BIRKENSTOCK

Birkenstock Holding plc (“BIRKENSTOCK”, the “Company” or “we”, NYSE: BIRK) today announces financial results for the fourth quarter and fiscal year ended September 30, 2024. The Company reports fiscal 2024 revenue growth of 21% on a reported and 22% on a constant currency basis, ahead of the Company's guidance of 20%, driven by continued strong and growing consumer demand for its products across all segments, channels and categories. Adjusted EBITDA margin for fiscal 2024 of 30.8% exceeded the Company's targeted range of 30-30.5%.

Crafted for Care: At BIRKENSTOCK, our heritage lies in crafting footwear that supports professionals who spend their days on their feet.   When Karl Birkenstock introduced the Madrid with its iconic design in 1963, it was immediately embraced by healthcare professionals—nurses, doctors, and medical staff—who recognized its unique design, functionality, and ability to support foot health. Over the years, this connection has only deepened. Models like the Madrid, Boston, and Arizona have become trusted staples in medical workplaces worldwide. 🤝   BIRKENSTOCK remains dedicated to those who rely on us for quality and enduring support in their demanding roles. We’re proud to strengthen this commitment through a unique partnership with the German Red Cross (Deutsches Rotes Kreuz), one of Europe’s largest medical and humanitarian NGOs.    👟 This collaboration provides exclusive discounts on our work shoes to their 700,000 dedicated members—empowering those who selflessly care for others in times of need.   For 250 years, function, quality and tradition have been at the core of everything we do at BIRKENSTOCK. These values are just as essential to our Professional Line, where they ensure durable, reliable, and supportive footwear for professionals facing the challenges of demanding workplaces. As we grow this category, we remain dedicated to upholding our heritage of craftsmanship and innovation. #BIRKENSTOCK #ProfessionalFootwear #MedicalProfessionals #GermanRedCross #WorkShoes #DeutschesRotesKreuz

Bringing a touch of inspiration to the world around us, BIRKENSTOCK’s traveling exhibition came to life at Singapore’s iconic Jewel Changi Airport—a truly special setting that allowed us to share BIRKENSTOCK’s 250 years of craftsmanship, cultural influence, and heritage with a global audience. 🔖 We proudly showcased the BIRKENSTOCK archive, shining a spotlight on the rich history that defines our brand. Visitors, including devoted fans and esteemed media, immersed themselves in a curated journey through our milestones, innovations, and iconic designs. Among the highlights were rare gems from our archives—original blueprints, vintage advertising materials, and more—brought to life alongside Henry Leutwyler's evocative photography, celebrating 250 years of craftsmanship. From timeless traditions to bold innovations, our story unfolded in a way that inspired and connected us all. 📖 At the heart of this exhibition in Singapore was The Book of BIRKENSTOCK, our latest release, offering an in-depth look at our cultural impact and unwavering commitment to quality and innovation. We also previewed the upcoming limited edition book multiple that will continue to showcase the remarkable stories behind our brand. We appreciate everyone who joined us in this special location. The exhibition lives on, continuing to bring BIRKENSTOCK’s rich heritage to new audiences. #Birkenstock #Birkenstock250 #JewelChangiAirport #SingaporeEvents #BrandHistory #TraditionMeetsInnovation

🇳🇱 BIRKENSTOCK Lands in the Heart of Amsterdam The first-ever BIRKENSTOCK store in the Netherlands has officially opened its doors. This milestone underscores our dedication to craftsmanship and connecting directly with our customers. 👣 Located in one of Amsterdam’s most vibrant districts, the new store seamlessly blends BIRKENSTOCK’s rich heritage with our commitment to innovation in foot health. The design incorporates natural materials such as cork, leather, and stone, paired with elements inspired by the city’s unique character. A cross-shaped cork table, inspired by the three crosses in Amsterdam’s coat of arms, serves as a striking centerpiece. Recycled stone tiles evoke the city’s iconic canal house architecture, grounding the space in local history. These design details reflect both Amsterdam’s character and our core values of function, quality, and tradition. The opening was a true celebration of BIRKENSTOCK, bringing together loyal fans and new customers to explore our iconic designs and legendary footbed, all rooted in our purpose “Walking as Nature Intended.” Guests were invited to share their favorite spots in Amsterdam—cafes, restaurants, and landmarks—by placing pins on a street map, creating a collective sense of connection to the city. The event also featured an exclusive limited edition BOSTON SUEDE in Russet Orange, available only at the Amsterdam store. This store marks a significant milestone in our commitment to the Benelux market. It’s our 36th store in Europe, and we continue expanding our presence across the continent and strengthening our connection with local communities—and this is just the beginning. Thank you to everyone who joined us for the opening!   📍 Hartenstraat 16, Amsterdam, in the vibrant De 9 Straatjes district.   #Birkenstock #Amsterdam #FootwearInnovation #QualityCraftsmanship #FootHealth #WalkingAsNatureIntended #RetailExpansion 

