ADWEEK

The Marketing Vanguard Awards recognize the most impactful chief marketing officers. These are CMOs who have powered themselves and their organizations, proving themselves indispensable to their CEOs, their colleagues, their teams, their boards, and ultimately their businesses.  Through their work, they are exceeding the standard of effective marketing leadership and paving the way for the next generation of marketing leaders.  Read more here: https://adweek.it/3O2AR6r   Congrats to this year's winners 👏👏 Ilona Aman (Formerly Stepanyants), chief marketing officer, Athleta  Leslie Berland, evp and chief marketing officer, Verizon  Jonathan Bottomley, evp and global chief marketing officer, Calvin Klein  Chris Brandt, chief brand officer and chief marketing officer, Chipotle  Phil Cook, chief marketing officer, WNBA  Paulie Dery chief marketing officer, AG1  Asmita Dubey, chief digital and marketing officer, L’Oréal Group  George Felix, chief marketing officer, Chili’s  Norm de Greve, global chief marketing officer, General Motors  Marissa Jarratt, evp, chief marketing and sustainability officer, 7-Eleven  Ramon Jones, evp and chief marketing officer, Nationwide  Zach Kitschke, chief marketing officer, Canva  Melody Lee, chief marketing officer, Mercedes-Benz  Vineet Mehra chief marketing officer, Chime  Alice Milligan, chief marketing officer, Morgan Stanley  Kenneth Mitchell, svp and chief marketing officer, Levi’s  Jim Mollica, chief marketing officer, Bose  Carrie Palin, svp and chief marketing officer, Cisco  Nicole Parlapiano, chief marketing officer, Tubi  Karuna Rawal, chief marketing officer and chief revenue officer, Nature’s Fynd  Elizabeth Rutledge, chief marketing officer, American Express  Maggie Schmerin, chief advertising officer, United Airlines  Alex Schultz, chief marketing officer and vp, analytics, Meta  Kate Trumbull, evp and global chief marketing officer, Domino’s  Vanessa Wallace, chief marketing officer, Savage X Fenty  Shannon Watkins, evp, chief brand, marketing and communications officer, Fiserv

The future of marketing AI isn’t opaque. Brian Tomasette, director of product at Amazon Ads shares how glass box AI can blend automation with actionable insights and balance machine speed with human expertise. #sponsored https://adweek.it/4i69NAY

A two-story-tall dog balloon balloon got stuck on purpose – and isn’t an official entry to Chicago’s parade. Mars Inc.’s Iams pet food brand created the stunt to highlight the importance of ensuring pets maintain a healthy weight. https://adweek.it/3AZ4l28

EXCLUSIVE | Daniel Kelly, Drew Schwartz Halpern, and Nayantara Mukherji to oversee Pringles, Cheez-It, Eggo. The trio will aim to create work that grows Kellanova’s brand portfolio. FCB NY and Kellanova are already developing brand campaigns for the first quarter of 2025 for Cheez-It, Pringles, and Rice Krispies Treats. A major focus will be modernizing the brands and positioning them to win today. https://adweek.it/4eHncfH

Media Agencies, take note: it’s time to submit your nomination for 2025 Media Agency of the Year! Both independent and hold co-owned media agencies are eligible to enter three categories: U.S., global, and breakthrough. Nominations are due Dec. 23, 2024. Don’t miss out on these bragging rights. https://adweek.it/498Hbmj

EXCLUSIVE | Matt MacDonald revealed his new position as chief creative officer at VCCP US. MacDonald, known for his work on the AT&T account at BBDO and his time at J. Walter Thompson, is tasked with building and growing the London-based independent agency’s creative department and reputation Stateside. https://adweek.it/494WPza

Princess Cruises is the latest brand to lean into nostalgia, launching a modern tribute to 1970s TV series The Love Boat with Emmy-winning Ted Lasso star Hannah Waddingham. https://adweek.it/4eKsrvo

The increase in AI-spun made for advertising sites is making it harder for buyers to ensure their ads show up in quality environments, especially when using AI-powered media buying tools like Google’s Performance Max, according to four sources. https://adweek.it/4fR7WOg

In separate interviews, Pauley and Norville reflect on how NBC mishandled their handover 35 years ago. adweek.it/4fB7295

The holidays are here, and now is the time to gift our readers some campaigns and news you might not have seen yet. So enjoy this cozy batch of marketing morsels to get you through Turkey Day, Black Friday, and the rest of the holidays.