co:collective

The human imagination is the source of our ingenuity. It’s what separates us as a species from other animals, even apes. It’s a powerful tool that can create, destroy and transform our world. Yet, in business, we favor rational, analytical, compartmentalized, literal problem-solving more than the imaginative. While these tools are critical, especially in implementation, unless we change the mindset that applies them, it can reinforce rather than transform the status quo. If your organization is committed to tackling systemic issues, you must urgently unlock the power of the imagination. Because, only when we can imagine a different future, can we start creating it today. Where to start? 1. Make time to unpack the paradigms that shape how you, your team and organization think. 2 Build the imaginative capacity on your team, including diversifying who you hire (lateral thinkers to the front). 3. Embed futures thinking into your strategic process now, combining the imaginative and the analytical.   4. Trust the process; the answers to your questions are not always where they seem and can take time to uncover. Read more from our Senior Strategy Director Sarah Elsmore in HR Today. Link in comments ⤵️

Purpose isn't a buzzword, it's a growth strategy. 🚀 Our new research shows how businesses embed purpose across their organization to unlock new opportunities for growth. Download the full report and learn how to embed purpose in your organization. 🔗 Link in the comments. #Generative #GenerativeBusiness #Business #BusinessStrategy #BrandStrategy #Purpose

Do you have a bold, unexpected idea at the forefront of technology, creativity, arts, and business? This is your chance to talk at the first-ever SXSW London Conference (co: will be there too – more to come on that soon!). The SXSW London Conference is a unique platform showcasing maverick ideas, groundbreaking research, and transformative solutions. Apply to talk - deadline is November 29th, 2024. Link in the comments ⤵️ #SXSW #SXSWLondon

There’s nothing idealistic or accidental about purpose-powered organizations and their success. Generative businesses put purpose into practice in three stages to unlock opportunities and create conditions for success that purposeless organizations would find hard to access. Learn more in our full report, link in the comments below ⤵️ #Generative #GenerativeBusiness #GenerativeBusinessProject #Transformation #BusinessStrategy #BrandStrategy

⏳ REMINDER ⏳ Reserve your spot to join our Chief Strategy Officer, Neil Parker, for an upcoming webinar focused on optimizing your approach to brand architecture in a fragmented, digital-first world. You will learn about the overarching principles of brand architecture, the six fundamental brand architecture models, and the strategic factors that determine the best model for your business. Real-world examples will illustrate how to apply these principles and models to your own organization. The webinar will also cover how to maintain brand architecture over time, including strategies for handling new acquisitions and offerings. You will gain the knowledge and tools to optimize your brand portfolio, improve customer navigation, and achieve long-term brand success. Register using the link in the comments ⤵️ Webinar details: 📆  Tuesday, November 19th ⏰  2:30-3:15pm ET #brandarchitecture #webinar #insights #strategy #brandstrategy #businessstrategy #branding

Catch our Chief Strategy Officer Neil Parker speaking about modern marketing models and our partnership with the Dawn family of companies at 4pm today. Come say hi!

Want to solve systemic challenges? We need a new way of thinking. 🤔   It's not about changing laws or infrastructure, it's about changing our minds. 🧠 Senior Strategy Director Sarah Elsmore recently explored how imagination and futures thinking can unlock solutions to today's biggest problems. Her full POV outlines how we can: ➡️ Break free from outdated paradigms ➡️ Harness the power of our imaginations ➡️ Apply futures thinking to create real change 🔗 https://lnkd.in/dfqFStK3

Our CEO Rosemarie Ryan will join SEBASTIEN KOPP, co-founder of VEJA and moderator Laura Vincente of Globo on stage at Web Summit to chat about why it is critical to align purpose with your core business and embed it into your culture. Catch the conversation on November 14 at 10:35am: https://lnkd.in/ghTQZ2su. Thanks to Brian Tobin for your partnership. See you in Lisbon! #WebSummit

💻 In today's fragmented, digital-first world, effective brand architecture is more crucial than ever. Join our Chief Strategy Officer, Neil Parker, for an upcoming webinar as he unpacks the importance of brand architecture, the challenges of brand overpopulation and scarce attention, and the common pitfall of having too many brands. During the session, Neil will share: 💡 The overarching principles of brand architecture 💡 Six fundamental brand architecture models 💡 The strategic factors that determine the best model for your business 💡 How to maintain brand architecture over time, including strategies for handling new acquisitions and offerings Use these exclusive insights to strengthen your brand architecture – reserve your spot using the link below: https://lnkd.in/g4rYN3Vg Webinar details: 📆 Tuesday, November 19th ⏰ 2:30-3:15pm ET #webinar #insights #brandarchitecture #brandstrategy #strategy #brand

It’s time to shift the debate, away from the heated rhetoric of whether purpose has a role in business, to how its demonstrable benefits are created in the first place. But this is where things get murky. Shareholder capitalism is the mechanism underpinning the majority of business decisions today, from acquisition valuation to project approval. It’s what’s taught in business school classes, and what’s practiced by the most influential consulting firms. By contrast, the methods of stakeholder capitalism have yet to be clearly defined, with individual practitioners in purpose-led companies gamely trailblazing, but so far with little systemic understanding and no usable toolkit. Encouragingly, some pioneers are working to fill this gap: Jon Iwata's leadership of the Program on Stakeholder Innovation and Management at the Yale School of Management is a notable example. We have been working with Jon and his team to develop some practical tools. And we’ve also kicked off some of our own research, aimed at starting to define the levers that purpose-led companies pull to deliver business value. We call this work the Generative Business Project, because in our client work, we have found organizations that put purpose into practice generate more value for more stakeholders. Read more from our Chief Strategy Officer Neil Parker in WARC.