Nova Innovation | MMR Family

I’m so looking forward to ESOMAR IGNITE in Bangkok! 🚀 – it is going to be an exciting week! This time I’ll be sharing the stage with Katherine Mendoza from Haleon. Kathy has been a fantastic client partner on our journey of innovation as we work towards developing Sensory Bot – a completely transformative approach, using Conversational AI, to holistically deconstructing product experience.   At MMR Research, we fundamentally believe experience is sensed – come join us on the day to find out more! Mark and Issaree will be there too! And then, as a bonus, I’ll get to spend a few days for the first time in our Bangkok office – can’t wait! 👋 ESOMAR MMR Research Haleon #ai #productresearch #productexperience #product #research #conversationalai #chatbots #sensorybot #innovation #researchinnovation #datascience #marketresearch Luisa Gibbons Alex Berteanu Laura Smith

How can Conversational AI shape the future of product testing? Find out at #EuroSense 2024, where Alexandra Kuzmina, Innovation Associate Director at Nova Innovation | MMR Family will be presenting on the ‘Always-On Consumer’ as part of a workshop, as well as showcasing a poster on Conversational AI and Behavioural Science. Don’t miss it! For more on what to expect, head over to this link: https://hubs.la/Q02M0g2G0

Imagine the power of hearing a consumer's genuine excitement about their favorite product. By integrating voice capabilities, we tap into the heart of consumer experiences, making our insights richer and more engaging. Explore how voice is revolutionizing product experience research with our Global Innovations Director, Ansie Collier (Lombaard) (D.Phil) in this blog 👉 https://lnkd.in/dHrVckaT

Lovely overview of the last Association for Survey Computing (ASC) conference in Research Live by Katie O'Connor Thanks for mentioning MMR Research's collaboration with Gosh! Food Jake Schneider Link in the comments #mrx #marketinsights #plantbased #innovation #ai #aipersonas

Honestly, there is enough gold there to sink a ship! Download the Growth Spaces Beverage & Flavor Trends eBook even if you don't work in Beverages as some trends are relevant to many other categories. #BeverageIndustry #BeverageInnovation #CraftBeer #winelovers #CoffeeCulture #TeaTime #softdrinks #FunctionalBeverages #AlcoholicBeverages #mrx #consumertrends #consumerinsights

Did you catch our talk on Accelerating R&D with AI Personas at Greenbook's #IIEXEU today? Alexandra Kuzmina, Innovation Associate Director at Nova Innovation | MMR Family and Jake Schneider, CIO at Gosh! Food stepped onto the Green Stage today to share the impact of AI personas in early-stage R&D, answering the key questions in this exciting space: - Can AI Personas be used as ideation catalysts? - What are the key limitations of using AI Personas? - What are our recommendations for using AI Personas in innovation? Thank you to everyone who joined the session. You were a brilliant audience and we loved the engagement! 🎉 If you'd like to keep on top of the latest developments in ResTech and AI, join the Nova Partnership Initiative for regular updates from the team: https://hubs.la/Q02Dny340

Gosh! Food and MMR Research unite to explore the influence of emerging technologies, specifically synthetic AI personas, on early-stage R&D. Join us at IIEX Europe as we unveil insights from our groundbreaking experiment, dissecting the potential of AI-generated personas to enhance the ideation process. → https://hubs.ly/Q0299h7L0 Jake Schneider, Gosh! Food Alexandra Kuzmina, MMR Research

Dive into the world of sensory innovation with Nova Innovation | MMR Family and us at our webinar, "The heart and art of innovation in the age of AI," on 30 April. Discover how AI can decode the product experience journey. Book your spot now 👉 https://hubs.la/Q02swZCQ0