The best subscription boxes make for an ingenious gift, whether you’re shopping for birthdays, anniversaries, other special occasions or just want to treat yourself.
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If gifting was a corporation, the best subscription gifts would be CFO. Why? Because wiring your giftee a subscription box is a very financially sensible decision. In your search for the best gifts for her and best gifts for mums this Christmas, few things could be smarter. You receive excellent value for money, they receive the opportunity to relive the gift you bought them over and over.
A stellar last-minute pick, the top subscription services and boxes offer repetition of their joy, giving a monthly or quarterly encore to the beautiful flowers, premium drinks, gourmet food or artisanal coffee that they love so much. In my book, these categories work the absolute best, but for the right giftee, crafts, makeup or even socks can tick the box. I've covered off all of those eventualities in the list of the best subscription gifts that I've come across below.
In the most Its A Tough Job But Somebody Has To Do It sense of all time, our writers spend a lot of time actually sampling the products that we recommend to you. While (to our chagrin) it’s not possible to have tried every single cheese, margarita and brownie on this extensive list, gift guide expert Jessie Atkinson has test-driven most of the brands and services here. As guardian of this and 25+ other gift guides, she is a present enthusiast always on the lookout for goodies that are worth your money. She’s currently knee deep in Aaron Sorkin’s screenwriting MasterClass, has a swiftly dwindling stock of Nio Cocktails’ cosmopolitans in her fridge and visits the Odeon once a fortnight with her Limitless subscription.
Which subscription boxes are actually worth it?Shop GQ’s edit of the best subscription boxes in 2024…
Best overall subscription gifts
Whether it's food, drink, beauty or something else altogether, all our picks of the best subscription gifts share a key component: they're all things that most people will actually love and/or use. I can hear you yelling “duh!” from here, but be honest: how many of you have scrabbled around, last-minute, for Any Old Gift only to end up spending money on something just because it's there? Better to choose something you know they'll love and double down on it: Cheese? Make it a kilogram of hard, soft and blue. Beer? Slam them over a case every month. Self-improvement? Unlock the fantasy university that is Masterclass.
Comes once a month with seasoning and recipes included so that you can make an authentic curry for four without being left over with a tonne of extraneous spices.
Brownies for vegans have never tasted so much like the “real” thing. After trying a box, myself and the GQ team can attest to the gooey decadence of Cake or Death.
One of my favourite picks of the best hampers for the foodie in your life, Cheesegeek also allows for an ongoing subscription, which delivers seasonal dairy to your door every month. My mum and I have tried the goods and let me tell you: every delivery is going to be gold.
Pros & Cons
Pros
Freshly packaged, expert-selected cheese
Deselect blue cheese, goats cheese or non-veggie cheeses if needed
Modern life is good, actually. The final thing to have convinced me is Beavertown’s “Skullscription”, a money-saving service that delivers your favourite beers at your convenience.
Pros & Cons
Pros
A more affordable way to repurchase Beavertown's beers
Yes, we're biased, but Condé Nast mag Glamour's entry into the beauty box arena is the very best, offering seven of the newest beauty products every quarter for an absolutely blinding price.
Unless the person you’re buying for has an ongoing vendetta against flowers, this is a gift that really can’t go wrong. I've relied on them many a time before and always ended up with happy grandparents.
How about the ability to buy into the best grooming grails, as chosen by us, British GQ? Now it's a possibility with our grooming box (which includes a digital mag subscription, FYI). It's worth £450, costs just £75 and includes the coveted Humanrace gel cleanser and face cream.
Whoever thought of MasterClass and had the wherewithal to put it together deserves some kind of Nobel Prize. This vast database brings together experts in every conceivable field to teach you something new and in-depth.
Pros & Cons
Pros
Hundreds of genuinely helpful lessons from dozens of legends in their fields
Easy-to-use interface
Cons
Will take commitment on their part to get the most use out of it
Best food & drink subscription gifts
Aside from newspapers, food and drink subscriptions are the oldest in their genre (milk and bread delivery, anyone?). A quarter of the way into the 21st century, and that's still the case. Behold all of your options: coffee, cheese, tea and chocolate, of course, but oh(!) so(!) much more besides. You could also sign them up for: cream tea, olive oil, steak or Japanese snacks, to name just a few.
