Charlie Oscar

Charlie Oscar

Advertising Services

London, England 4,136 followers

We partner with ambitious brands to transform growth.

About us

Charlie Oscar is a digital growth company built to transform brands and underpinned by marketing science. Combining data, technology and creativity, we advise and execute digital media analysis and strategy for the worlds most ambitious brands. We transform growth. We understand what advertising activation drives your bottom line. Our proprietary marketing science suite, COmpass gives brands that very insight. Using this, our team of experts provide the best strategy and execution, that is closer to the truth than ever before, across digital disciplines spanning paid media, influencer CRM & CRO. At Charlie Oscar we are pioneers and innovators, redefining digital marketing standards for the future.

Industry
Advertising Services
Company size
11-50 employees
Headquarters
London, England
Type
Privately Held
Founded
2020
Specialties
attribution, performance marketing, digital branding, data science, paid media, DTC, ecommerce, growth marketing, influencer marketing, and paid media

Locations

Employees at Charlie Oscar

Updates

  • 🎄 Merry Christmas from all of us at Charlie Oscar! 🎄
 As we wrap up an incredible 2024, we want to send a huge thank you to our amazing clients, partners, and team. Your support, collaboration, and passion have been the foundation of everything we’ve achieved this year! ✨ We’re heading into the holidays feeling proud, grateful, and SO excited for what’s to come. 💥 2025 is going to be BIG, so watch this space! 👀

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  • View organization page for Charlie Oscar, graphic

    4,136 followers

    🎄 It’s nearly Christmas and what a year it’s been at Charlie Oscar... As we prepare for mince pies and mulled wine, we’re reflecting on a truly epic 2024! ⚡️ We’re sharing some of our best bits below, though it’s been hard to choose… 👇 🚀 165% YoY revenue growth and growing the team from 17 to 35! 👀 We welcomed Kimberley Berkin as our Managing Director and Will Frappell as Chief Growth Officer, strengthening our executive team for the road ahead… 🤝 We partnered with 14 new clients, innovating growth through our MMM solution COmpass, Influencer, Creative, and Paid Media 🏆 We scooped Best New Consumer Launch Product at the Performance Marketing World Awards with AKT London 🎉 🎤 Hosted our inaugural Charlie Oscar Presents event, bringing together 50 retail leaders with panel talks featuring Gymshark, Tangle Teezer Ltd, and TikTok on uncovering their hidden ROI ⛳️ Partnered with DP World Tour pro golfer Todd Clements, proudly sponsoring him on his exciting career on tour 🎉 And not forgetting all the moments that brought us together as a team: our trip to Mallorca , our pizza party, Osctoberfest quiz , summer sports day and our Christmas party 🎅🎁… (and breathe) 🥵 Here’s to even bigger things in 2025, because we really are just getting started! 🤝 Thank you to everyone who has been part of this incredible journey! 🎉

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  • Charlie Oscar reposted this

    View profile for Sian Fisher, graphic

    Talent Acquisition Lead @ Charlie Oscar 🚀💚

    We’re wrapping up the year at Charlie Oscar with an exciting opportunity! This is a brilliant role for someone who's ambitious and ready to be part of a fast-growing digital business. We're looking for a strategic thinker with a knack for spotting opportunities to join us as a Corporate Development Director. You'll be at the centre of driving our growth, especially via M&A. From identifying potential targets to helping integrate new companies, you'll be involved in every stage. Plus, you'll play a key role in shaping our financial plans and ensuring we’re set up for long-term success. If you're looking for a chance to make a real impact in an exciting, fast-paced environment and partnering with our CEO and SLT, this is the opportunity for you. We’re looking for: • Someone with solid experience in corporate development, M&A, investment banking, consulting, or a similar field. • Strong skills in financial modelling, valuation, and analysis to help make data-driven decisions. • Good grasp of deal structures, due diligence, and how to successfully integrate companies post-acquisition. • Excellent communicator with the ability to present ideas clearly and influence senior leaders. I'm really excited to get to market with this position and look forward to connecting with anyone interested in the New Year. Drop me a note to arrange a coffee! 📩sian@charlieoscar.com

    Corporate Development Director - Charlie Oscar

    Corporate Development Director - Charlie Oscar

    careers.charlieoscar.com

  • View organization page for Charlie Oscar, graphic

    4,136 followers

    This is a brilliant role for someone who's ambitious and ready to be part of a fast-growing digital business. We're looking for a strategic thinker with a knack for spotting opportunities to join us as a Corporate Development Director. You'll be at the centre of driving our growth, especially via M&A. From identifying potential targets to helping integrate new companies, you'll be involved in every stage. Plus, you'll play a key role in shaping our financial plans and ensuring we’re set up for long-term success. If you're looking for a chance to make a real impact in an exciting, fast-paced environment and partnering with our CEO and SLT, this is the opportunity for you. We’re looking for: • Someone with solid experience in corporate development, M&A, investment banking, consulting, or a similar field. • Strong skills in financial modelling, valuation, and analysis to help make data-driven decisions. • Good grasp of deal structures, due diligence, and how to successfully integrate companies post-acquisition. • Excellent communicator with the ability to present ideas clearly and influence senior leaders. Please reach out to Sian Fisher to discuss further or apply via the link below.