What if you could walk through our history, step by step? 👣   For over 250 years, BIRKENSTOCK has been more than just a brand —it’s been a part of cultural movements and personal stories, from hippies and punks to nuns and monks and beyond. People change and culture evolves, but one thing has remained constant: the world walks with us.   Today, we invite you to explore that journey like never before with the launch of our Digital Brand Encyclopedia. It is a virtual extension of THE BOOK OF BIRKENSTOCK—presenting the captivating content of our 688-page publication as an interactive, immersive online experience.   Our innovative, mobile-friendly platform showcases BIRKENSTOCK’s rich history, offering an interactive experience that allows you to: 📸 Trace back the stories through over 600 archival images and exclusive content. 👟 Discover iconic product shots, vintage ads, historic drawings, VIP sightings, and more. 📝 Explore curated narratives and editorial features that highlight key moments in our history.   With smart filtering options, you can tailor your exploration by era, theme, location, or simply search by what sparks your curiosity. Whether you choose to follow a timeline or explore freely, the platform is designed to immerse you in our tradition and innovation.   Join us on this digital journey and uncover the stories, images, and milestones that have defined BIRKENSTOCK as a brand committed to enabling the experience of walking as nature intended. 👉 Explore now: https://lnkd.in/eB27W-5P   #BIRKENSTOCK #BrandHistory #DigitalArchive #DigitalExperience #WalkingAsNatureIntended #ShoeIndustry

This year, BIRKENSTOCK celebrates a remarkable milestone—250 years of shoemaking tradition. From a small workshop in 1774 to becoming a global super brand, our journey is about more than just marking an anniversary. It’s a celebration of tradition, innovation, and a deep commitment to walking as nature intended.   To mark this occasion, we’re unveiling a series of projects, including captivating books and other visual works, that showcase our rich history and cultural impact.    It all began in 2016 with an unexpected discovery at one of our factories—handwritten notes, family photos, vintage advertisements, and manuscripts from Carl Birkenstock himself. This find uncovered how much more there was to learn about our past. Over the past eight years, we have carefully assembled these fragments, building a comprehensive, academically curated archive of 250 years of shoemaking tradition.   At the heart of our celebration is The Book of Birkenstock, a stunning 688-page visual journey through our extensive archive. Designed by Bureau Mirko Borsche and co-published with Steidl, this book highlights iconic campaigns, rare images, and the cultural moments that defined us.   But we’re going even further. We’ve launched the Digital Brand Encyclopedia, a mobile-friendly, immersive platform that brings our heritage to life and our archive into the digital world. With over 600 curated images and exclusive content, users can explore BIRKENSTOCK’s influence across footwear, fashion, and culture. The platform offers a dynamic, personalized experience, allowing you to explore by themes, eras, or simply follow your curiosity.   Explore the Book of Birkenstock and its digital counterpart today—celebrating 250 years of tradition and looking ahead to a future inspired by its lasting impact: https://lnkd.in/eB27W-5P. #Birkenstock #BrandHeritage #DesignExcellence #CorporateCulture #BrandStorytelling #FootwearIndustry