The UK may prefer PG Tips, Typhoo and Yorkshire Tea but if you want to buy your giftee something with additional oomph then I love a bit of Whittard of Chelsea.
Pros & Cons
Pros
Choose your favourite coffee, tea and hot chocolate on repeat
The cheese club for those who won’t settle for anything less than luxurious, Paxton and Whitfield offers dairy subscriptions promising monthly tidings of unusual, hard-to-find and brand new cheeses, a box of biscuits and accompanying tasting notes.
An afternoon tea hamper is one of my top picks of the best hampers, full stop. But what if that gifting sleight of hand could be repeated? So it is with Huffkins’ cream tea subscription.
Pros & Cons
Pros
Generous amount of scones, jam and cream delivered once per month
If you use an Original Nespresso machine, this is a coffee subscription I'd recommend gifting to yourself (I have!). It'll deliver you 30 pods each month in a blend of your choice (house, black or decaf), all of which are compostable, vegan and organic.
You’ve heard of coffee subscriptions, electrolyte subscriptions and even kombucha subscriptions, but if your giftee is more a tea drinker then you can of course buy them a subscription for that, too. This one includes a personalised mug on first delivery.
Pros & Cons
Pros
Comes with a personalised mug on the first delivery
Dressing oils good enough to enjoy raw, the fruits of this gift come directly from a specific Italian olive tree, of which your giftee will receive a photo before they enjoy its produce (both plain and flavoured) every quarter.
Brits and gourmands alike know that one biscuit is never enough biscuits, and one tin will always run out too quickly. That’s where Biscuiteers’ repeating subscription comes in.
A meat-eating household is often a household that subscribes to a regular steak night, and for such occasions, we recommend a literal steak subscription to keep them flush with fleisch.
Ever since the demise of Woolworths, pick ‘n’ mix has been sadly lacking in our lives, but now we needn’t rely on overpriced cinema fodder to get our fix.
Bokksu is ideal for those who love discovering new cultures, and a no-brainer for Japanophiles. Packed monthly with 20 or more snacks and teas, this brand works with small family-run businesses in Japan.
Pros & Cons
Pros
Unique and exciting gift
Supports independent family businesses in Japan
Cons
They're not going to like everything!
Best subscription gifts for him
The combined powers that be (Google, the court of public opinion) dictate that these sort of things should be split into ‘his’ and ‘hers’, and so it is that the options you'll find here are a little cliché. Obviously you should use the guide as you see fit, for any gender you're buying for. Besides, almost half of Scotch Malt Whisky Society's membership is female, and I know far more women who like a hot sauce with their Nandos than men…
GQ readers and writers worldwide agree on many things, and one of them is this: CDLP makes the best boxers in the world. Get a repeat delivery for him so he can replenish his underwear drawer at 15 per cent less per pair — and with free delivery.
Have you ever noticed that all of your products seem to run out at once? As annoying as that can be, it needn’t mean an emergency trip to Selfridges now Kiehl’s offers a refill service on some of its core products.
More a gym membership than a subscription (only funner), Scotch Malt Whisky Society's £100 gift includes access to its London and Edinburgh clubs, first dibs on exclusive bottlings plus a bottle of amber to get them started.
Enter into spice heaven with Sauce Shop’s customisable gift boxes, to which you can add everything from cherry bourbon BBQ sauce to honey sriracha drizzle to habanero pepper sauce to garlic mayo and smokey ketchup.
We all know someone with a woefully empty sock drawer (or a selection so holey it's unholy). For this person, you could come over all A-List and wire transfer them a smart new pair from the London Sock Company every month. Very civilised.
No – it’s not a tiny moustachioed man delivered to your door to cut your hair, as much as we’d love that. Instead, The Personal Barber will set you up with a small, curated set of shaving products from dedicated brands, turning a daily chore into a morning ritual.
Sign your loved one up to the $399 Platinum tier and they could receive a watch worth as much as $1,500 – every month! What’s more, members are entered into a weekly Rolex or Tag Heuer prize draw.
