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The best gifts for friends to show them how much you appreciate them
All kinds of mates are catered for in our guide for the best gifts for friends this year.
All products are independently selected by our editors. If you buy something, we may earn an affiliate commission.
Once upon a time, the best gifts for friends were a museum shop keyring or a bag of sweets you handed out in class (even though it was your birthday). A little later, and buying for your besties meant getting in a six-pack because you turned 18 first. As adults, it can feel as though the gift idea well has run dry. What do you get as a birthday gift, housewarming present or (worst of all) wedding gift for a mate? As you’ll soon see, there are options, and plenty of them.
The carousel of birthdays, anniversaries, Christmases and, for twenty- and thirty-somethings, weddings, mean that fewer people buy gifts for their friends than they commit to a gift for their mum or dad. But if your BFF deserves something thoughtful at the next big knees up then step right this way for our pick of the best.
What are GQ's best gifts for friends?
- Best overall gift for friends: Chapel Down English sparkling wine, £17.99 at waitrosecellar.com
- Best affordable gift for friends: Fortnum & Mason fudge, £14.95 at fortnumandmason.com
- Best unusual gift for friends: Pasta-shaped candle, £18 at selfridges.com
- Best grooming gift for friends: Kiehl’s Ultra Facial Cream, from £20 at kiehls.co.uk
- Best personalised gift for friends: Custom Map Coasters, from £79 at uncommongoods.com
- Best experience gift for friends: Destroy’d Rage Room Experience, £60 at virginexperiencedays.co.uk
- Best Fancy Gift for Friends: Fortnum & Mason Grosvenor Hamper, £140 at fortnumandmason.com
What are the best gifts for friends?
So it’s your best friend’s birthday and you want to say ‘I love you, man’ without feeling too icky about it. A funny gift might be the route for you: how about a throw cushion that looks like a whoopee cushion or a candle that looks like a piece of pasta? For a thoughtful gift that doesn’t feel too mushy, you could also go practical: no one has ever sniffed at a Kiehl’s moisturiser. Like those rituals of youth, food and drink are still be a central tenet of present-giving, which is why we love a hamper, a bottle of booze or a whole shedload of chocolates for a friend with an inoperable sweet tooth. Keepsakes, while a little more personal, needn’t be as all-out as a friendship bracelet. How about something personalised like a piece of birthstone jewellery or something beautiful like a new set of crystal wine glasses? For more ideas of the best friend gifts out there, right this way…
MORE GIFT GUIDES…
Gifts for women | Gifts for men | Gifts for mums | Gifts for dads | Gifts for girlfriends | Gifts for boyfriends | Best hampers | Gifts for sisters | Gifts for brothers | Gifts for teens | Gifts for kids.
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Shop GQ’s best gifts for friends 2024…
- 1/51
Chapel Down
Sparkling Wine
At this juncture, we can all agree that global warming is Bad with a capital ‘B’, but if we’re looking for silver linings then this is one of them: Southern England has gotten warm enough to produce its own sparkling wine. One of the best? Chapel Down, a quaff to rival the best of them in the Champagne region.
- 2/51
Horace Hand Balm Duo
Simple and naturally made, we’ve found all of Horace’s grooming products to be effective, and that extends to its hand balm, which comes in a duo here: one for their work bag and one for their nightstand.
- 3/51
Fortnum & Mason
Fortnum & Mason Fudge
Whoever decided to put butter and sugar together in such demented quantities as can be found in fudge should have won a Nobel Prize. Fortnum & Mason’s batch has been boiled in copper pans… as god intended.
- 4/51
Stone & Mason Blue Heart Tumbler
Personal, quaint and less than the cost of a round at the wine bar, these glasses with delicate floating hearts are one of our top picks for gifts that are £20 and under. Ideal for the friend who loves to collect kitsch and disparate ornaments.
- 5/51
Papier
Recipe Book
Whether they’re a veritable Heston Blumenthal or more prone to the blue soup of Bridget Jones, a keen cook should always have somewhere more formal than a scrap of paper to write down their recipes. Enter Papier and its outrageously satisfying Recipe Journal complete with space for ingredients, portion sizes, hints and other categories for the proud (whether justified or not) chef.
- 6/51
Cotton On
Cowboy Hat Chip 'n' Dip Bowl
Those who chip, dip and margarita together, stay together, but you've got even more of a chance when the centrepiece to your carb-fuelled deep ‘n’ meaningfuls looks like this.
- 7/51
Kiehl's
Ultra Facial Cream
One of our top choices of potion from one of our favourite grooming destinations, Kiehl’s Ultra Facial Cream is fast-absorbing, fragrance-free and lightweight. A moisturiser for every kind of face and a skincare grail you can actually afford.