This one is close to our heart: BIRKENSTOCK enters a new chapter in Cologne and transforms the previous pop-up store into a permanent retail location.   The refreshed space reflects the essence of BIRKENSTOCK. Natural materials like cork and leather, central to our iconic footbeds, are featured throughout. Rounded edges and brutalist-inspired cork displays evoke the comfort and timeless design of our sandals, while warm tones create an inviting atmosphere. A highlight: The tactile leather wall and interactive focus area showcasing our products and rich history.   Cologne has been home to a significant part of our German team for several years, and with our headquarters close by, this location allows us to strengthen direct connections with our community in the region. The area also has historical relevance for BIRKENSTOCK: The close-by city of Bad Honnef housed the factory that produced the first sandals in the 1960s.   The Cologne store is now our 20th location in Germany, and we’re proud to have 35 stores across Europe. We’re excited to bring the footbed experience closer to our customers, connect with local communities, and share the values that make BIRKENSTOCK unique.   Experience the world of BIRKENSTOCK in the heart of Cologne: 📍 Ehrenstrasse 5-7, 50672 Köln Opening Times: Mondays – Saturdays; 10am – 7:00pm. #BIRKENSTOCK #LocalCommunity #FootwearHeritage #StoreDesign #RetailExpansion

BIRKENSTOCK’s ‘WALK THIS WAY’ photo exhibition lands in Shanghai!   We’re marking our milestone of 250 years of shoemaking tradition with a special stop in Shanghai of our globally acclaimed photo exhibition. After captivating audiences in Tokyo, Paris, Sydney, New York, New Delhi, and London, the exhibition now opens its doors at the Zhangyuan pop-up store, offering a stunning visual journey through BIRKENSTOCK’s rich heritage and unwavering commitment to enabling 'walking as nature intended.'   Archival treasures, including original blueprints and early advertising materials, are featured alongside Henry Leutwyler's photos celebrating 250 years of craftsmanship. Visitors can also explore a curated history of the iconic footbed with a preview of the new collection and upcoming footbed innovation. Enhancing the experience, BIRKENSTOCK’s upcoming book series on 250 years of craftsmanship is showcased, offering an in-depth look at the brand’s storied history, cultural impact, and enduring commitment to quality and innovation.   The exhibition is open to the public from November 21, 2024, to January 15, 2025. You can find it at the 1F – Building W6, Zhangyuan BIRKENSTOCK Pop-Up Store in Shanghai.   Celebrate the legacy of shoemaking and discover a story 250 years in the making!   #250YearsOfBirkenstock #WalkThisWay #CraftedForGenerations #ShanghaiExhibition #Birkenstock

Meet “THE BOSTON IN BOSTON”: BIRKENSTOCK expands its U.S. footprint with the opening of its newest store on Newbury Street, Boston’s premier shopping destination. This milestone marks the seventh company-owned retail store in the U.S., joining locations in New York City, Brooklyn, Venice Beach, Miami, Marin County, and Austin. The Boston store embodies BIRKENSTOCK’s 250-year legacy, blending heritage materials like cork, felt, and leather with a curated brand history area showcasing archival artifacts. Shoppers can explore an extensive range of products, including sandals, clogs, sneakers, boots, socks, and the new BIRKENSTOCK Care Essentials collection—a premium line dedicated to foot care. To celebrate the opening, the "THE BOSTON IN BOSTON" campaign highlights local pride and individuality through the iconic Boston clog, captured by local photographer Steph Larsen. The celebration also includes exclusive artwork by artist Kevin Mirsky, featured on limited-edition tote bags and stickers available as special gifts. 📍 205 Newbury Street, Boston, MA  Stop by Monday-Saturday, 10:00 AM–7:00 PM, and Sunday, 11:00 AM–6:00 PM. #Birkenstock #StoreOpening #BostonBusiness #RetailExpansion #ShoeIndustry  

Blending 250 years of shoemaking tradition with contemporary versatility, BIRKENSTOCK and Highsnobiety came together for an exclusive event in Berlin last night. Our guests were taken on a captivating journey through the legacy of the iconic BIRKENSTOCK footbed, showcasing its evolution and timeless design.   The evening featured the introduction of the newest iteration of this innovation: a replaceable footbed, allowing wearers to experience the unique BIRKENSTOCK feeling even in non-BIRKENSTOCK footwear. Set against the backdrop of a thoughtfully curated timeline installation, featuring original pieces from the BIRKENSTOCK Archive, attendees explored the rich history of orthopedic innovation that has shaped modern footwear. Our brand’s commitment to “Walking as Nature Intended” was highlighted throughout the experience with guests invited to try out the replaceable footbed on a bespoke treadmill-installation.   A big thank you to all the brand fans who joined us yesterday, and to Highsnobiety for supporting us in bringing this unique experience to life. #Birkenstock #OrthopedicInnovation #FootHealth #BerlinEvent #Highsnobiety