Adopter (✅ B Corp)’s cover photo
Adopter (✅ B Corp)

Adopter (✅ B Corp)

Advertising Services

Durham, Durham 1,489 followers

The digital marketing company for green technology adoption.

About us

The GreenTech marketing company. B Corp Certified. We help green technologies frame their messaging and grow their online presence so they can reach the businesses, employees and investors they need to scale. Through this work, we support the adoption of long-term solutions to the climate crisis and business to business education on environmental technology solutions. Additionally, alongside organisations like the The Nelson Mandela School of Public Governance, IUCN or The Royal Foundation/Earthshot Prize, Adopter is one of the knowledge partners to the Taskforce on Nature Markets, a think tank shaping a new generation of nature markets that delivers nature positive and equitable outcomes. Our support for green innovation further continues at the grassroots level - working with organisations like Durham City Incubator and Barclays Eagle Labs, we provide workshops and training to entrepreneurs at the start of their business journeys.

Industry
Advertising Services
Company size
2-10 employees
Headquarters
Durham, Durham
Type
Privately Held
Specialties
Web design, Copywriting, SEO, Content Marketing, Marketing Strategy, Communication Strategy, and Content creation

Locations

Employees at Adopter (✅ B Corp)

Updates

  • 🎇As we settle into the new year, we’re reflecting on the incredible achievements of 2024! 🧑🤝🧑Our wonderful team grew by three, enhancing our content, design, and web development capabilities. 🎯 We completed 30+ projects for 16 clients globally, with an average client satisfaction score of 9.79/10. 🟢 Our Co-Founder Matt Jaworski joined IndieBio and Carbon13 as a Mentor and Domain Expert. 🏆Our Co-Founder Katherine Keddie 🟢 was featured in the Innovate Finance Women in FinTech Powerlist and nominated for the WeAreNovi | WOMEN UNSTOPPABLE TOGETHER Young Entrepreneur Award. 🏆We were finalists for two British Business Awards and won a Web Excellence Awards. 📢We wrapped up a session on "Innovative Financing for Agri-Food Systems Transformation” at the Building Bridges conference in Geneva, co-hosted by EIT Food, Clarmondial AG, Foodvalley NL, and the World Economic Forum's Food Innovation Hub Europe. 📢Katherine Keddie 🟢 spoke at the FinTech North Conference to launch our map of UK green tech investors (including 60+ funds). Our clients also achieved some remarkable milestones: 🌱Low Carbon Materials (LCM) deployed ACLA® in major road projects across the UK, including the M11 and A64. The team also welcomed Prince William to their HQ and closed a £3 million funding round! 🌱EIT Food hosted a discussion at Building Bridges, identifying pathways to accelerate sustainable food systems. 🌱NatureFinance launched seven reports, hosted events at #COP16Colombia and unveiled the NatureAlign tool. They also launched the Swiss Global Hub on Nature Finance. 🌱Qualis Flow (Qflow) expanded into the US, joined the Google for Startups Accelerator Programme, and won major awards, like the Great British Businesswoman Awards, the UK Business Angels Association, and more! 🌱Multus launched Proliferum® B, an ethical and high-performance cell culture media designed for cultivated meat production. They also partnered with Quest Meat on a £1-million Innovate UK backed project to scale up sustainable meat production. 🌱Sustainability-Linked Sovereign Debt Hub (SSDH) launched five reports in 2024 and co-hosted the ‘Innovative Financial Instruments for Biodiversity’ event at #COP16Colombia. 🌱 Deakin Bio raised almost £700k in equity funding led by Green Angel Ventures to accelerate the development and scale-up of their low-energy processes for sustainable bio-based materials. 🌱Solena Materials Limited secured grant funding from Innovate UK and UK Research and Innovation to revolutionise the sustainable materials market. They also presented their cutting-edge textile solutions at The Mills Fabrica’s “Planet-Saving Innovations” exhibition. 🌱Green Fintech Network drove Switzerland’s green fintech leadership with events like the Green Fintech Investor Conference with IMD. The first weeks of 2025 are already full of new, incredible achievements, and there’s more to come…