- 8/51
Casio
Casio A168WG-9EF
Did you know that some of our favourite ever watches aren't even £100? Casio was cool in 1987 and it's cool now, with the gold A168WG-9EF edition a gloriously timeless option that works for any gender and with any outfit (trust us, we've done the research).
- 9/51
Harvey Nichols Signature Wine Trio
It feels almost as though Harvey Nichols has mis-priced this alcohol hamper of wine. For less than £40, your giftee will get three full-size bottles of wine: one white, one red and one rosé. Also ideal for a housewarming.
- 10/51
Pain 100% Hot Sauce
The grown-up equivalent of giving each other a dead arm? A hot sauce that’s almost too much to handle. This one by the appropriately named “Hot Sauces” is called, not so subtly, “Pain 100%” and contains an indecent level of habanero peppers and Capsaicin extract.
- 11/51
Virgin Experience Days
Destroy’d Rage Room Experience
A weekly visit to the local pub certainly counts as an experience and picking up the bill a gift, but if you’d like to explore more of what the world of experience gifts has to offer then a rage room is one of our top picks. There’s something remarkably bonding about taking a baseball bat to an old computer monitor together.
- 12/51
Choc on Choc Cheeseboard Chocolate
Chocolate that looks like other things may sound niche but we’ve found it to be a remarkably popular gift for a relatively low price: more than a block of Cadbury Dairy Milk, of course, but less than a high-end box of truffles. This Choc on Choc favourite imitates a cheese board, with brie, cheddar, blue cheese, grapes and mouse all present and correct.
- 13/51
Uncommon Goods
Custom Map Tumbled Marble Coasters
As we’ve already highlighted, personalised pressies are some of the best things to choose for a particularly special occasion — or a particularly special person. A unique gift in the category comes in the form of these Uncommon Goods tumbled marble coasters, which can be designed with a custom map. The town centre or campus of your shared university town, perhaps?
- 14/51
Pokémon Socks
A sock is a sock is a sock. Unless it’s not. Unless it has Pokémon characters on it, as these three pairs from Asos do. Prime gifting real estate for the friend you’ve had so long you remember trading them a shiny Bulbasaur.
- 15/51
Bellroy
Bellroy Tech Case
A tasteful wash bag-like companion for tech, Nordstrom’s Bellroy case will organise wires, chargers, flash drives and the like so that your friend will never again find themselves rooting around in the bottom of a suitcase for that elusive pair of headphones or USB-C connector.
- 16/51
BloomBox
Plant Subscription
Having lots of indoor plants is one reasonable millennial trope, and if they too are enamoured with collecting succulent friends, a BloomBox subscription could be right on the money. Coming once a month in ceramic pots or whimsical baskets, this gift will make them giddy with excitement every single month.
- 17/51
Blondie's Kitchen
Happy Birthday Cookie
Happy birthday from Blondie's Kitchen, which is serving up gigantic cookies as an alternative to the boring old Victoria sponge cake. Ringed by vanilla icing, peppered with white chocolate chips and finished with hundreds and thousands, all you need do is add candles.
- 18/51
Nio Cocktails
The Whiskey Box
How delicious could a cocktail in a box really be? Take it from us, if you’re buying from Nio Cocktails then the answer is: “very”. This selection from the brand (whose name stands for ‘Needs Ice Only’) compiles its most popular whiskey-based tipples: two old fashioneds, two whiskey sours and two Manhattans.
- 19/51
Jellycat Aubergine Soft Toy
You can tell that the folks at Jellycat have a lot of fun with their inventions, which don’t only include stuffed animals such as rabbits and bears but run the gamut of smiling inanimate objects. You can buy almost any foodstuff in soft plushie form, but this aubergine is our top pick.
- 20/51
Fortnum & Mason
Fortnum & Mason Grosvenor Hamper
The category of hampers can seem overwhelming at first glance, but when you narrow it down to a classic like this Fortnum & Mason Grosvenor basket, you’re set for an ideal friendship gift. The F&M Grosvenor is more than well supplied with two bottles of wine, tea, truffles, biscuits and jams. It’s like the best of Fortnum’s food hall all enclosed in classic monogrammed wicker.
- 21/51
National Trust
100 Great Pub Walks Book
Men, women, children…even dogs love a good pub, and if you're the kind to base your weekend plans around the humble public houses of Britain then this National Trust book is a must for your next group outing. Inside you'll find a century of walks to, from and around pubs located up and down the length of the UK.
- 22/51
Powera Switch Controller
Buying a whole new video console for a friend is a little much (unless you’re in love with them, that is) but for the mate who already has a Switch — and prefers to play it through the telly — a new controller is a reasonable and much appreciated buy.
