OLIVER Agency

Wrapping-up a big week of Super Bowl commentary with Amina Folarin, who spoke to The Drum about the spots’ declining diversity; while some gains have been made, overall representation has dropped 41% since 2023. "As leaders, we have a responsibility to maintain momentum, regardless of the political climate."   It’s a reminder that progress isn't always linear. Read more here: https://lnkd.in/eUwCw4fX   #SuperBowl #Advertising #Diversity #Inclusion #Leadership #Marketing

Congratulations to our UK Group CEO, Amina Folarin, on making it onto Campaign UK’s prestigious A-List for the second year running. Under Amina's leadership, OLIVER has continued to pioneer the in-house agency model, helping brands transform their marketing operations through embedded teams and innovative solutions, all powered by our proprietary GenAI technology. It's great to see Jermaine B., Group Creative Lead at OLIVER, also make the list as founder of BLACQ Space. Read their full A List Profiles here: Amina: https://lnkd.in/ewWtX6Z9 Jermaine: https://lnkd.in/eXRB72Cs #Campaign #AList #Marketing #Leadership

What did you think of Kendrick Lamar's Super Bowl performance? Spend a minute with Kristi, our CEO of North America, who shares her thoughts💡

Ad spots at the 59th Super Bowl... 🏈 🏈 🏈  The verdict? It's game over for marketing without generative AI says David Jones, CEO of our parent company The Brandtech Group. Speaking to CNBC and the Sports Business Journal, Jones said: "Creators are leading the way showcasing daily the most stunning generative AI content - and yet it looks like the ad agencies didn’t get that memo." Read the article 👉 https://lnkd.in/e6EGK2DA See the interview 👉 https://lnkd.in/e8jqzjUS

🏆🏆🏆🏆 Thank you Campaign UK for shortlisting OLIVER and our incredible clients for FOUR Agency of the Year awards 🙏 Why this matters now more than ever? 2024 is the year we helped clients capitalize on the disruption of generative AI, and take advantage of bespoke The Brandtech Group solutions to make them even more successful. These accolades illustrate our commitment to accelerating the evolution of brands; by combining brilliant human creativity, a pioneering in-house model and cutting-edge AI technology to create work that drives growth and earns fame. We’re honored to be nominated in the following categories: ⭐️ Social Media Agency, U-Studio ⭐️ Customer Engagement Agency, OLIVER ⭐️ In-House Agency, U-Studio ⭐️ Business Development Person, Fiona Davison-Dennis Good luck to all shortlisted candidates. We’ll be going for Gold on the 27th of March! 🥇 View the full list here >>> https://lnkd.in/dmk3q26n

Launch day! 🚀🚀🚀 Welcome to the newsletter that gathers trends and topics from leading brands and in-housing experts globally. Join for AI and marketing innovation insights from OLIVER and The Brandtech Group. Leave with more edge and decision-power for your 9AM meeting. Don't forget to subscribe!

Want to cut content costs by 50% in 2025? Here's how... 🎯 In case you missed it David Jones founder and CEO of our parent company The Brandtech Group, shared his expert opinion in The Times on why 2025 is the year of GenAI at scale... then invest the money saved in advertising that puts you ahead of the competition. 🚀 🧠 The big takeaway? Smart companies will be hyper-focused on cutting their content costs by 50% this year. 💰 Even smarter companies will use AI to power their entire marketing ecosystem, making it all-together faster, better and cheaper. ⚡ When AI is coupled with a brand's own in-house agency, however, the mix is potent; giving brands the control, transparency and data safety that they seek most today. Read more about AI's marketing and advertising transformation here: https://lnkd.in/eYntBEgm

If you're at The IAB Annual Leadership Meeting in Palm Springs, California, don't miss Tyra Jones-Hurst tomorrow at 9:55 AM PST! She will be taking to the stage as part of a panel of experts discussing ethical data usage and responsible marketing in the age of AI. Together they will explore how the integration of sustainability and data ethics can shape the future of media, address the challenges of data bias, and the importance of ethical frameworks in driving decision-making, ensuring that media practices are not only effective but also fair and inclusive. Have your notepads and pens ready! You won't want to miss this one 📝 #IABALM

A fantastic end to the week: Our CEO Amina Folarin has been shortlisted not once, but twice in Campaign UK's Inspiring Women Awards, for both CEO and Visionary Business Leader of the Year.   Responding to the news, Amina said, "Congratulations to all those who were nominated, including our colleagues in the group, Rebecca Sykes and Amy Arnell, who are shortlisted in the Transforming Technology and Rising Star categories respectively."   Roll on March 12th...!

Welcome back, Chris Woodward! "In a time where brands are looking to get more for less from their agencies, we are seeing significant demand for our services and the efficiencies that come with the OLIVER model. Chris will help us meet that demand as we seek to sign up and onboard major brands in 2025, enabling them to deliver better and faster marketing through OLIVER's bespoke GenAI technology.” - Amina Folarin, CEO, OLIVER UK Group. Read more about Chris' return to OLIVER here: https://lnkd.in/egQQEu-E