Pixability

Brands have continued to invest more and more in YouTube in recent years, and as they've done so, they've started asking more of their agencies says Matt Nash, SVP, EMEA at Pixability. At the same time YouTube has begun adding more formats and features to YouTube, making advertising on YouTube overall more complex. In this interview, Nash describes how brands' expectations for their agencies are changing, and also discusses Pixability's recent UK Agency Report. Filmed at VideoWeek Roadmap in London.

It’s officially Christmas! Last week’s Trinity Lunch Winter marked the start of the festive season in style. 🎄 From Christmas crackers and inspiring speeches by our co-founder and Editor of New Digital Age Justin Pearse and Managing Director of Content & Media, Gillian McCusker to a delicious festive meal, it truly felt like a family affair for the industry. Guests from adtech companies, agencies, and media owners mingled, networked, and showed up dressed to impress! Thank you to our partners JobsInAdtech.com, Mantis, Nano Interactive, Pixability and Samba TV. 👉 Swipe to relive the highlights and see how our trinity of guests celebrated the start of the festive season.

I can't explain how much I'm looking forward to sitting down and having some good chats and a laugh with the lovely people of the digital media & marketing industry at the Trinity Lunch on Friday. I'll be there, as will a great selection of media agencies, broadcasters, streamers, publishers, all the adtech acronyms you can think of and of course - the NewDigitalAge & Bluestripe Group teams. It's good to relax, to talk like human beings and most of all, keep strengthening the relationships that make the industry such an interesting one. If you don't have a ticket I have opened the reserves and there are a very limited number available. Thinking about coming along, maybe even for the first time? I'm biased but I say you should. Let me or any of the team know if you need more info or a ticket!

NDA’s series, CMO Confidential: Adtech, profiles CMOs at leading adtech companies to discover what the CMO role means to them, why it’s needed and what industry trends they are harnessing to drive success. Next up is Matthew Duffy, Chief Marketing Officer, Pixability. "As someone who works with CMO customers daily, I’ve seen that the role means something slightly different at each organization. That said, I think the most simplified definition is that the CMO is the person responsible for generating revenue for the organization through marketing activities. Those activities usually include top of funnel initiatives in PR, social media, and thought leadership all the way down to bottom of the funnel conversion activities through advertising and website or ecommerce strategies. The most important piece however is to be the steward for the brand, maintaining the organisation’s voice and integrity across all touch points." Find out exactly why a CMO is such an important role for an adtech company in the full article, link in comments.

What Will We Be Winning Budget on Next Year's Media Plans? We got to hear Sarah Mansfield, Barcarolle, Robert Petherick, Nexxen and Matthew Duffy, Pixability discuss this. #VWRoadmap24 #VWRoadmap #Video #CTV #Advertising

We are thrilled to announce that Pixability will be partnering with VideoWeek Roadmap. VideoWeek Roadmap will be looking at the key trends in video and CTV advertising for 2025 on the 14th November, 2024 at 30 Euston Square, London. For more information and to register: https://lnkd.in/diy83vuS #VWRoadmap24 #VWRoadmap #Video #CTV #Advertising

To close out our Future of Media and Marketing #BISummit hosted by CROSSMEDIA USA in New York, we brought together an incredible panel of experts to dive into modern marketing models! On stage, we had Rethink's Caleb Goodman, RedPeg Marketing's Brad Nierenberg, co:collective's Neil Parker, and Bridgenext's Jason Rockman, with their discussion expertly moderated by Pixability's Amy L.. The panel explored how brands are adapting and innovating their marketing approaches, tapping into data-driven strategies, creative partnerships, and consumer insights to shape the future of marketing. 📢 Join us at one of our upcoming events! Check out our schedule here: https://bit.ly/3ZHAGSc #Marketing #Media #MarketingInnovation #MediaInnovation #FutureofMedia #FutureofMarketing #CrossMedia #NYCommunity #NewYork #RedPeg #CoCollective #Bridgenext #Rethink #Pixability #ModernMarketing #MarketingModels #MarketingExpertise