- 23/51
Weekday
Weekday Zip Hoodie
Their partner may well disagree, but a person can never have too many hooded sweatshirts, and this Weekday classic is a soft, durable option in a style that can be worn for style points, thrown over sportswear for the gym or chosen for a night on the settee. A reasonable price and available in a slew of colours, it’s a top tier choice and an always-appreciated gift.
- 24/51
Nata Concept Store
Pasta-Shaped Candle
It’s a piece of pasta; it’s a candle; it is, ladies and gents, a piece of pasta-shaped candle. A giant wax rigatoni made to be burned as the real carbs get cooked, the novelty candle is a great alternative to the scented type that your friend may already have in spades. Also available in macaroni.
- 25/51
Apple
Apple AirTag
Find Your Friends can only go so far: what about when the friend who loses everything finally misplaces their keys and phone? Step in before disaster strikes and keep them flush in AirTags. Perfect for the one you always lose — and who always loses their gadgets — on nights out.
- 26/51
Hotel Chocolat
Chocolate Dipping Adventure
A hosting centrepiece or an indulgent solo night in: whichever it is, Hotel Chocolat’s molten chocolate spread offers the opportunity to coat everything from gianduja balls to almond biscuits in ramekins of milk, dark, white and caramel liquid chocolate. Dip it, dip it real good.
- 27/51
Stanley
Tumbler
Water bottles — in particular, large, stainless steel water bottles that make a racket when dropped — have never had more cultural cachet. To rule them all: the many-coloured litre-size Stanley tumbler.
- 28/51
MasterClass
Subscription
James Patterson on writing; Bill Clinton on inclusive leadership; Lewis Hamilton on having a winning mindset… Masterclass is bursting with experts in every category you can imagine, and they’re all available to learn from. Is your friend a budding writer, musician, artist, makeup artist, scientist, yogi? Whatever their niche, there’s likely a Masterclass for them to explore.
- 29/51
Beavertown Brewery
Craft Beer Case
Who knew beavers could brew such a good IPA? And not just one kind either, but several, from your pub’s favourite Neck Oil to the tropical zaps of Gamma Ray. In this case of the best, 24 cans from across the brewery’s vibrant roster.
- 30/51
LSW London
Habit Notes
Making and breaking habits is not an easy business, but having a place that keeps you accountable makes it a lot more manageable. That’s where the LSW Habit Notes journal comes in, encouraging daily check-ins without being unreasonable in its prompts. Perfect for the mate who's always insisting they're going to download Duolingo.
- 31/51
Anthropologie
Heart Tall Glass Vase
Buying a bunch of flowers and adding a brand new vase to go along with it is in the top tier as far as great gifts go, especially now flower delivery services are so exceptional. We love this diminutive one in heart-stamped glass. Add a sprig of dried flowers from Lisa Angel for something a little different.
- 32/51
Not On The High Street
Classic Football Kits Team Print
Football fans often have very short memories (many Chelsea fans, for example, suffer collective amnesia for anything that happened on the pitch before 2004; for Manchester City, football was invented around 2011). What better way to help your friend remember the glory days – or indeed their club’s time in the doldrums – with a print comprising the classic strips of yesteryear?
- 33/51
Emma Bridgewater
Personalised Mug
Fondant fancies, Battenbergs and cherry bakewells may no longer be your go-to snacks, but boy do they look pretty painted on a mug Emma Bridgewater style. Add your own line or take the brand’s cue with the cutesy “Fancy a Slice?” (Sadly, no profanity is permitted.)
- 34/51
Bloom & Wild
Flower Subscription
A subscription service is a great gifting option since it keeps on giving well after their birthday ends. A bunch of Bloom & Wild flowers a month is just about the most delightful thing to receive, and since the blooms or plants get packed carefully in boxes, they can easily slot through their letterbox. In other words, this is a low-effort gift with high levels of joy guaranteed; it even works for long-distance friendships.
- 35/51
Waterstones
Knife - Salman Rushdie
It’s only been 18 months since Salman Rushdie was stabbed on stage in New York, but the generation-defining talent has already written a book about it. Available to pre-order now, Knife is destined to be a riveting read.
- 36/51
Calvin Klein
Defy
Not all fragrances are created equal, and nor are all price tags. Calvin Klein's masculine Defy eau de parfum is one of our top picks for fresh wearability — and you can deliver this shot of vetiver and citrus via a very reasonable sum of your English pounds.
- 37/51
ClassPass
Subscription
Even staunch monogamists know the value of variety in everything else life has to offer, and ClassPass has diversity in spades, giving you (or in this case, your mate) the opportunity to visit all sorts of classes and gyms in your local area. Maybe they’ll finally join you at that hot yoga class.
