AREA

FALL WINTER 2024 In honor of our 10-year anniversary, we unveil a collection that embodies our commitment to creativity, craftsmanship, and unconventional beauty. This season, we delve deep into themes of identity, self-expression, and the power of personal style. From uniforms to nameplates, fingerprints, and hands, we explore the tension between conformity and rebellion, challenging traditional norms and celebrating fashion as a canvas for individuality. Discover the 'see now, buy now' collection at WWW.AREA.NYC Presented by Tinder Sponsored by ShopMy #AREANYC #NYFW

Thank you to Tinder and AREA for your collaboration at this year's New York Fashion Week to highlight reproductive health and rights at AREA's show where an exclusive ‘Bans Off Our Bodies’ T-shirt made its debut, drawing attention to the 29 million women of reproductive age who live in states that ban abortion. Three of our patient storytellers also attended the show and sat down with Teen Vogue afterwards to share their experiences having to cross state lines to access essential health care. Check out the article below and to reach out to Planned Parenthood's corporate engagement team with private sector collaboration opportunities, please contact: corporate.relations@ppfa.org #socialimpact #CSR #reproducitverights #bansoffourbodies

This past New York Fashion Week, our Fall Winter 2024 collection debuted a bold collaboration with Tinder and Planned Parenthood Federation of America. A co-branded 'Bans Off Our Bodies' T-shirt made its statement on the runway, styled with a jockstrap, symbolizing the intersection of sexual identity and bodily autonomy. This design—showcased on our 10th-anniversary runway—raised the critical question: Who truly holds control over your body? More than just fashion, this collaboration amplified the conversation around reproductive rights, using the runway as a platform for broader societal discourse. Read more on the partnership in the Teen Vogue article below, and shop the 'Bans Off Our Bodies' T-Shirt at WWW.AREA.NYC #reproductiverights #plannedparenthood #bansoffourbodies #marketing #brandpartnerships

Textures of AREA Fall Winter 2024 Runway by creative director Piotrek Panszczyk Burke. Discover the 10-year anniversary collection via the link in bio. #AREANYC #COUTURE

Katy Perry wears AREA Fall Winter 24 Spaghetti Fringe Knot Gown to the MTV VMAs by creative director Piotrek Panszczyk Burke #AREANYC #VMAs #KatyPerry

Tyla wears AREA Fall Winter 24 Spaghetti Fringe Corset Top & Mini Skirt to the MTV VMAs by creative director Piotrek Panszczyk Burke #AREANYC  #VMAs #Tyla

AREA Fall-Winter 2024 By Piotrek Panszczyk Burke Production by La Mode en Images #AREA #PiotrekPanszczyk #NYFW #LaModeenImages #MazarineGroup

How did AREA become the dark horse of American fashion? As its cofounders Piotrek Panszczyk Burke and Beckett Fogg finish up casting for their SS25 show - a show that also opens #NewYorkFashionWeek - the pair sat down with #VogueBusiness to reflect on building a buzzy label and look ahead at what’s to come. This season, Area’s focus of exploration is identity. A choice which prompted a reflection of the brands DNA, which is translated in its design motifs. “We have learned to accept that we’re very individual and not everyone’s cup of tea, but I know that the people who care, really care about it,” says Panszczyk, before conceding: “you said we are a dark horse, and I think we’re okay with that.” Daywear and a core line have become key to Area’s growth. “We were seen as this occasion, party girl dress brand,” said Panszczyk with a laugh, “which was great, but it meant a bigger opportunity for us to expand the identity of Area and infuse our unique perspective of glamour into daywear.” Core is now 25% of the business, it was 17% when it officially launched last year. As the brand braces itself to go the distance and embrace its underdog reputation, José Criales-Unzueta outlines its secrets to success, key learnings and promising future: https://lnkd.in/eRhFUQpY

"Ten years in, the brand has defied the odds and refused to be dismissed." Read more about AREA's 10-year anniversary with Vogue Business ahead of our Fall Winter 2024 Runway. Written by José Criales-Unzueta https://lnkd.in/e8RRa69q. #AREANYC #NYFW

Explore the PF24 collection, where tailoring and denim are inspired by delicate carnations. Expertly crafted in Italy, each piece features draped rosette corsages, embellished with heart-shaped feathers designed as detachable brooches. www.area.nyc #AREANYC #Tailoring