In a special episode of the Effectiveness Files, IPA Director of Effectiveness Laurence Green sits down with the authors of three of this year's IPA Effectiveness Award-winning papers. First, we hear from Joe Smith, Strategy Partner at AMV BBDO about their Gold and President's Prize-winning Guinness case; then an exploration into AFFINITY Group's unique Concierge Car Wash Silver-winning paper with Senior Strategist Caspar Yuill; and finally a deep-dive into the Grand Prix-winning case study with Roisin Mulroney, Planning Director at adam&eveDDB and Mark Hodge, Vice President of Marketing at McCain Foods. Listen and subscribe: https://lnkd.in/e6cCVzEP
