PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more
If you expected a boring year, you were wrong. Let's explore the most significant changes and updates in PPC that happened in 2023.
Top 5 social media platforms you should focus on
Maximize business growth on social media. Explore Facebook, Instagram, YouTube, LinkedIn, and X strategies for success.
Best of SearchBot: Create a Facebook post promoting Black Friday deals
A human asks Search Engine Land's ChatBot to create a Facebook post promoting a business' Black Friday deals.
Meta unveils new AI tools for video asset creation and picture editing
Emu Video and Emu Edit are set to be rolled out to both Instagram and Facebook.
Meta Ads for ecommerce: 7 things to test and iterate
Running ecommerce campaigns on Facebook and Instagram? Here are seven key strategies for testing and iterating your way to success.
Meta’s new partnership with Amazon streamlines conversion process for advertisers
The collaboration has been described as "the most significant ad product of the year."
Meta unveils five new lead generation ad tools for Facebook and Instagram
The tech giant is expanding its features to help advertisers "unlock greater performance while saving time and money."
How to optimize your content for social: Facebook, Slack and X
Learn strategies for boosting your content's visibility and reach on social media channels, from Facebook to Slack.
Meta unveils ad-free Facebook and Instagram subscriptions in Europe
A totally ad-free experience will cost users up to €12.99 per month, with Meta planning to roll out additional fees next year.
Meta ad revenue fuels blowout Q3, $11.6 billion in profits
Higher ad revenue and laying off thousands of employees helped Meta's third-quarter revenue increase 23% year on year.
Survey: Marketers reducing ad platform investments
Meta is experiencing the largest increase in expected investment, while Google will be flat, according to a Search Engine Land survey.
Meta rolls out new features for Facebook and Instagram Reels ads
The new capabilities were designed to streamline the campaign creation process for advertisers and improve the user experience for shoppers.
Meta to charge $14 a month for ad-free Instagram and Facebook subscriptions
The paid-for versions of the apps are reportedly being rolled out in Europe in response to the EU's Digital Services Act.
Meta’s first generative AI-powered tools for advertisers are here
Background Generation, Image Expansion and Text Variation are now available in alpha on Meta Ads Manager.
Facebook can be sued over biased ad algorithm claims, court rules
The California State Court of Appeals reversed a decision made in 2020 that stated Facebook was protected from legal action under Section 230.
Meta Verified is rolled out to brands on Instagram and Facebook
The subscription package includes exclusive benefits like a verified badge and new ways for your business to be discovered.
Meta may remove ads on Facebook and Instagram for subscribers in Europe
The company is exploring ad-free versions of its apps in response to the EU's impending Digital Services Act.
Meta rolls out new search tool to track branded content campaigns
You can now search branded content in the Meta Ads Library to get deeper insights into your competitor's campaign strategies.
How to use Meta Ads for lead generation: A 9-step guide
Advertising on Meta isn't just for ecommerce. Here are nine things to consider when running lead gen campaigns on Facebook and Instagram.
Meta’s new chatbots set to improve targeted ad capabilities
The company is reportedly working on various chatbots with different personalities that are able to have humanlike conversations.