Modern Affluence Exchange

We love some good insights and what better than when a group of inner circle world-leading experts gather alongside a global network of cultural trailblazers and change-makers to unveil 'The Future of the Luxury Industry'. Stand up The Independents with the launch of their first-ever white paper. Powered by a team of trend forecasters, anthropologists, luxury strategists, data experts, and editorialists, at 56 pages it is not for the faint-hearted but it will settle you into the year to come with the knowledge, in their words, ' to decipher what luxury must do to reset and reinvigorate for 2025 and beyond' Download here: https://lnkd.in/dfYC5HDF Thank you KARLA OTTO , INCA Productions

AVAILABLE TO NON ATTENDEES: MODERN AFFLUENCE SUMMIT PRE SUMMIT WHITE PAPER PUBLISHED Last year’s white paper focused on the Great Wealth Transfer. We saw how by 2045 most of the world’s wealth will be in the hands of new generations, Gen-X, Millennials, Gen-Z and now Gen Alpha. These phased generations of wealth will invest and engage differently to previous generations because their values and attitudes have been shaped by a different economic, environmental, and technological cycle. This modern affluence mindset will mean the very definition of affluence will be reimagined and with it, we believe, so should the strategies of organisations and brands looking to engage with them. We have talked about cultural capital since our inception in 2019, but never has the potential return of investment from it looked so significant. We believe that the anxiety facing modern affluent audiences can be partly addressed by brands investing more in their cultural capital. A win, win. First, this would make the world a richer, more vibrant place (you’ll see how important this is from our research partner, ALTIANT). Secondly, we believe brands are likely to get an increased return on investment over time and become stronger and more meaningful to this valuable global modern affluent population. This report is our first in partnership with Claire Kent, an independent luxury and retail consultant, who has spent over thirty-five years involved in the sector including 17 years at Morgan Stanley, as their Managing Director, Luxury Goods & Retail Analyst it is available for purchase. In the same space, you will also find our ‘Summit Stage Summary’ covering everything discussed and debated at this years event.This is available at no cost. We hope you find both of enormous value. We welcome your feedback. Download reports here: https://lnkd.in/eXN5idhA Organised and managed by: Ben Whattam Marcus Watson Victoria Archbold

Modern Affluence Summit Post Event Report download available here: https://lnkd.in/eEwBNdqe

It is great to see significant global exposure of our insightful keynote speaker Thomas Signer - disruption is ahead, are you? You can find links to download our reports here: Pre-event white paper: https://lnkd.in/eWcJMPkt Post-event summary report: https://lnkd.in/eEwBNdqe

REPORT DOWNLOAD: RE-IMAGINING AFFLUENCE POST SUMMIT SUMMARY The concept of cultural capital is not new; however, our Summit experts would argue that it has gone from optional to an absolute necessity. As brands navigate the ever-changing consumer landscape and the increasing attention deficit of the human population, the ability to build relationships (relevance) is the challenge facing every brand. Partaking in culture, by which we mean investing in culture, offers brands the opportunity to improve the world around them, and by default build relationships with the audiences they need to thrive. In partnership with Aston Martin Lagonda Ltd . Chivas Brothers and Cazenove Capital alongside ALTIANT research company. We gathered over 20 speakers, all experts in their field alongside 200 attendees across traditional luxury brands and finance alongside modern affluent business owners and entrepreneurs. Like every summit organiser we always receive emails requesting VAT receipts and never-ending name changes and requests for us to adopt AI automated sales outreach on LinkedIn (just us?!). However, we are also fortunate enough to receive gushingly complimentary notes for our refreshing thinking, eclectic sector mix (no clique here) and fun format so we hope this report reflects that. Our speakers comprehensively spoke to the benefit of investing in cultural capital as both ‘the right thing to do’ from a societal standpoint but also as a way of hedging against economical and destabilising headwinds so if you don’t end up also wanting to send us a nice email maybe it will help you share internally what you already know – it’s time to consider culture. https://lnkd.in/ewP6e2f9 Featuring: Aimee Farrell , Andrew Phillips , Charlotte Tanneur Teissier , Chris Wisson , Claire Kent , Erica Pettit Alkhfaji , Geoffrey Perez , Georgia Noutsti , Georgina Morley (née Borthwick) , Helen Brocklebank , Jamie Caring , Jocasta Pana , Katy Wickremesinghe , Kristina Karassoulis , Liam Bailey , Mike Pickett , Natasha Kizzie , Olivier SUCHARD , Rob Lee , Thomas Aastad , Thomas Signer Produced and managed by; Ben Whattam , Marcus Watson , Victoria Archbold , Mark Izatt Download report here:

