Black Friday Mattress Sales Artwork

The best Black Friday mattress deals dreams are literally made of

Our editor's picks of the best Black Friday mattress deals actually worth shopping for, with upwards of 50% off

All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.

What is Black Friday?

Stemming from the US originally, Black Friday is now one of the biggest events in the shopping calendar. It takes place every year on the Friday after Thanksgiving, which sort of makes it a Boxing Day sale equivalent — though arguably bigger these days. A huge range of brands take part in offering the best Black Friday deals, so it’s essentially the best time of the year to find a bargain. It's also a great chance to shop for more expensive items like mattresses that would usually be a bit of an investment.

Why is it called Black Friday?

Black Friday has evolved substantially over the last decade, but the term originally signalled the time of year when retailers would move from running at a loss to being profitable, with much of their yearly revenue made in the run-up to the holiday season in the US. In other words: going from red to black in the profit books. There was also an unwritten agreement between US retailers to allow Thanksgiving to happen before Christmas sales were advertised, which would happen immediately on the Friday morning following Thanksgiving. These days it's more about an opportunity to save a bunch of cash on things you may or may not need.

What were the best Black Friday mattress deals in 2023?

The Black Friday mattress deals were all pretty major in both 2022 and 2023, with all of our favourite brands getting involved. As always, the best deals came from Simba, Emma, and Nectar with 65 per cent off showing on some Emma mattresses, 55 per cent off Simba and 60 per cent off Nectar. The Emma Luxe Cooling mattress had the full 65 per cent off, for example, while the Simba Hybrid Pro had 45 per cent off and Nectar's Premier Hybrid mattress had 60 per cent off.

The savings in 2023 extended beyond just mattresses as well, with most of the bedding brands also announcing major offers on their pillows, bedding sets, duvets and mattress toppers. When Black Friday arrives this year, it's worth keeping an eye out for bundles too, with some brands giving you the chance to get a bed frame and a mattress at a reduced price.

What to consider when buying a mattress on Black Friday and why you can trust us

As much as we love a good deal, you need to make sure that you’re getting your money’s worth for any purchase you might make during Black Friday and beyond. We have a best mattress guide featuring mattresses we’ve personally tested, so you can rest easy knowing you've picked a great one if you see it in that guide.

All of GQ’s interiors content is overseen by Daphne Bugler. A winner of the PPA’s 30 Under 30 Award for her work on the GQ Recommends team, Daphne is one of GQ’s Senior Commerce Writers and has worked at GQ since 2019. Daphne knows the GQ reader inside out and spends her time tracking down the best pieces she knows they’ll love. Her three years working directly in interiors also means she knows the very best brands to shop from and has the inside scoop on what trends are actually worth your time. Read her guides on the best online furniture stores, best furniture sales and best mattresses for all of your home inspo.

We’ve outlined our entire mattress testing process here, but it’s pretty much as simple as sleeping on it for a good period of time (at least a month) and then weighing up how the mattress performed with everything that the brand’s claimed it to be, as well as all of the criteria that we believe to be significant in the crowning of a good mattress.

Should you buy a mattress on Black Friday?

Black Friday is typically the best time to buy a mattress, as the event features some of the most competitive sales and discounts in the retail calendar. Significant discounts and promotions offered by retailers see dozens of brands take part in the best Black Friday mattress sales, providing consumers with the opportunity to save on high-quality products. As a result, the competition between retailers during the Black Friday period – which isn't always restricted to a day, but often something more akin to a “season” of shopping – often results in better deals than at other, less busy times of the year. So if you’re in the market for a new mattress, Black Friday is a very strategic time to make your purchase. Smart!

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