Know someone who loves a good spy novel? Bookishly has curated the perfect subscription box, complete with a vintage James Bond novel and a luxury bag of ground-roasted coffee.
Pros & Cons
Pros
A unique, exciting gift
Cons
Obviously make sure they're a Bond fan
Best subscription gifts for her
Flowers and beauty products on repeat might not be the most imaginative of gifts but, in my view, they only have that reputation because they're secretly what people actually want: very few people are going to feel hard done by tulips and/or makeup straight to their door. Here are some of the best, plus a couple of left field additions: jam on toast and craft projects, anyone?
A monthly affair, this sign-up will buy your nearest and dearest six new flavours of conserve every 30 days, with mojito marmalade, Seville oranges and black beer, and date and banana all examples of flavours to expect.
While there are plenty of beauty box subscriptions (of which there is a sampling in this guide), Sephora’s is the only one that allows you or your giftee to choose what goes in it.
Flowers to the door every month…it’s a modern day luxury that we’re blessed to be alive to see. Don’t miss out on one of the greatest inventions of our age: opt for a regular bouquet to arrive at your — our your beau’s — door every four weeks.
One of my go-to sites for our favourite grooming and skincare products, Look Fantastic’s Beauty Box is a great subscription service for any skincare lovers out there and makes an amazing gift.
Having lots of indoor plants is one reasonable millennial trope, and if they too are enamoured with collecting succulent friends, a BloomBox subscription could be right on the money.
Once you've got them a subscription, they'll have access to an entire range of premium, luxury products for a fraction of the price they'd normally be marketed for.
Pros & Cons
Pros
Some of the best cult beauty formulas for a better price
Despite the name, Savage Vines is one of those subscription boxes that screams refinement: after all, what better proof of sage adulthood than an interest in trying new grapes with a wine subscription?
You know what they say: idle hands are the playground of crafts.
Pros & Cons
Pros
A fabulous monthly task for a crafty giftee
Cons
Will require dedication on the part of your giftee to complete projects
Best creative gift subscriptions
The market for subscription gifts has exploded in recent years, and not only into sectors so ludicrous it's hard to imagine anyone buying into them. Most people watch TV via streaming, so picking up their Disney+ or Netflix bill (or both of these and more with Sky Stream) is like a fun version of paying for their gas and electricity. A more experiential version of the same? A Limitless membership to Odeon, which is one of my favourite gifts in any of my guides.
With genealogy now part of Ancestry's searching process, your intrepid family member has got a much better chance of finding the needle in that haystack that is this service's billion plus records.
Buy them this key to the big screen and they’ll be able to see unlimited films at their local Odeon, and get money off their popcorn ‘n’ pop purchase as well. One of the best gifts I've ever personally been given.
Pros & Cons
Pros
An affordable way to visit the cinema
Includes discount on cinema snacks
Cons
Will require dedication to going to the cinema on the part of your giftee
For your friend who'll do anything but go for a run to get their workout minutes in, this is an ingenious subscription that lets the cardholder join any exercise class they fancy, anywhere they fancy.
Every streaming service in one (deep breath): Netflix, Apple TV, Spotify, Now, BBC iPlayer, Channel 4, Paramount, ITVx, FiiT, Hayu, Discovery+, STV Player and, of course, Sky.
Home of The Jungle Book, Treasure Planet and Encanto? Of course. But Disney+ is also the streaming platform you’ll find The Eras Tour (for teens), Grey’s Anatomy (for dad) and even Poor Things (for your film muso mum).
More a membership than a subscription, the National Trust member will receive free entry to over 500 of the gardens, country homes, castles and woodlands in the care of this charity.
Pros & Cons
Pros
Access to hundreds of properties and outdoor spaces
Cons
Pricey for a lifelong membership
What is the most popular subscription service?
If we're talking volume, Netflix, Disney+ and Spotify must surely be the most popular, but if we're talking how popular a subscription service is in how much happiness it brings its recipient then I'd like to take some alternate guesses. Flower delivery services like those offered by Bloom & Wild, Freddie's Flowers and so on are wildly popular for their universal appeal and value for money, while anything that sends chocolate, cheese or alcohol on repeat is bound to be a hit with the person on the receiving end.