With unrivaled experience across food and drink, household and personal care and beyond, we design qualitative and quantitative solutions that address your business issues - fueling creativity to create products and brands that people love. Our heartland is the interface between brand, pack and product, leveraging the power of the human senses to create more engaging propositions. Get in touch with your local team to find out how we can turn your brand promise into a reality.
External link for MMR Research
MMR Research reposted this
Product Hub is the game-changer CPG brands need! Leveraging MMR Research's decades of expertise, our platform streamlines testing and uncovers insights to shape your next launch. Stay ahead of the curve - discover Product Hub today: https://hubs.la/Q02Xg4yy0 #ProductTesting #Innovation #ConsumerEngagement #CPGLeaders #ProductInsights
Snacks are the new thrill ride! From Deux’s energy-boosting ‘donut holes’ to the fiery heat of Doritos Roulette, snacking isn’t just about taste - it’s about experience. Explore how brands are going viral with bold, functional, and unforgettable products in our latest blog 👉 https://hubs.la/Q02-lJ0f0
‘The familiar is becoming extreme, and novel is becoming extremely extreme.’ Dr Mary Carunchia at PepsiCo speaks up for the Sensory Extremists in snacking – just one of 10 disruptive Growth Spaces explored in our latest FREE download: https://hubs.la/Q02Ykf2T0 ‘It’s an unstoppable trend and a way for consumers to break out of their adulting mode.’
MMR Research reposted this
Amazing day celebrating the 10th Anniversary of our own Annandale Distillery producing it's first, multi-award winning whisky! The success of the distillery is huge testament to the vision, creativity and skill of our owners David and Teresa, the hard work of the local team, and of course the foundational work MMR did to identify the right positioning and sensory profile for the Man O'Words and Man O'Sword products - a true money where our mouth is endeavour! The day came complete with requisite Scottishness (magnificent piper included), albeit the weather didn't play ball in that regard - with clear skies and an amazing sunrise over the nearby Solway Firth! Annandale Distillery MMR Research Huxly Global #sensorybranding #scottishwhisky
Discover the blueprint to an antifragile brand in our new REPORT 👉 https://hubs.la/Q02Xk7xX0. The Discovery Era brings fresh opportunities for brands ready to innovate and adapt. This report offers an inside look into evolving consumer expectations, ranking global and regional leaders who excel at creating meaningful experiences. Download now to guide your brand’s journey!
MMR Research reposted this
Closing out the year with #TMRE (The Market Research Event) this week in Orlando!! It’s my first time attending, and I couldn’t be more excited! ✨ So many great sessions on the agenda, but a few I’m especially looking forward to: 1️⃣ A Century of Curiosity: Procter & Gamble’s Kirti Singh on the evolution and future of insights. 2️⃣ Leadership, Impact & the Art of Storytelling: Stefania Gvillo from Domino's on the power of storytelling in driving insights. 3️⃣ The Science of Decision Making: Katy Milkman diving into how we guide behaviors effectively. It’s the perfect way to wrap up the year, and I’m excited to leave inspired with fresh ideas for 2025! 🎉 If you’re attending, let’s connect! Check out the full agenda below 👇 and let me know what you’re excited about! #TMRE2024 #Insights #MRX MMR Research Product Hub
"It’s a thing!". Your Impact Makers hosts uncover the essence of the Discovery Era in CPG - an age where adventurous consumers are stepping away from the familiar and embracing the new. From flavor-shifting gum to TikTok-driven trends, this episode is packed with insights on why brands must innovate to keep up. 🎧 Listen to the full discussion here: https://hubs.la/Q02ZYbhq0
Who said snacking is only for the daytime? 🌙. Nighttime Newbies are designed to support late-night cravings without compromising wellness. From sleep-friendly ingredients to light evening bites, these snacks are changing the way we eat after dark. Explore this trend and many more in our Growth Spaces Quarterly Edition Two, The Snack Disruptors eBook: https://hubs.la/Q02YkdQ10
Snack brands are now TikTok stars! 🌟. Social Sensations are brands born on social media, inspiring everything from viral challenges to new cravings. Find out which brands are leading the digital charge and captivating a new generation of snackers in our Second Edition of Growth Spaces Quarterly eBook: https://hubs.la/Q02Yk3qh0
At MMR, our people are our driving force. From research to learning and development, our team is made up of diverse experts who infuse each project with global insights and fresh perspectives. We’re proud of what makes us unique and are united by a shared commitment to excellence. Join us on this journey - become part of something exceptional: s.robinson@mmr-research.com Simone Marcus