Awaken Group

As we celebrate this season of joy, gratitude, and hope, we want to thank all our partners, clients, and friends for being part of our journey this year. Wishing you and your loved ones a blessed Christmas and a joyful New Year! 🎄✨

🌟 Are Humans Dispensable in the Age of AI? 🌟 As AI continues to revolutionize industries and reshape the way we work, a critical question emerges: Where do humans fit in the future of work? 🤔 Bryan Joseph Santiago closes off our series on 'The C-Suite's Guide to Thriving in the Age of AI,' by exploring how the rise of AI is challenging us to redefine the unique value of humanity in the workplace. It's not about competing with machines—it's about leveraging what makes us uniquely human. + Data Discernment: When we gather data, we leverage our contextual understanding and apply wisdom. + Meaning Making: From that data, we make sense of it and create meaning and purpose. + Response: And in our response, we connect, communicate, inspire others, and create impact. Read the article now. Link in the comments. #AI #FutureOfWork #HumanCentered #Innovation #TransformationDesign

Awaken Group has been championing human-centered strategy for over a decade. We first introduced our approach in an article entitled, “Humanizing Strategy for Real Impact.” Almost 10 years later, we still believe that human-centered strategy is the key to unlocking real business impact. Our partner, Jason C., has shared how this approach is needed now more than ever in his latest article, “Redefining Human-Centered Strategy in the Age of Disruption.” Read now. Link in the comments. Image credit: fauxels on Pexels

🌟 Highlighting Human-Centered Transformation at Ayala Innovation Excellence Summit 🌟 Last week, Awaken Group’s Chairperson and Gnowbe’s Founder & CEO, So-Young Kang, delivered a keynote address at the Ayala Innovation Excellence Summit, titled "Human-Centered Transformation Design From the Inside Out." It was an honor to contribute to such a prestigious platform, sharing insights on how organizations can approach transformation in a purposeful, values-based way that leads to sustainable impact. Transformation Design is more than a strategy—it’s about integrating disciplines like leadership, innovation, and technology to tackle complex challenges and create meaningful change. At Awaken Group, we are passionate about pioneering human-centered approaches to transformation that align with a company’s vision, values, and strategy. We’re inspired by how forward-thinking organizations, like those in the Philippines and across the region, are embracing these approaches to drive growth and innovation in impactful ways. This milestone reflects our ongoing commitment to partnering with organizations that aspire to lead positive transformative change in their industries and communities. 💡 Curious to learn more about how Transformation Design can drive impact for your organization? Let’s connect! Ayala Corporation #transformationdesign #awakengroup #sustainableimpact #keynoteaddress

🚀 Equipping Leaders for Transformation 🚀 Last week, Awaken Group had the privilege of hosting senior leaders from across the Ayala Corporation Group for a Transformation Design workshop at the iconic Ayala Triangle Tower Two. Led by Awaken Group's Chairperson and Gnowbe's Founder and CEO, So-Young Kang, and Awaken Group's Senior Consultant, Bryan Joseph Santiago, with coaches Faustino John Henry Lim and Tiffany Julianne Cruz, the workshop introduced participants to key frameworks for leading transformation successfully, including a taster of our proprietary TD5™ framework. The session explored: - The difference between transformation design and traditional change management - How a human-centered approach can overcome transformation challenges and drive sustainable success - An overview and taster on some of the TD5™ approaches needed to execute transformation successfully We are proud to have partnered with such visionary leaders, fostering meaningful conversations and collaborations aimed at shaping the future of industries and communities. Leveraging Gnowbe as our digital companion, we enhanced the learning experience, providing participants with interactive, on-the-go tools that supported deeper engagement and collaboration throughout the workshop. At Awaken Group, we believe in the power of integrating strategy, leadership, and innovation to design transformative, values-driven solutions that deliver sustainable impact. 💡 Interested in learning more about transformation design and its applications? Let’s connect! #TransformationDesign #LeadershipInnovation #SustainableImpact #Workshop

How Awaken Group Sparked Innovation and Excitement to Help Develop Leading Educators Our work catalyzed a movement of purposeful, innovative teaching among senior educators and developed a culture of experimentation and risk-taking within one of the pillars of higher education in Singapore. Read our Impact Story to see how AG designed and conducted 3.5-day programs focused on empathy, experimentation, and reigniting passion to spark cultural and mindset shifts across these senior educators. Link in the comments.

From lying chatbots to prejudiced AI models - we’ve seen how putting too much trust in AI has had disastrous effects. This can be catastrophic to the reputation of any organization. In continuation of our series, The C-Suite’s Guide to Thriving with AI, Awaken Group’s latest article explores the issue on AI & bias. In this article, Tiffany Julianne Cruz discusses: - How AI’s biases fail us - Key questions leaders who want to use AI should ask themselves - Key considerations for developers building their own AI models Read ‘AI Without Bias: Building an AI System You Can Trust’ now. Link in comments. #artificialintelligence #bias #chatbots #trust

Awaken Group is excited to share a spotlight on Gnowbe, our transformative learning platform, recently featured in INQUIRER.net Philippines. Founded by So-Young Kang, our Founder and Chairperson, Gnowbe was incubated within Awaken Group to deliver engaging, human-centered learning experiences at scale. As we increase our investment in the Philippines, we’re thrilled to bring Gnowbe’s empowering approach to this vibrant market and across Asia. Gnowbe, short for "grow knowledge into being," embodies Awaken Group's mission to inspire real change in mindsets and behaviors. Designed for active participation, social learning, and collaboration, Gnowbe is a "digital trainer" guiding users from 'knowing' to 'doing' and ultimately 'being.' Today, thousands of organizations use Gnowbe for impactful, participatory learning beyond the classroom. At Awaken Group, digital transformation is not just tech adoption but a mindset shift that enables organizations to meet their goals. Gnowbe anchors our Digital Enablement and Learning offerings, supporting our broader approach to transformation—across strategy, leadership, and innovation—empowering leaders to build agile, forward-thinking cultures. Read more here: https://lnkd.in/gDK-eHkn #AwakenGroup #Gnowbe #DigitalTransformation #HumanCenteredTech #SoYoungKang #Innovation #Philippines So-Young Kang Gregor Jarisch Nicola Murphy

Last week, senior members from Singapore joined us in Manila for a series of energizing meetings and collaborations with local business leaders and innovators. At Awaken Group, we're committed to designing solutions that drive growth and align with the unique aspirations of the companies we work with. The Philippines is a thriving hub of talent, ambition, and human-centered growth, and we are excited to be on this journey! So-Young Kang Jason C. Faustino John Henry Lim #awakengroup #transformationdesign #leadershipdevelopment #empowerment

It’s one thing to plan a good strategy, and an entirely different thing to execute it. Many organizations have great strategies that never make it past paper. Through our work with different clients, we’ve seen the difference that a Human-Centered approach has on strategy execution. Learn the three things that set Human-Centered strategies apart, and how your organization can benefit from them. #humancentered #strategy