Croud Luxe

On Tuesday evening we hosted our annual end of year soirée, where Luxury marketers gathered to discuss the topic of how to reach & engage HNW in a new digital landscape. 2024 has been a challenging year for Luxury; the profile of the HNW is shifting, the wallet share of the lower tiers of wealth are more strapped than before, and as marketers we're also navigating a new digital landscape where AI advancement is rewarding volume of data, and is also sparking new consumer behaviours online. There was no better line up of panellists than Matteo Atti, CMO of VistaJet, Natasha Kizzie Industry Head for Luxury and Beauty at Google, and Harri Evans Head of Brand, Digital and Partnerships at Cazenove Capital to talk to their wisdom of how they are navigating these challenges, as well as harnessing new platform advancements. We will be launching a report to cover some of the topics discussed on the evening so sign up to our mailing list to learn more. Thank you to all those who could join us Vivienne Westwood, Fabergé, Graff, Selfridges, LK Bennett, Aman, Radley, OMEGA SA, Belmond, Calzedonia Group, Phoebe Philo, Lyst, Savills, Seedlip Drinks, Chivas Brothers, Garrard, JOSEPH, Burberry and beyond. And importantly thank you to Jenna Johnson and the team at The Berkeley, and The Emory, Maybourne who hosted us in the most beautiful space! Mailing list: https://lnkd.in/e6K3i4tD #LuxuryMarketing #HNWMarketing #DigitalMarketing #LuxuryAgency #HNWAgency #PerformanceMarketing Croud

In a tough climate, understanding which marketing investments yield ROI is paramount. How are marketing and finance leaders working together, and what are their barriers and opportunities for collaboration? 💡 Croud's latest report includes key highlights from our survey of 1,000 industry leaders in the UK and US Download the report via the link below to see if CMOs and CFOs are on the same page: https://lnkd.in/eiai8ATg

Croud Luxe is the luxury division of the global award winning digital marketing agency, Croud. We pride ourselves as a team of specialists with a passion for Luxury and a deep focus on the affluent.  Along with our new look & feel, check out our new showreel, showcasing some of the world leading luxury brands we’re proud to partner with. Get in touch with us via the link below, we’d love to discuss how we can elevate your brand. https://lnkd.in/dP2tpJ5K

Croud is Performance Marketing World's Performance Employer of the Year! 🎉 So pleased to be recognised as an agency with a "community feel" and proud of our commitment to wellbeing, diversity, and professional growth We're also thrilled for: 🌟 Dominic B. who won the Return on Investment Dynamo category 🌟Daniella Rule who was named a finalist in the Emerging Performance Marketer category 🌟Victoria Cooper-Samios who was named a finalist in the Performance Marketing Leader category Congrats all! See all winners and finalists here: https://lnkd.in/eqe-N2sN

Last week we attended the Walpole Summit to learn more about what’s next for Luxury ✨ We heard from industry experts at Bain & Co., The Times, and HSBC as well as leaders from world renowned luxury brands Stella McCartney, Belmond and Burberry. Sharing some of our key insights from the day below 💡 ↗ The global luxury sector is expected to be worth 125B by 2028, growing 11% per year ↗ 2023 was a record year for luxury markets, with consumption expanding beyond products to re-engage with experiences, driving a rebalance in discretionary spending ↗ Different levels of expectation are shaping demand within luxury; Gen Z are key influencers for market evolution, whilst millennials set to account for more than half the market in the midterm ↗ The US and China are expected to make up 60% of luxury sales by 2030; with wealth equity markets at an all time high in the US market ↗ Within travel, there is a ‘slow luxury’ trend emerging; travels are less frequent, but for a longer period of time and more intentional  

We’re heading to the Walpole Summit next Monday. @Sarah keeble and Genevieve Milne would love to see you there. #WalpoleSummit2024 #LuxurySector

In our latest insights article, we take a look at the journey to incrementality and how your brand can better take advantage of high-value analytics for high-value decisions. Learn more about our Modern Analytics Maturity Model by clicking the link below:  https://lnkd.in/exu5ScHe

🔍 Luxury marketers, there’s something you should know… Social search is exploding. With TikTok having overtaken Google as Gen Z’s search engine of choice, and 57% of social users having purchased a beauty product via the platforms, it’s an opportunity brand builders can’t afford to ignore. Learn what this means for the luxury sector’s landscape from VERB | powered by Croud’s Organic Strategy Director, Rebecca Jackson. As one of our incredible partners for the Social Commerce Summit: London, VERB hosted an unmissable session. Packed full of advice for brands on leveraging organic content across channels, Rebecca recommended a key focus on four areas… 🌟 Diversifying content per-channel 🖇️ Syncing the user journey across touchpoints 📊 Using high-performance data to inform strategies 🌐 Driving backlinks & social engagement, to see your content prioritized on search engine results pages For more advice on harmonizing your search & social efforts from the experts, head to the link in the comments. There, you’ll find VERB’s session breakdown (and bonus notes from other talks on the day). #SocialCommerceSummit #VERBbrands #SocialCommerce #OrganicStrategy #SocialSearch

Who are the women you’re inspired by? https://lnkd.in/dyyJa5dG #internationalwomensday #digitalmarketing #agencylife