  • ✨ What’s holding advertisers back from real growth in 2025? Our Head of Growth, Hannah Cooke, shared her thoughts with MediaCat Magazine, and the verdict? It’s time to leave last-click attribution in the past. 🙅 As we enter a new era of marketing, we need smarter, more holistic measurement models that reflect how customers actually engage with brands in a multi-touch, omni-channel world. 🤳 Hannah shares, "Relying solely on last-click attribution has long been a shortcut that oversimplifies how customers interact with brands. In today’s multi-touch, omnichannel world, it fails to recognise the complex, non-linear path to conversion and misses critical data about brand awareness, consideration, and engagement at earlier stages." ⚡ The whole journey matters, so let’s start measuring like it does. 🎯 🚀 Read the full article on MediaCat: 
https://lnkd.in/gA5BYXpb What’s one approach you think advertisers should leave behind?👇

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  • We’re excited about this one! 👇 We’ve submitted to speak at SXSW London 2025 to discuss the power of podcasts, where we’re proposing an unmissable fireside chat with our very own, James Connelly and Peter Crouch, ex-Premier League footballer turned podcasting host, who also happens to boast over 40 million downloads and counting on his series! 🤩 With James experience as a pioneer in digital strategies, through starting not just one but two agencies and working with brands like Apple, Uber, and Expedia Group and Peter, whose podcast consistently leads in engagement...together they will reveal how authentic storytelling creates loyal audiences that keep coming back for more. 🔥 Please do drop us a vote and let’s make it happen: https://lnkd.in/eKJgykFK You do have to register but it takes two seconds and we promise it’ll be worth it🔥

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  • View organization page for Charlie Oscar, graphic

    4,136 followers

    This week has been buzzing at Charlie Oscar HQ! 💥 We kicked things off with an empowering Driving Your Career session, focused on helping our team take control of their professional growth. Together, we explored how to position yourself for promotions, make the most of opportunities within the business, and actively steer your career trajectory. ⚡ A key takeaway? Your career development is supported by the business but driven by you! 🚀 Later in the week, we switched gears and joined our client Fresh Fitness Food for an empowering morning workout at Manor Gym, sweating it out together through a HIIT workout! 🏋️♀️ 🤝 It has been a week of growth, energy and ambition and we are excited to carry this momentum forward!

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  • Is YouTube whitelisting part of your marketing strategy? 🤔 If not, you need to check out the latest insights from Benoit Legendre, our Paid Search Lead, on why it absolutely should be. 👇 Stay tuned, because we’re sharing more hot takes on YouTube whitelisting soon and you won’t want to miss them! 👀

    View profile for Benoit Legendre, graphic

    Paid Search Lead @Charlie Oscar

    🎥 Unlock the Power of YouTube Whitelisting: Here’s What You Need to Know! 🚀 First... if you're not familiar with "Whitelisting ads": It means allowing advertisers to run ads using an influencer's social media account or content. The influencer gives permission to the brand to use their posts, videos, or other content for ads. This helps the brand reach the influencer’s audience directly, while keeping the trust and authenticity that the influencer has with their followers. 📱💡🤝 Key Highlights from Google’s November 2024 Update 📰 https://lnkd.in/e4iSpA8U 📊 Creators drive impact: 67% of viewers say YouTube content is the most influential for purchase decisions. 📈 Proven results: Ads linked to creator content on Shorts deliver up to 20% higher conversions compared to branded-only ads. Game-changing collaboration tools 💡: 🎞️ New video linking API simplifies creator video management. 🤝 Creators can tag brand partners in videos for stronger collaboration. 🔄 A centralized creator partnership hub is in testing, making future campaigns even smoother. 💡 What does this mean for YouTube Advertisers? Think Meta-style whitelisting but for YouTube! We can now seamlessly link specific creator content to campaigns, enhancing authenticity and driving results. Don’t Take Google’s Word for It, We Tested It Ourselves! At Charlie Oscar, we’re always ahead of the curve. Earlier this year, Yexuan L. ran a Demand Gen (YouTube) whitelisting experiment (50/50) and the results have been really encouraging: ✨ 53% more impressions: Creator content drove wider reach with lower CPMs. 💰 13% lower Avg. CPC: Influencer videos delivered more clicks for less. ❤️ 38% lower CPA: Trusted voices resonated better, driving efficient conversions. These results prove that leveraging creator-driven campaigns is a game-changer for reach, trust, and efficiency. 💬 Curious about what this could mean for your brand? Let’s connect and explore the possibilities! 🚀

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