- 38/51
The White Company
The White Company Electronic Diffuser
Diffusers are the best new way to add fragrance to the home and our fave is this White Company edition in a smooth ceramic lovely enough to take pride of place on a side table. An object of self-care and home decor in one.
- 39/51
Biscuiteers
Biscuiteers Gin And Tonic Biscuits
You’ve heard of letterbox flowers. Now get ready for letterbox biscuits, as exemplified by Biscuiteers and its perfectly baked, impeccably iced wares. In this masterful box in particular, your lucky mate will find five lemon-flavoured biscuits masquerading as GnTs with lime.
- 40/51
Lost Souls
Lost Souls Signet Ring
A simple signet ring is a menswear staple as much as a woman’s delicate chain pendant. No need to go crazy about it either: this one from Lost Souls does the job nicely.
- 41/51
Cowboys of Habit
Velour Whoopee Cushion
For those seeking something that nobody else has, look outside the gift box with this Cowboys of Habit velour cushion disguised as an old joke shop classic. A silly gift for a Best Man that their partner won't mind displaying on the settee.
- 42/51
Russell & Atwell
Russell & Atwell Fresh Chocolates
Once you hear of the concept of fresh chocolates, you’ll wonder why you never thought of it before; once you taste Russell & Atwell’s game-changing creations, you’ll be seeking that same high forever. Chocolate has always been more than just a Christmas gift.
- 43/51
Monica Vinader
Diamond Essential Bangle
Something special for a newly-wed mate, this Monica Vinader bangle is one of our favourite demi-fine trinkets. Club together to buy it, add an engraving and you have the perfect gift for a very important occasion.
- 44/51
Malin + Goetz
Malin + Goetz Dark Rum Candle
Malin + Goetz continues its quest to make delectable scents out of things it shouldn’t. Having already made Cannabis one of our favourite — and the brand’s most popular — scents, it’s turning its hand to rum, with notes of plum, leather and bergamot combining in this new triumph in vegetable wax.
- 45/51
Mon Dessert
3-Month Subscription
Since The Great British Bake Off only airs for two months of every year, your dessert-loving friends may well need something to fill the hole. Set them on the path to appearing on the series themselves with Mon Dessert, a subscription service that delivers all the ingredients and instructions needed to construct your very own showstopper. If they ever get a Paul Hollywood handshake it’ll feel like you’ve earned it too.
- 46/51
Suntory
Suntory Haku Vodka
Japanese whisky is having a moment, but it isn’t only Suntory’s single malt that has us (and brand ambassador Keanu Reeves) turning our head. Its vodka, christened Haku, is quite a win too. In this context, a bottle works perfectly as an alternative to the Smirnoff you usually pick up for a housewarming
- 47/51
Ginger Fox
Taskmaster Board Game
Aside from the fact that Taskmaster is objectively one of the best shows ever made, its board game manifestation is also some of the most fun to be had this Christmas. Suitable for three or more players, it’s the perfect antidote for the inevitable post-turkey coma. Pour everyone a few more drinks, crack it open, and let the games begin. Your time starts now…
- 48/51
Missoma
Missoma Chain Bracelet
A sinuous slip of chain link gold, this Missoma chain bracelet represents everything classy about late 20th century dressing. A style that will always charm, this one comes in 18-carat gold plated sterling silver and represents your best shot at choosing a piece of jewellery that’ll please everyone.
- 49/51
Urban Outfitters
Mushroom Scented Candle
Candles are the ideal gift we often rely on: they’re always desirable, and since they’re perishable, there's always a good chance another it's high on their wishlist. This Urban Outfitters number may burn away but it’ll leave your giftee with a cutesy vintage-style mushroom ornament at the end of it all, too. An interior double whammy in one.
- 50/51
Olivia & Pearl
Olivia & Pearl Pearl Earrings
Are their ears pierced? Great: that’s probably the only prerequisite for your mate loving a pair of these Olivia & Peal earrings, which combine the classicism of a perfectly-formed pearl with the eclecticism of an additional decorative back.
- 51/51
Howler Head
Howler Head Banana Whiskey
Brimming with the good stuff, this 40% authentic Kentucky bourbon is enhanced with the tantalising taste of natural banana flavour for a smooth, ever-so-drinkable tipple that’ll get the conversation flowing. The Official Flavoured Whiskey of the UFC (how’s that for a super-specific accolade), it’s best served as a shot — though it’ll make for a superb base for a sweet-kick cocktail. Yes, it’ll have whiskey snobs up in arms, but that’s their loss. Cheers.