How do you use cold calling statistics to improve your sales strategy?

A mentor of mine once said this to me, and 15 years later I still hold onto it. "Some will, some won't, so what, move on!" Tracking is very important, however I see too much analysis paralysis. Do your best to prequalify your prospect and focus on solving a problem, not forcing your service or product into an environment that isn't suitable.

I agree but, I think the biggest challenge is the mental hurdle with rejection. The best approach I have found is to make it about the math. Take a 5% close rate as an example, I have to talk to 20 people to get a yes. Every no puts me closer to the yes, a small shift in mindset changes everything emotionally.

Why do cold calling statistics matter? Firstly, I love to see the data and analyze the best time to call, depending on what software you use to track this, it sets up a nice goal for daily dials amount to chase - yesterday I called X amount - Can I do better today? It also links and informs a lot of your activity being able to drill down to talk time - is that linked to time of day or persona? When does I lose people on the phone, do I talk to fast? Cold calling is a really enjoyable part of sales.

Without stats you are flying in the wind - and without keeping stats and comparing them over time you cant see if things are improving or declining. You also need to track any changes you make to your processes/ systems to see if that has an effect on results. I do daily stats and have done for 20+ years on numerous roles that I have worked at. it gives me a way to work out if what I am doing is working / improving or if I need to completely overhaul my approach and start again from scratch. it also told me when i was freelancing whether a project was potentially viable to become long term and gave me a basis how to quote for that particular product/ service. Everything comes down to stats.

Personally, I would rather ignore the stats and make calls, and do a good job on each. Keep accurate records of who to call back, and of your appointments. A less productive time to call still gets results.

Whatever your system of preference the key is the results and system are measurable. If it can be measured it can be improved. Once you have a system in place you either increase the number of calls or the approach and quality of the calls to increase sales. Most don’t realize the tasks and actions that actually cause the sales to take place.

Cold calling is a challenging yet quite effective to sell your product over phone calls even for skilled salesperson. Always be positive towards every outcome, take it as a part of your job, use dynamic techniques through continuous learning and experience, be precise and sound friendly to your customers. Being a good listener and building friendly relationship to understand your customers pain point is crucial to close a deal successfully.

I believe cold calls are necessary, but there are many tools that can be used to generate warmer cold calls as well. For example, connecting with potential customers through LinkedIn immediately warms up the call. If they are in your network you are closer to them to begin with.