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  • Adopter (✅ B Corp) reposted this

    Timely - As I attend the Regenerative Food Systems Investment Forum in Brussels Feb 26-27 - pleased to share our newly released video 🎥featuring expert insights 💡on financing the transition to regenerative agri-food systems 🌾🌱 🔹 De-risking investment for farmers 🔹 Aligning finance with ecosystem services 🔹 Unlocking capital (s) for long-term resilience 🔹 Innovative market and financial mechanisms beyond the farm gate Thanks Adopter (✅ B Corp) Katherine Keddie 🟢 and Building Bridges for convening us in December #RegenerativeAgriculture #ImpactInvestment #SustainableFoodSystems #FinancingTransition

    View organization page for EIT Food

    65,944 followers

    Regenerative practices can help fix our unsustainable food system, BUT this requires collaboration, funding, and action. 🌍🌱 We spoke with leading experts about how to accelerate finance for #RegenerativeAgriculture and ensure a future-fit food system for all. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘁𝗵𝗲𝘆 𝘀𝗮𝗶𝗱:  🌱 Farmers must be part of financial innovations to ensure funding effectively reaches their pockets. 🌿 Funding solutions must be inclusive, supporting smallholder farmers, Indigenous peoples, and women, who are all on the “food frontline”. 🍃 More early off-takers must step up, recognising that the status quo in farming is riskier than regenerative practices. Watch the full video featuring Jessica Smith, Mark Gough, Simon Duchatelet, Tanja Havemann and Katherine Foster who share their expertise on scaling finance for regenerative agriculture. 💡 Have more ideas to add? Share your thoughts in the comment section. 👇 These insights were captured after our workshop with Clarmondial AG, Foodvalley and the World Economic Forum Food Innovation Hub Europe at Building Bridges 2024. United Nations Environment Programme Finance Initiative (UNEP FI), Capitals Coalition, Unilever, #ImprovingFoodTogether #FutureOfFood #SustainableFood #RegenerativeFoodSystems

  • 🎉  We’re so excited to share that our Co-founder, Matt Jaworski, has joined the SOSV IndieBio Programme as a start-up mentor! 🔹  IndieBio is home to some of the most disruptive biotech and sustainability innovations tackling global challenges. This includes Multus, a pioneering biotech company producing animal-free media that costs less. Multus is now one of our brilliant clients! 🔹  As part of the programme, Matt will support early-stage climate-tech and biotech start-ups, providing strategic guidance to help them scale and drive real-world impact. 🔹  We can’t wait to see Matt’s impact in supporting the next generation of climate and biotech innovators! #ClimateTech #Biotech #Startups #Innovation #Mentorship #IndieBio #Sustainability

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  • Adopter (✅ B Corp) reposted this

    View profile for Katherine Keddie 🟢

    Co-Founder: Adopter / 2023 Women in FinTech Powerlist / Taskforce On Nature Markets: Knowledge Partner / Conception X: Expert / One of B-Corps Youngest Female Co-founders

