GrabAds

How are you gearing up to welcome the New Year? 🥂 #GrabAds' latest Year-End Insights Report shows a 26% surge in basket sizes for food orders on New Year's Eve, as consumers across the region come together and feast while counting down to the new year. On behalf of the team at GrabAds, we wish everyone a happy and prosperous new year! Let's make 2025 a year to remember 🚀 #Grab #RetailMedia #ConsumerInsights #NewYear

Running low on ideas on how to whip up your Christmas feast? According to #GrabAds’ Year-End Insights report, 40% of Grab Southeast Asia users are opting for app delivery for their festive meals – making it easier than ever to bring seasonal delights straight into the comfort of their homes.  Here’s to wishing everyone a very jolly, merry Christmas🎄🌟 May your holiday be filled with good food, great company, and plenty of cheer! #Grab #ConsumerInsights #Christmas #HappyHolidays

#Retailmedia is where performance meets the art of brand building. 🎭 Speaking at MMA Global APAC’s inaugural #IMPACTPhilippines2024, Justin Halim, Regional Head, Managed Enterprise Business at #Grab, delved into how brands and marketers in the #Philippines can tap into this growing channel to power full-funnel campaigns – from elevating brand visibility to ensuring products are discoverable when consumers are ready to make purchases.     Congratulations MMA Global APAC on yet another incredible milestone! #GrabAds #DigitalMarketing #SuperappAdvertising #BrandBuilding

To win over #SoutheastAsia's hybrid shoppers, brands must effectively bridge online and offline channels to deliver seamless, unique consumer experiences. Through our expanded partnership with The Coca-Cola Company, we’re combining Coca-Cola’s vast offline retail presence with GrabAds’ #retailmedia ecosystem to delight consumers, and ultimately, drive growth for Coca-Cola’s merchants and distributors across the region.🤝 As a longstanding and valued partner of Coca-Cola, we’re excited to take our partnership to the next level with more innovative, co-created campaigns to come. Learn more: https://lnkd.in/gWDdaUs2 #Grab #GrabAds #O2O #DigitalMarketing #SuperappAdvertising

We’re excited to announce our expanded partnership with GroupM, a collaboration that sets the stage for new milestones with #GrabAds. Leveraging GrabAds’ retail media ecosystem, GroupM and its clients can now access geo-based audience insights across Southeast Asia for more precise targeting capabilities to help optimise media strategies. Brands will also be able to benefit from GrabAds’ full-funnel marketing capabilities to maximise advertising spend for brand building and sales objectives. Learn more about the partnership below. Ken Mandel Vedang Gajjar #Grab #RetailMedia #Superapp #O2O #Omnichannel #ConsumerInsights

4 in 5 Grab SEA users love a good sale, with 55% diving into 12.12 shopping sprees, according to #GrabAds’ Year-End Insights Report! 🛍️ This highlights the significant role seasonal campaigns play in consumer shopping habits across the region. Discover more actionable insights with us to maximise opportunities this festive season: https://lnkd.in/g78SRcv3 #Grab #RetailMedia #SuperappAdvertising #Advertising #Marketing #ConsumerInsights #YearEnd2024 #DigitalMarketing

What an incredible way to kick off the last month of 2024! 🚀 We are thrilled to share that Grab Thailand and #GrabAds took home a total of 15 awards at this year’s #MMASmarties in Thailand organised by MMA Global APAC. This also marked our first-ever wins for GrabAds-led marketing campaigns in Thailand – a milestone we could not have reached without our amazing teams and partners who empowered us to push the boundaries of creativity every day.    Here’s a snapshot of our achievements and award-winning campaigns:    🏆 Publisher of the Year and Brand of the Year awards for Grab Thailand   🥇 Gold in the Cross Digital Media Marketing and Gaming, Gamification & E-Sports categories for our collaboration with Tencent Games and Morefun Studios Games   🥈 Silver in the Omnichannel Marketing category for our work with L'Oréal Thailand for Lancôme   Congratulations to the other winners and we look forward to bringing to life more creative, game-changing campaigns together in the new year!    #Grab #Marketing #Omnichannel #Innovation #Creativity 

Retail media isn’t just a trend; it’s becoming a core part of how consumers shop today and how brands reach the right audiences. In a recent interview with MARKETECH APAC, Ken Mandel, Regional Managing Director and Head of #GrabAds & Enterprise at Grab, discusses the unique capabilities of RMNs and the best practices for brands to make the most of this fast-growing channel in the new year – whether that’s leveraging the #omnichannel nature of RMNs or considering the audiences unique to each RMN. Explore more insights here: https://lnkd.in/gjd7-P4T #Grab #SuperappAdvertising #RetailMedia

New channels enable brands to forge new ways to "be first to mind, and easy to find". At last week's #MMAImpactIndonesia2024, Justin Halim, Regional Head, Managed Enterprise Business at #Grab, shared insights and best practices on how brands can drive mental availability using #retailmedia networks like #GrabAds. Thank you MMA Global Indonesia for inviting us to be part of this important conversation! Catch the event highlights below 👇 #Technology #Innovation #SuperappAdvertising

How did Jollibee Group transform its 45th birthday blowout into an unforgettable nationwide celebration? The global Filipino fast-food chain partnered with #GrabAds for a dynamic, innovative full-funnel campaign that strategically served ads to excite customers and drive more sales among hungry Filipinos. The highlight? Replacing Grab’s green rider icon with Jollibee’s beloved red bee mascot, which brought the campaign to life and deepened customer resonance. In just one month, Jollibee successfully achieved: 📈 25x return on advertising spend 🛍️ 2.2x increase in purchase intent 📢 13% uplift in platform sales 💭 17% increase in ad recall Discover how Jollibee leveraged GrabAds to celebrate this significant milestone with all its fans: https://lnkd.in/g2sScNSZ #Grab #SuperappAdvertising #DigitalMarketing #Creativity