829 Studios - Digital Agency & Marketing Consultancy reposted this
Fresh off a heat wave, 829 Studios - Digital Agency & Marketing Consultancy PR specialist Kendall Eaton shares the hottest influencers brands should be optimizing this year: their employees. In this week's Gen Zeitgeist, Eaton examines how a company's built-in staff can be used to economically and authentically advertise an inside look at a brand's culture. "The increase in sponsorship fees is forcing larger companies to reevaluate marketing budgets and look for better ways to measure ROI accurately. For small businesses with limited resources, it's become virtually impossible to break into the industry."