    ✳️🚨This week’s 5 most interesting pieces of green technology + investment news ⬇️ 1️⃣ NatureFinance publishes a new “Navigating AI’s Thirst in a Water-Scarce World: A Governance Agenda for AI and the Environment” report in collaboration with NatureAlpha. 🔗 https://lnkd.in/e6bih76u 2️⃣ Sustainability-Linked Sovereign Debt Hub (SSDH) publishes a new paper, “Effects and Barriers: How Central Bank Unconventional Monetary Policies Shape EMDE Capital Flows”, which explores the impact that advanced economies’ central bank policies can have on emerging markets.   🔗 https://lnkd.in/eqM3kB6g 3️⃣  The Taskforce on Nature-related Financial Disclosures (TNFD) has introduced new online platforms to help organisations and individuals build capacity and knowledge on nature and business risks and opportunities. 🔗 https://lnkd.in/eVSgR2jP 4️⃣ Developed nations are fuelling habitat loss and harming biodiversity in other countries by importing agricultural products, according to a Princeton University study published in Nature Magazine. 🔗 https://bit.ly/4k9A6qY 5️⃣  The UK’s Advanced Research and Invention Agency (Aria), which backs high-risk, high-reward projects, has awarded £81m to 27 teams to develop an early warning system for climate tipping points 🔗 https://lnkd.in/e-VygM3i - - - - - - ⏬ Companies announcing investment this week include ⏬ - - - - - - 💰 Kynda, a startup in sustainable protein production, raises €3 million in a funding round led by EnjoyVenture for its fungal-based fermentation and mycoprotein development. 💰 Renew Risk, a startup focused on risk modelling and analytics for renewable energy assets, has successfully raised €5.9 million in a funding round led by Molten Ventures, to bridge the gap between the renewable energy sector and financial markets. 💰 Post-wildfire restoration company Mast Reforestation raised $25 million in a funding round led by Pulse Fund and Social Capital, with proceeds aimed at scaling its expansion into Biomass Carbon Removal & Storage (BiCRS). 💰 Green-tech startup Planted has received a €5 million funding round supported by investors including TVF | TechVision Fonds to advance its AI-supported ESG platform that supports companies in their sustainability transformation. - - - - - - - - - ✳️ Follow me on LinkedIn for weekly #GreenTechNews and investment updates. Adopter (✅ B Corp) #GreenTech #CleanTech #xClimateTech

  • Adopter (✅ B Corp) reposted this

    View profile for Katherine Keddie 🟢

    Co-Founder: Adopter / 2023 Women in FinTech Powerlist / Taskforce On Nature Markets: Knowledge Partner / Conception X: Expert / One of B-Corps Youngest Female Co-founders

    ✳️🚨This week’s 5 most interesting pieces of green technology + investment news ⬇️ 1️⃣ NatureFinance publishes a new “Navigating AI’s Thirst in a Water-Scarce World: A Governance Agenda for AI and the Environment” report in collaboration with NatureAlpha. 🔗 https://lnkd.in/e6bih76u 2️⃣ Sustainability-Linked Sovereign Debt Hub (SSDH) publishes a new paper, “Effects and Barriers: How Central Bank Unconventional Monetary Policies Shape EMDE Capital Flows”, which explores the impact that advanced economies’ central bank policies can have on emerging markets.   🔗 https://lnkd.in/eqM3kB6g 3️⃣  The Taskforce on Nature-related Financial Disclosures (TNFD) has introduced new online platforms to help organisations and individuals build capacity and knowledge on nature and business risks and opportunities. 🔗 https://lnkd.in/eVSgR2jP 4️⃣ Developed nations are fuelling habitat loss and harming biodiversity in other countries by importing agricultural products, according to a Princeton University study published in Nature Magazine. 🔗 https://bit.ly/4k9A6qY 5️⃣  The UK’s Advanced Research and Invention Agency (Aria), which backs high-risk, high-reward projects, has awarded £81m to 27 teams to develop an early warning system for climate tipping points 🔗 https://lnkd.in/e-VygM3i - - - - - - ⏬ Companies announcing investment this week include ⏬ - - - - - - 💰 Kynda, a startup in sustainable protein production, raises €3 million in a funding round led by EnjoyVenture for its fungal-based fermentation and mycoprotein development. 💰 Renew Risk, a startup focused on risk modelling and analytics for renewable energy assets, has successfully raised €5.9 million in a funding round led by Molten Ventures, to bridge the gap between the renewable energy sector and financial markets. 💰 Post-wildfire restoration company Mast Reforestation raised $25 million in a funding round led by Pulse Fund and Social Capital, with proceeds aimed at scaling its expansion into Biomass Carbon Removal & Storage (BiCRS). 💰 Green-tech startup Planted has received a €5 million funding round supported by investors including TVF | TechVision Fonds to advance its AI-supported ESG platform that supports companies in their sustainability transformation. - - - - - - - - - ✳️ Follow me on LinkedIn for weekly #GreenTechNews and investment updates. Adopter (✅ B Corp) #GreenTech #CleanTech #xClimateTech

