Worldpanel by Kantar

📢 NEW REPORT OUT! Our latest #WhoCaresWhoDoes Health report reveals significant challenges and exciting opportunities for brands in the consumer health sector. While many aspire to improve their wellbeing, barriers like affordability, convenience, transparency, and emotional needs often prevent them from taking action. How can brands make a difference? • By bridging the say-do gap: help consumers achieve their health goals. • Being meaningfully different: Stand out as leaders in health and wellbeing. • Connecting emotionally: Address both functional and emotional needs at key moments in shoppers' lives. Access our new report #DecodingWellness to find out how brands can navigate these challenges and capitalise on opportunities. https://lnkd.in/dyT3k43B Reach out to Lionel Germain for further insights, and don't miss the webinar: https://lnkd.in/d2yhgiKU #WCWDHealth #PanelVoice #ConsumerBehaviour

In 2023, Worldpanel by Kantar’s #EntertainmentOnDemand highlighted YouTube’s strong influence on music discovery, which remained consistently high across all demographics.     This trend has translated into strong growth in 2024 for YouTube Music and YouTube Music Premium, solidifying their position as leaders in the evolving music streaming market. In fact, YouTube Music was the most adopted music service in Q2 2024.     However, Spotify also maintained its momentum, achieving a 2%-point increase in penetration year-on-year amongst all music streamers.    Read more about the streaming landscape and its growing diversity and connect with Craig Armer for more insights.    https://lnkd.in/dbUDuDW6 

What exactly drives #nudgeables to switch brands? These consumers are reshaping brand loyalty and purchasing behaviour. About 62% of nudgeables are inclined to try something new, or less familiar when #coupons are available. Value drives their decisions. Coupons, discounts, and special offers entice them to explore your brand. With flexible preferences and a willingness to join loyalty programs, they're open to new experiences—even if it means switching brands. To tap into this potential, reach out to Natalie Babbage and discover how your brand can effectively engage this dynamic group. Click below to access our full report: https://lnkd.in/drwytdAT #ConsumerBehaviour #FMCG #nudgeables

🌟 Thrilled to see Worldpanel by Kantar featured in Fiona Briggs' piece for #RetailTimes. Our latest #WhoCaresWhoDoes Health report highlights the universal barriers to healthier living, uncovering the disconnect between intentions and actions.   The #DecodingWellness research offers fresh perspectives on why people struggle to meet health goals and how brands can address these global wellness challenges. Explore the full report to discover actionable insights that can drive impactful strategies for a healthier future. For more, connect with our expert Natalie Babbage.   👉 Read the report: https://lnkd.in/d7T_j8SV 👉 Read the article: here:https://lnkd.in/dKwpMxrw   #WCWDHealth #PanelVoice #ConsumerBehaviour

#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇    🍴Taste of tomorrow: Gen Z's plans for the future of food  https://lnkd.in/dw4U2-Hj    🍬Halloween treats and Christmas staples boost grocer’s top sales month in Ireland  https://lnkd.in/dkaQHZJT    🎶Music, podcasts and audiobooks drive yearly streaming growth  https://lnkd.in/dbUDuDW6    🧩Decoding trends and drivers in Thailand’s evolving food market   https://lnkd.in/dG3T-ZhN    💄Beauty Pulse: Texture and format trends in Thailand  https://lnkd.in/djmvYf_T    🛁Colombia is Latam’s second most innovative country in Personal and Home Care (Spanish)  https://lnkd.in/dCgA6KrN    📈The resilience of Bolivian consumers in times of rising prices (Spanish)  https://lnkd.in/dHhKvXA3    🥛Peruvian households have reduced their milk consumption over the past five years (Spanish)  https://lnkd.in/dav6_BcU     ❓ Did you miss last week's summary? Check it out here  https://lnkd.in/dZZ38SxX       

Meet Rachel Cacioppo, Strategic Insight Director at Kantar’s Worldpanel, who has built strong and ongoing relationships with top global FMCG brands and beyond. #expertfuelledinsight #worldpaneldecoded #panelexperts

🚨 The 2025 FMCG Outlook Indonesia is coming to you! 🚨 🔎 Get ready to navigate the future with Kantar Worldpanel Indonesia in an exclusive 7-part webinar series starting 11 December. 💡 What’s in store? 👉🏻 Evolving priorities and choices of FMCG shoppers. 👉🏻 Coping strategies across socio-economic classes amid economic pressures. 👉🏻 Emerging channel choices, including modern & digital formats. 👉🏻 Insights to tackle growth drivers like inflation & GDP trends. 👉🏻 Zooming into key sectors: Personal Care, Home Care, Food, Baby, Beauty, and On-the-Go. 🎯 Don’t miss the chance to uncover actionable insights and prepare for 2025. 💡 Reserve your spot now: https://lnkd.in/g3K3qByh 💬 Want to dive deeper? Schedule a pre-discussion today: https://lnkd.in/gAQYXrhQ #FMCGOutlook2025 #ShopperInsights #WebinarSeries

Across the globe, #nudgeables share common traits, with younger, affluent individuals standing out as prime targets. These consumers, especially those under 28 in the #UK, show a strong willingness to try new brands, unlike their over-65 counterparts. But age alone doesn’t define nudgeability. Certain life stages can trigger surprising shifts in brand preferences, impacting loyalty in unexpected ways. Find out what drives these shifts and earn the nudgeables’ loyalty as consumers. Access our #report and check our #webinar: 📖 https://lnkd.in/d7uC3sJj 💻 https://lnkd.in/dv-9uqJf #ConsumerBehaviour #FMCG #nudgeables

Our expert Gwladys HALL took the stage at the Meta conference in Madrid to share Worldpanel by Kantar's groundbreaking meta-analysis with hot-off-the-press data. This new study spans 143 media campaigns, 7.5 years of data, 85 #CPG brands, and three key markets—offering invaluable insights into ROI for CPG.   Curious to dive deeper into the results? Read our previous year’s complete study on digital advertising’s role in building brand penetration: https://lnkd.in/d-p_zWeG and connect with Gwladys HALL to explore the fascinating world of ROI and #MarketingEffectiveness in #FMCG.

Apple joins the #AI race with Apple Intelligence, marking a significant entry into the artificial intelligence landscape. On the other hand, Google is racing ahead with its Pixel 9 Series, heavily integrating AI in its launch and even at the US sponsorship of the 2024 Paris Olympic Games. This focus on AI resonates with consumers, with 12% of Google’s #Pixel buyers citing it as a key factor in their choice. However, manufacturers face two critical challenges in adopting AI: firstly, convincing consumers of its necessity, and secondly, educating them about what AI truly is and its role in their devices. Get ahead of the evolving AI landscape by reading our latest #SmartphoneOSShares and reach out to Jack Hamlin for more insights. https://lnkd.in/d_X98T6Y