Yonder Media

Back for a second year, Merchant Gourmet have relaunched their ‘Proud Cheaters’ campaign to help the nation get through January, by making eating simple and delicious. Merchant Gourmet are all about shortcuts that help you cook smarter, not harder. Our London campaign reaches commuters looking for inspiration for uncomplicated meals that have the bonus of being healthy, blending OOH and Display to reach them in their moment of need. The campaign, created by Insiders, shows that good food doesn’t have to complicated or dull.

Are you taking on the Dry January® challenge for Alcohol Change UK? Our latest work for Alcohol Change UK for their humorous ‘BOSS IT’ campaign which highlights the benefits of an alcohol-free month and beyond. Our media planning and strategy ensures the message reaches key audiences effectively on social media, radio, search and OOH, maximising the impact of the campaign across the various channels. The campaign was developed by 23red. If you are taking on the Dry January® challenge, then download the Try Dry® app to help embrace a month without alcohol. Our founder Ed Cox: “We’re proud to be involved in this campaign to encourage the nation to set themselves up for a successful Dry January challenge, with a full funnel media approach and an attention-grabbing hook to drive downloads.” Read more in LBBonline - Little Black Book 👉 https://lnkd.in/eVAhAR93

Thanks MediaCat Magazine and Yonder Media for giving my thoughts an outlet! Please let me know your thoughts!

What a lovely way to end the year! 🤩 We're delighted to be appointed as The Children's Society media partner 👏   We’re excited to support the charity on their fundraising campaign to transform children’s welling by 2030, working alongside their other agency partners, MullenLowe UK (creative) and Smarts (PR). Our Founder and MD, Ed Cox: “This is one of those inspiring briefs that everyone wants to work on – a chance to use our comms skills for good and help The Children’s Society make real change happen. We’re delighted to be part of the team and can’t wait to get started.” Read the full article in Campaign UK 👉https://lnkd.in/eeTR-RRy Charlotte Rawlings Creativebrief

Our Founder Ed Cox sharing his view on how TFL ‘dropped the ball’ by allowing ads lobbying for new laws on assisted dying in tube stations via MediaCat Magazine Read the full piece here 👉 https://lnkd.in/eXtDmGJS Thanks Svilena Keane

"Gen X risks ending up as the ‘forgotten’ generation." Our Founder Ed Cox in MediaCat Magazine on why Gen X are more influential than we may think and how brands should grasp the opportunity to forge a bond with this generation. Read the full piece here 👉 https://lnkd.in/e6ET9_Ak

Our first international work for Hardys (Accolade Wines) spotted in the Netherlands 👀🍷 We brought the brand creative platform (developed by our sister agency Above+Beyond) to the Netherlands, booking some of the biggest premium large outdoor sites in Rotterdam city centre and leveraging programmatic 6-sheets, to re-establish the wine brand's premium image and strengthen brand salience and trust.

Have you seen Hardys spreading The Joy of Certainty across your TV screen? 📺 Hardys (Accolade Wines) is reaching a broader audience with a major ITV partnership in drama programming. We brokered the partnership with ITV, bringing Hardys to prime-time viewers and reaching a wider audience. The spots went live in October and running until the end of November, with Hardys providing the certainty viewers crave during complex and gripping storylines – making Hardys the perfect wine for any evening in front of the TV! 🍷 “Our ITV drama programming partnership seamlessly connects drama-filled TV moments with the enjoyment of Hardys wine, elevating both the viewing and drinking experience for customers.” Tom Smith, Accolade Wines Hardys new brand platform ‘The Joy of Certainty’ was launched last year, developed by our sister agency Above+Beyond. Read via Campaign UK: https://lnkd.in/ePyQvXs9?

Well done to all the winners at the Effie UK Awards last night, celebrating the most effective marketing campaigns in the UK. Our campaign ‘Change The Ending’ for Alzheimer's Research UK was selected as a finalist in the ‘Best Media Idea’ category - a huge achievement we're extremely proud of 😊 https://lnkd.in/enRuuHS3

It’s been a mega busy 2024 at Yonder Media, filled with exciting new biz wins, award-winning client work and lots of brilliant media thinking! And we’ve managed to find time to have some fun in between it all! 👩🏻💻🚀 As we head into 2025, we’re looking for another superstar Planning Manager to join the team - if this sounds like you (or someone you know 👀) then take a look at the below or give me a shout, I’d love to hear from you! https://lnkd.in/e4uux38u