We’re beyond thrilled to be named a FINALIST for the Playing for the Planet award, chosen by the UNEP, the United Nations Environment Program’s Digital Transformations Team. This honor is for the in-game activation of the GREEN GAME JAM event that best incorporates the theme of real world action.
Alongside four other stellar finalists, our in-game experience tried to consider not just reaching the player emotionally, but also activating them in the real world. The Quest we created centered around the player helping Von the Raven to Fill the Green Game Jam Jar and Plant a Real Tree.
Throughout the experience, we watched as our players engaged with this fun, funny raven and some of his forest friends, around the themes of Food, Waste, and Restoration (Nature). Their in-game actions resulted in the planting of Real Trees through our partners at Earthlungs Reforestation Foundation — and we cheered as we saw how many of our players committed to real-world actions.
We want to thank Playing for the Planet and the United Nations Environment Program’s Digital Transformations team for choosing us as a finalist and for believing in the power of play. We want to thank our players, too — indeed, they are forces of nature.
Stay tuned for the winner announcement, November 18, 2024.
Please sign up to be part of the EverForest Alliance and we’ll send you updates about our game and our real world tree planting efforts! https://lnkd.in/gTvMn2in