🏆 Meet ADWEEK's 2024 Agency of the Year Winners 🏆 In an uneven year for the ad industry, the agencies on this list earned their stripes with brilliant creativity and the iconic brands they've built. What makes an Agency of the Year? They are stable businesses with longstanding clients, not leaky buckets. They are workplaces that value their talent and seek to include diverse perspectives. They set an example for what an agency can and should be. And yes, they are wildly creative in a way that doesn’t just tap into culture, but shapes it. Congrats to this year's winners. You raise the bar for the whole industry. 👏 Small Agency of the Year: Quality Meats Creative Midsize Agency of the Year: Mischief @ No Fixed Address U.S. Agency of the Year: Deutsch International Agency of the Year: Mother London Global Agency of the Year: TBWA\Worldwide Breakthrough Agency of the Year: MIRIMAR Multicultural Agency of the Year: Majority Read more about the winners here: https://adweek.it/49FDgxI *this cover was designed by Quality Meats
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Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of professionals across platforms including print, digital, events, podcasts, newsletters, social media and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their job better.
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Updates
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We asked three experts to let their imaginations run wild and share what kinds of similar partnerships they’d like to see in 2025. Here are five partnerships they envision happening. https://adweek.it/3DdqPgn
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Welcome to the Bittarverse 💎 Alexis Bittar Presented by TikTok for Business
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If Omnicom’s plan to acquire rival IPG goes through, the new advertising conglomerate will tower above all others in the industry, in terms of both total revenue and employees. Not everyone is happy about it. https://adweek.it/3BS7BN0
More Marketers Disapprove of Omnicom Acquiring IPG Than Approve
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Considering the many, many industry shake-ups that defined the year, it’s easy—perhaps too easy—to feel pessimistic about the future of TV news. That’s why TVNewser decided to dedicate the last day of 2024 to spotting the green shoots that may bloom in 2025. https://adweek.it/49WLlOP
News Insiders Share Their Resolutions and Reasons for Optimism in 2025: 'Always New Stories to Be Told'
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The great thing about predictions is that they are never wrong, which is why we gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. https://adweek.it/3BTACYP
20 Media Executives Offer Their Predictions for 2025
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Before we close out the year, we present to you the best ads of 2024. 😌 https://adweek.it/3CYNnS6
The 20 Best Ads of 2024
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We asked 13 TV executives to weigh in on how the TV market changed in 2024. They include executives from technology companies, TV networks, and agencies. Here is what they said. https://adweek.it/4iJsz15
How the TV Ad Market Changed in 2024, According to 13 Execs
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We rounded up five brands that went big on AI marketing this year and the lessons they’ve learned along the way. 🤖🤖🤖 https://adweek.it/4f4AK55
5 Brands That Went Big on AI Marketing in 2024
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Apple, Coca-Cola, Calvin Klein, and Bumble were among the brands that sparked emotion, criticism, and even outrage this past year. Check out more of the ads that struck a cultural nerve in 2024. 👇 https://adweek.it/3DigD6i
10 Ads That Struck a Cultural Nerve in 2024
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