  • 🚀  Project Spotlight: Social Media Support for Qualis Flow (Qflow)! 🚧  Qflow are pioneers in sustainable construction, using their AI-driven technology to capture real-time supply chain metrics. 📈  Their simple digital solution enables informed decision-making on cost, carbon, and quality - unlocking major savings while cutting emissions. We’re proud to provide ongoing social media marketing support for Qflow, including: 🔹  Strategic social media management 🔹  End-to-end content creation 🔹  Custom graphic design and video editing The results? ✅  Consistent, high-quality content - tailored to Qflow’s target audience and brand voice. ✅  Strengthened brand awareness - defining Qflow as a thought leader in the industry. ✅  More inbound inquiries and top-of-funnel leads - strengthening their sales pipeline. Check out their socials to see for yourself! 🔗  https://lnkd.in/ePAJJs3B 🔗  https://lnkd.in/e5Kb3p77 👤  Here’s what Marketing Executive, Rezwana Uddin, had to say about working with us: “Adopter has taken much of the heavy lifting off our plate by conducting research, wireframing, and managing the creation and scheduling of our campaigns …. They really take into consideration our brand, tone of voice and positioning in the market. Our presence online has proven to be impactful especially when we are at events & awards – everyone recognises us! It’s been a true pleasure working with a team like this. I have never seen any agency like this in my 8 years of marketing.” ⬇️  Explore the full case study on our website here: https://lnkd.in/ek6rjjZK 🌱  We’re proud to support Qflow’s mission to decarbonise the construction industry. Stay tuned as they continue to scale and develop new innovations! 📈  Are you a green tech company looking to elevate your digital presence? ⬇️  Share your green tech goals in the comments, and we’ll reach out to discuss how we can help make them happen! #Greentech #Marketing #SocialMedia #DecarbonisingConstruction #SustainableTech

  • 📢  Spotlight on Green Tech: Your Weekly Roundup of Support Programmes! ⭐  From launch to scale-up, green tech entrepreneurs have access to a wealth of support designed to drive innovation and create real-world, global impact across sectors. Explore the standout programmes we’re showcasing this week: 🌱  Oxfordshire Greentech, Bicester: A business network catalysing collaboration and innovation in Oxfordshire’s low-carbon sector. By connecting leaders from the private, public, and academic spheres, Oxfordshire Greentech fosters a collaborative ecosystem where members can share ideas, unlock funding opportunities, and access tailored business support. 🌐  350 PPM LTD, London: A specialist sustainability investor with a vision to assist in reducing atmospheric CO2 and CO2e to 350 PPM. As an incubator and accelerator, 350 PPM empowers breakthrough environmental businesses by providing funding, business plan development, commercial services and more. 💡  Actis, London: A global leader in sustainable infrastructure investment, driving positive change across energy, long-life assets, digital infrastructure, real estate, and private equity. With over $25bn invested in sustainable initiatives to date, Actis is committed to creating lasting, scalable impact on a global scale. 🚀  Contrarian Ventures, London: A venture capital firm accelerating climate action by backing visionary entrepreneurs across Europe and Israel who are tackling the net-zero challenge. They help construct climate tech companies, providing capital, hands-on support, and an expert investor network (Seed stage). 🏛️  Sustainable Future Ventures, London: A global investor backing technologies transforming the built environment, delivering better outcomes for people and the planet. SFV combines deep industry expertise with hands-on operational experience, providing unique deployment opportunities to accelerate the growth of disruptive innovations (Late Seed - Series B).  Looking to take your green tech venture to the next level? Check out our maps to explore the support available to you: 🔗  https://lnkd.in/esK2Hx7F 🔗  https://lnkd.in/d8fhmcs3 How can we make our resources better? ⬇️  We welcome your feedback in the comments below! #Investors #Incubators #Accelerators #Technology #Innovation #GreenTech 

