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There’s something fun about watching the lengths to which brands go to outcompete each other on the best Black Friday deals. Some cut prices on certain lines by huge margins, while others offer perks like free upgrades to products, free shipping or deals on bundles. The site-wide discount — where every single product is on sale at a flat rate — is a rarer thing still, but we have good news: one of the best homeware stores out there, The White Company, has just announced that it is doing exactly that for its Black Friday sale, and knocking off a full 20 per cent on everything on the site.
In case you’ve been living under a linen-free rock for the last few decades (sad!), The White Company is one of the UK’s most luxe homeware, interiors and bedding brands, selling tastefully chic products that range from the best throws to clothing and scented candles. Most of these are white or at least an understated grey or beige, but all are impressively soft and comfortable. And all of it, too, will be whittled down by a fifth if you use the code WHITE20 at checkout this weekend.
The only danger with a site-wide sale like this is that it can be difficult to quite know where to start. But have no fear! The GQ Recommends team is here to help. We’ve listed our favourite products below to help get you going including the best gifting deals, the best fragrance deals and the best bedding deals. Or, if you feel brave, you can dive in yourself with both feet, and have a browse at thewhitecompany.com. Happy shopping.
The best White Company gifting deals
A gift from The White Company’s extensive roll-call of options will never go down badly; after all, who can resist the hyper-soft feel of cashmere socks or an organic cotton robe? (You get bonus points for these gifts as the winter months approach, too; a dressing gown is that much better to unwrap on Christmas Day than it is in the summer or spring). And the great thing about gifts? You can buy another one for yourself if you fancy. Nobody will ever know…
The best White Company home fragrance deals
Wake up and smell the Seychelles. Literally, thanks to The White Company’s Seychelles signature scent, which plays on notes of bergamot, amber and vanilla to chanel – the logic goes – the scent that might be carried on a warm Indian Ocean breeze. Soothing, calming and aromatic, the candle is poured and hand-finished in the UK. And if that doesn’t appeal, there are both winter candles and a scented oil with a fir tree scent, either of which will subtly drive home the fact that it’s the festive end of the year as much as they will help you through the drearier days of January.
The best White Company bedding deals
And so, we finally arrive at the bread and butter (bed and butter?) of The White Company: its stunning array of bed sheets, throws, blankets, towels and other soft furnishings which will take your home’s textile game to the next level. It's got super-soft towels into which you can bury your face after a warm bath, crisp cotton Savoy sheets to slip into at night, and even plump pillows stuffed with Canadian goose down on which you can rest your head after a long day.
When is Black Friday in 2024?
This year, Black Friday falls on Friday 29 November; traditionally it is the day following Thanksgiving in the USA. Sales continue through to include Cyber Monday, on the Monday following the Black Friday weekend; this year, Cyber Monday falls on 2 December.
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