Last Thursday, we gathered at 180 Studios for the fifth edition of Modern Affluence Exchange summit. Our theme, 'reimagining affluence', we have talked about cultural capital since our inception in 2019, but never has the potential return of investment from it looked so significant. We believe that the anxiety facing modern affluent audiences can be partly addressed by brands investing more in their cultural capital. If you would like to receive a copy of our post-event report summarising the summit stage content, join our database at www.modernaffluence.co.uk Thanks go to our partners Aston Martin Lagonda Ltd , Chivas Brothers , Cazenove Capital , ALTIANT and our speakers Thomas Signer , Chris Wisson , Helen Brocklebank , Olivier SUCHARD , Jocasta Pana , Charlotte Tanneur Teissier , Thomas Aastad , Georgia Noutsi , Katy Wickremesinghe , Liam Bailey , Erica Pettit Alkhfaji, Jamie Caring , Rob Lee Georgina Morley (née Borthwick), Kerry Taylor Kristina Karassoulis , Geoffrey Perez , Aimee Nisbet Aimee Farrell , Mike Pickett , Claire Kent , Andrew Phillips Produced and managed by; Ben Whattam Marcus Watson Victoria Archbold

In an extraordinarily in-depth article on the private member’s club phenomenon, Knight Frank ‘s Liam Bailey and Patrick Gower take us around the world and into the inner sanctum of a construct which has explosively evolved with rising demand. Liam will be on stage at next week’s Modern Affluence Summit but if you have a spare 10 minutes now this ‘guide’ is an essential read. At previous summits we’ve discussed in depth the importance of both a ‘third space’ - not work, not home but a venue to meet, work, relax and share and a resource for the more nomadic user who has a need to feel a sense of place far away from home. The experts quoted stress the importance of a member focused strategy where programming is essential not over reliance on ‘bricks and mortar’. Our final thought, without spoiling the read, the clubs that are not clubs - restaurants and hotels that can, sometimes if they get it right, hold on to patrons. Clubs without membership. Enjoy. https://lnkd.in/emf2h2r7 Last remaining tickets for the Summit at https://lnkd.in/ehB84tKa

Working alongside ALTIANT research we conducted a global quantitative study to look at the attitudes of affluence across generations. The results will be presented by Chris Wisson at the forthcoming Summit in partnership with Aston Martin Lagonda Ltd , Chivas Brothers and Cazenove Capital on 26th September 180 Studios - final ticket availability at https://lnkd.in/esXJStFe Each ticket includes: - Half-day stage content. - Long curated seating network lunch - Pre-event white paper centered around our theme of 'Reimagining Affluence' written with Claire Kent - Post-event report with full content write up.

Join our partners Aston Martin Lagonda Ltd , Chivas Brothers , Cazenove Capital alongside a host of market-leading brands and individuals to explore our 2024 theme, Reimagining Affluence. By 2045 most of the world's wealth will be in entirely new hands, that of the Modern Affluent. Our partners, speakers, and attendees collectively recognise the need this presents to challenge the status quo of wealth perception, to quickly harness the advocacy of this influential group through adapting to their values, attitudes, and behaviour, and most importantly to bring about business change. Our stage features ... Olivier SUCHARD , Thomas Aastad , Mike Pickett , Aimee Farrell , Andrew Phillips , Charlotte Tanneur Teissier , Claire Kent , Chris Wisson , Geoffrey Perez , Georgina Morley (née Borthwick) , Helen Brocklebank , Jamie Caring , Jocasta Pana , Katy Wickremesinghe , Kristina Karassoulis , Natasha Kizzie , Rob Lee , Samantha Holroyd (née Sims) , Thomas Signer The Summit takes place on 26th September at 180 Studios, London. The final opportunity to secure a discounted ticket ends on 2nd September. Tickets include: - Pre-event white paper authored by Claire Kent - Half-day stage schedule including primary research by ALTIANT - Long networking lunch - Post-event report Tickets: https://lnkd.in/esXJStFe Owned and operated by Ben Whattam Marcus Watson Victoria Archbold

‘The luxury industry is going through a very rough patch, and the clouds aren’t expected to lift soon’ states Vogue Business writer Laure Guilbault as Gucci is the latest luxury brand to release a decline in growth. As we enter a new macroeconomic cycle the behaviours and patterns of the past are unlikely to sustain global growth or stimulate it in the same way they have previously. At our Modern Affluence Summit this year, Thomas Signer lecturer and former banking analyst will join us as he sets out the need to reimagine affluence in the context of an aging population and an over artificially-stimulated economy. What will this mean for your longer-term business strategies? Tomorrow (31st July 2024) is the last opportunity to purchase tickets to the Modern Affluence Summit hosted at 180 Studios, London on 26th September at the Early Bird price: https://lnkd.in/esXJStFe Tickets include: - Pre-event white paper - Half-day stage sessions - Long curated lunch - Post-event report