  • 🎉  We’re absolutely thrilled to welcome Acacia Henry to the Adopter team! Acacia brings a strong mix of entrepreneurial experience, strategic marketing expertise, and technical knowledge. She will be instrumental in accelerating our mission to support 100 high-integrity climate change solutions by the end of 2025 and 1000 by the end of 2030. Acacia’s Journey so far: ✅  Started her first successful business at just 15 years old. ✅  Secured a degree in Biochemistry. ✅  Experience in tech marketing and venture capital, supporting start-ups with go-to-market strategies, investment readiness, and social media. ✅  Previous projects for FTSE and Fortune brands. ✅  Founded and grew her own marketing agency in the healthcare sector. Now, she’s committed to using her expertise to support the solutions we urgently need to tackle climate change and nature loss. At Adopter, she will support our clients in building demand, attracting investment, and securing early adopters.🚀 A huge thank you to Cherry Swayne (Above & Beyond - Climate Tech Recruitment) for your support in the hiring process! #TeamAdopter #ClimateTech #GreenMarketing #StartupGrowth #MarketingInnovation

  • 🎉 Congratulations to Qualis Flow (Qflow) for releasing “The Data Quality in Construction 2025” report! 🏙️ Qflow is a digital platform enabling construction teams to collect real-time materials and waste data during construction, enabling them to make informed decisions on cost, carbon, and quality. After realising that poor data quality is costing the construction industry billions, the Qflow team: 🖥️ Gathered insights from over 1 million data points 🌐 Got input from key industry stakeholders 👣 Outlined 4 steps that solve 95% of delivery and waste data issues What you’ll find in their newest publication? ✅ Actionable insights ✅ Industry case studies ✅ Expert recommendations to help construction teams improve safety, compliance, and sustainability 🌟 We are delighted to have been able to support you in creating this invaluable resource. 🎊 Congratulations to the whole Qflow team! Click here to read “The Data Quality in Construction 2025” report ➡️ https://lnkd.in/eknU9yZS #SustainableConstruction #DecarboniseConstruction #GreenTech #CleanTech

    • Client update - Qflow releases “The Data Quality in Construction 2025” report
  • 📢 Episode 12 of our Accelerators, Incubators and Investment Map Spotlight Series is for the Founders! We’re shining a light on support aimed at green tech entrepreneurs in the early stages of growth and commercialisation. 📊 According to Failory, 20% of new businesses fail within their first year. Disruptive startups deploying new technology face even steeper odds. 🛑 Financial strain, marketing struggles, and team-building challenges are frequently cited as key early-stage obstacles. 🏆 However, momentum is growing in green tech support and investment, with founders now having greater access to the resources they need to succeed. Our recommendations for early-stage support: 🌐 Entrepreneur First , London: An investor backing exceptional founders at the earliest stages, helping them build a team and launch globally impactful tech solutions. Through two 12-week programmes, founders gain financial support, world-class expertise, and access to Silicon Valley networks and office space. ⭐ kopa ventures London: an early-stage impact investor with a mission to empower innovative startups driving climate-positive change within energy, mobility, nature and carbon tech \(Pre-seed to Series A\). 💡 Bethnal Green Ventures London: a leading European VC supporting ambitious founders using tech to drive social and environmental impact. Their Tech For Good Programme provides investment, mentoring networks, and specialist business support \(Pre-seed to Series A\). 🤝 Creative Destruction Lab Global: a nine-month objective-based mentoring programme for technical founders. CDL aims to maximise equity-value creation, aiding the commercialisation of scalable solutions across streams including climate, energy, and oceans \(Pre-seed to Seed\). 🚀 Amazon Launchpad Sustainability Accelerator, Global: an equity-free programme supporting startups driving sustainable innovation in consumer products and climate tech. Offering expert-led workshops, mentorship, and access to global networks for early-stage entrepreneurs developing scalable technologies. Whether you’re in the early stages or ready to scale, our maps showcase comprehensive support options across the green tech ecosystem. Explore more: 🔗 https://hubs.ly/Q036mzHq0 🔗 https://hubs.ly/Q036mqmh0 ⬇️ Green tech entrepreneurs - what insights or resources would be most valuable to you? Comment down below with your suggestions! \#Investors \#Incubators \#Accelerators \#Startups \#Technology \#Innovation \#GreenTech \#Entrepreneurship

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