4planet Australia

It's not just our reef that's suffering from the impacts of climate change – it's our homes, our communities, our planet 🌎 From wildfires to raging floods, we've seen the impact right on our doorstep, and we know you have too. Make your voice heard and register with 4planet today to demonstrate to the government your determination for change and movement. https://lnkd.in/e8tCfwG9 👏

A startling three-quarters of the Great Barrier Reef has been bleached in the current mass coral bleaching event, according to aerial survey data released by the Great Barrier Reef Marine Park Authority 🪸 There's never been a more important time to take action to reverse these effects and save large portions of the reef. If you're interested in learning how you and your business can help save our reefs, and slow down the implications of climate change, head to our website at https://4planet.au/

Encouraging your business and community to be proactive when it comes to their plastic consumption has never been more important, especially for our oceans. And it doesn't have to be hard! It's all about simple swaps that communicate to our governments that we want change 👏 Got your own tips you implement? Drop them below ⬇️

We're currently aiming for 20,000 registrations and we're super excited to announce we're 1/3 of the way through! 🙌 A total of 6,500 climate warriors who have joined us in our mission to take climate action, we're surely not slowly down anytime soon. Head to 4planet.au/register to register ⬅️

How exactly does 4planet work? 🌏 With a mission to take climate action and raise awareness on the impact of climate change, we've got 4 simple steps you can do (for the planet!)... 1: REGISTER: it takes less than 20 seconds and we'll donate $1 on your behalf for reef preservation 🪸 2: DEDICATE: form a group activity and dedicate it to the 4planet movement and share on socials! 🏃 3: PLEDGE: reduce your demand on plastic and pledge to ditch a single-use item ♻️ 4: WEAR: reserve your place on our wear4planet waiting list 👕 Head to https://4planet.au/ for more info ⬅️ #4planet #climateawareness #greatbarrierreef #climateaction

Why is it so important to engage with Gen Z? 🧐 Our next generation of decision makers and policy changers, Australia's young people aren't just our future, but they're our real opportunity and chance to make a difference, particularly when it comes to movement on climate change. Our latest work and discussions with Tilly (@tilly.gov.au), who attended our 2024 Summit, really opened our eyes to the power of connecting and engaging with a younger audience who was eager to hear our message 🌏 Our biggest learnings when it comes to engaging Gen Z? 1️⃣ Authenticity is key! Remaining true to your brand's message and voice is imperative. Focus on authentic connections and purpose. 2️⃣ Connecting with incredible creators like Tilly is great way to cut through in the market - 65% of Gen Zers have bought something because an influencer recommended it. 3️⃣ Don't be afraid to take a stance! Use your marketing to establish your brand's values and align yourself with an audience that feels the same. Actions speak louder than words so don't forget to back things up, like donating a $1 for every pledge 😅

Can you believe that every year our oceans are filled with 12 million tonnes of plastic? That's equivalent to the weight of 60,000 blue whales 🐋 Here at 4plastic our mission is simple – to raise awareness of the devastating impact of climate change on both our backyard and beyond, in order to inspire others to take action and create change 🙌