Sequence

Sequence

Software Development

Automate billing for every custom contract

About us

All-in-one CPQ, billing, metering and revenue recognition Backed by a16z and Salesforce Ventures, Sequence is reinventing the accounts receivable category, building a flexible toolkit to help B2B finance teams to scale their revenue collection infrastructure.

Industry
Software Development
Company size
11-50 employees
Headquarters
London
Type
Privately Held
Founded
2021

Products

Locations

Employees at Sequence

Updates

  • 🚀 Launch Day: Introducing Sequence CPQ 🚀 Today we’re announcing Sequence CPQ, our new quoting and order form builder designed specifically for Fintech, AI, and B2B SaaS startups. Whether you're selling custom deals with usage tiers, minimum commitments, or ramped pricing, Sequence CPQ has got you covered. 👉 Our new quote builder is a smart and easy way for commercial teams to build great-looking sales proposals and automate downstream finance workflows. 👉 Leverage templates, make custom pricing adjustments and publish your quote in minutes - all synced with your CRM. 👉 Native e-signature integrations unlock frictionless signing for your customers. Once agreed, you can automate downstream billing, invoicing and revenue collection in one click. Take a look at our demo below and reach out to our team to book a product tour.

  • 2024 is coming to a close, but we're still shipping 💫 We've made some improvements to the customer portal – your customers can now view and download any issued credit notes directly from their Sequence customer portal.

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  • 🤝 New Partnership Announcement | Arch We’re delighted to share that Arch, a Series A company automating how leading investors track, manage, and understand their private markets investments, has chosen Sequence to automate their end-to-end accounts receivable workflow. It became clear that Arch's manual revenue collection process wouldn't scale with their fast-growing customer base, with their main Revenue Operations lieutenant, Billy Motherway, spending weeks of his year manually setting up, reconciling, and sending bills. To solve this, Arch evaluated the market, concluding that Sequence was best suited to automate their quote-to-cash workflow. Arch will now be benefitting from our: 💪 Flexible billing engine purpose-built to generate accurate invoices for Arch’s bespoke contracts 🏃 CPQ module to create custom quotes with dynamic pricing in minutes and automate the sales to finance handover, eliminating invoicing errors 📒 Revenue recognition module to track recurring revenue in real time and streamline their month-end process with automated journal reports. We look forward to working with Billy Motherway, Ryan Eisenman, Jason Trigg and the entire team at Arch.

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  • What is outcome-based pricing? Charging customers only when your product delivers successful outcomes sounds great in theory, but comes with a few challenges. Learn how to navigate outcome definition, attribution, and pricing decisions with our practical checklist – link in comments 👇

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  • Use Sequence Zapier templates to automate workflows and keep your team in the loop by leveraging webhooks to trigger Zaps 🔄 Whether you want to notify your team in Slack when a customer signs a quote or a customer is due for renewal, our new templates will help you get started. Learn more in our docs (link in comments) 👇

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  • New in Sequence 💫 Need to adjust a customer's invoice or refund a portion of their bill? When issuing a credit note, you can now top up a customer's credit balance 🏦 Any credit is automatically applied to future invoices 🔄

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  • New on the changelog 💫 Built for companies with a hybrid go-to-market motion, you can now configure auto-charging with Stripe at a per-customer level. Auto-charge self-serve customers during sign-up while allowing sales-led customers to pay invoices with Stripe at their discretion.

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Funding

Sequence 1 total round

Last Round

Seed

US$ 22.7M

See more info on crunchbase