Eurobest

The continent’s boldest work, from its best creative minds. History was made at the Eurobest 2024 Awards Show. Every Grand Prix and Special Award winner was announced, we heard directly from the Jurors on why the work was chosen, and we met some of the teams behind the wins. Here’s a look at the highlights. Missed the show, or just want to relive the moment? Catch up on demand, exclusively on The Work | https://lnkd.in/eaCNZrNY

The Eurobest Creativity Report 2024 has landed. Inside you’ll find lessons from Europe’s benchmark-setters, exclusive Jury and winner interviews, trends to think about for 2025 and more. Plus, find out which countries won the most Eurobest Awards this year. Available to everyone, exclusively on The Work | https://lnkd.in/d59n9yWU

We’re pleased to announce the winners of the Eurobest Young Creatives Competition 2024. The brightest and boldest creative talents from every corner of the continent have competed to make their mark on the industry. Here’s who was crowned best-in-class: Gold: ‘Waves of Donating’ by Jake Smith, Creative, and Rahul Sonegra, Designer, Havas Consumer Health, UK. Silver: ‘Shipping Fee’ by Boglárka Barabás, Copywriter, and Fanni Bakó, Junior Art Director, feat., Hungary. Bronze: ‘Flight for Life’ by Johanna Vilsmeier, Junior Art Director and Sarah Ertl, Trainee Art Director, Serviceplan Group, Germany. Explore the work that won and see who set the bar for rising young talent in Europe | https://lnkd.in/eEi7jaQB

Creativity crowned. Announcing the Eurobest 2024 Grand Prix and Special Award winners. Celebrating the pinnacle of European creativity, these Awards recognise the boldest and most groundbreaking work to come out of the continent this year. View the full list of winners exclusively on The Work | https://lnkd.in/dzS7hYxB

Work awarded. The benchmark is about to be set. Briefs have been tackled, concepts carried out and work carefully judged – now it’s time to announce the Eurobest 2024 Bronze, Silver and Gold winners. See which countries and teams set the standard for creativity in 2024 and view all the winners so far, exclusively on The Work | https://lnkd.in/dzS7hYxB

What trends and themes have come out of the work at Eurobest 2024? It’s the question on everyone’s lips ahead of next week’s Awards Show. And for the final instalment of this year’s tiny mic series, the Jury offered some sneak peek insights into what you can expect from Europe’s very best creativity. Have we grabbed your attention? Tune into the Eurobest Awards Show on 11 December to discover which work is officially the region’s best-in-class | https://lnkd.in/ezi4hCk3 Featured in this episode: 🇬🇧 Benedict Buckland, Managing Director and Chief Strategy Officer, alan. agency 🇮🇪 Sandra Alvarez, Board Director, Core and Managing Director, Spark Foundry 🇺🇦 Nataliya Morozova, Managing Partner and CEO, Havas Village Ukraine 🇫🇷 François Phan, Eurobest Juror for Brand Experience & Activation, Creative Commerce

Europe has become a hub for B2B marketing, but what does it take to create the best B2B work? This year’s Creative B2B Jury President Sarah Higgins, Managing Director PR and EMEA & APAC Marketing at State Street Global Advisors, joined host Conor Byrne on the That's What I Call Marketing Podcast this week to share her insights. Listen to the full episode for valuable guidance and inspiration to help you navigate the ever-evolving world of B2B marketing – from working with stakeholders to writing compelling awards submissions. Out now | https://lnkd.in/eCGX9V93

What’s your advertising and marketing hot take? With the tiny mic in hand, our Eurobest Jurors lift the lid on their controversial opinions – covering everything from vanity metrics to the untimely death of the industry itself. Got hot takes of your own? Join the conversation and see what the rest of the region thinks at the Eurobest Awards Show on 11 December | https://lnkd.in/ezi4hCk3 Featured in this episode: 🇳🇱 Cece Wyldeck, EMEA Director of Creative Development, MassiveMusic  🇫🇷 Emmanuel Anjembe, Head of Strategy & New Business, Monks 🇩🇪 Jeannette Bohné, Managing Director (Creative), Serviceplan Group Berlin

This week, two of our Eurobest 2024 Jury Presidents joined Hauwa Otori on the Building Black podcast to talk about how their creative journeys were shaped by the different cultures they grew up in – Galicia, Spain and South London. Hear from: Kika Douglas Castroviejo, Chief Creative Officer at 180 Global and Jury President for Creative Data, Innovation Ete Davies, EVP at Dentsu Creative and Jury President for Creative Business Transformation Listen to the full episode to discover how a shared interest in understanding people and culture led them to build successful careers in the creative industry | https://lnkd.in/ekPbQzMF Podcast Presented by Founders International Network

💬 "B2B marketing isn’t about gut instincts or just being creative; it’s about understanding your audience through data and letting that guide your decisions," Sarah Higgins Creative B2B Jury President Eurobest Great campaigns are born from this intersection of insight and execution. As I discussed with Sarah: ❝When you know your audience deeply, it’s not about making something everyone in the room likes—it’s about creating something your customer loves.❞ I have often referred to this as building Homer Simpsons car - you know the episode where Homer is asked by his newly discovered half brother (played by Danny DeVito) to build the everyman car. Well it doesn't end well. When we try listen to everyone we end up with a lack of clarity and, ok it may not end as bad as it does for Homer's half brother Herb! This was something Sarah agreed adding: ❝The best campaigns are mirrors to the data. They reflect clever, imaginative ways to solve real customer challenges.❞ The lesson seems clear: invest in robust data analysis, but don’t let it stifle creativity. The campaigns that succeed are those that find harmony between precision and imagination. Of course this is easier said than done. Have you any tips or tricks to help? 👇 Link to the episode in the comments.