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The biggest problem facing today’s compete teams — too. much. data. We’re all drowning in intel. And very few companies have the time and/or resources to effectively review and analyze all of this compete data. 🔍   Sound familiar? Is data overload holding your compete program back? Say hello to Sparks, the first-ever AI-powered research tool designed to transform data into actionable enablement! ✨ With Sparks you can automatically analyze over 100+ insight types, then produce deliverables to your revenue teams — fast ⚡ With Sparks:  ✨ Turn thousands of customer reviews and competitor news mentions into sales talk tracks in seconds.  ✨ Summarize a quarter’s worth of press releases and website changes into a SWOT analysis with the click of a button.  ✨ Analyze key themes and market activities relating to new products, acquisitions, events, investments and present findings in a concise report. ✨ Organize the most pressing win-loss takeaways from your top competitor to inform and optimize your market positioning. But there’s MORE. Within Sparks, we’re including a critical data source, a source with the most actionable competitive intel..... Introducing Call Clips for Gong. Our Gong customers can now get summarized call clips from competitor conversations — automatically, in real-time. 🔥 Ready to transform compete at your organization? Check out our latest post (in the comments below) on Sparks and Call Clips for Gong. 👇

Here at Crayon we ❤️ working with the world's best product marketers! ICYMI the Product Marketing Alliance recently unveiled the top product marketing influencers of 2024. Special congrats to Dave Steer of GitLab, Vanessa Thompson of Twilio and Nicole Quick of Contentstack for some well deserved recognition! 🏆 Here's the full list: https://lnkd.in/eR7mkwvU

Reflecting back on 2024....a year filled with AI innovation. We captured the key milestones — both for Crayon and the industry at large in our timeline. Take a trip down AI memory lane with us!

After years of hype around AI, 2024 delivered real, tangible results for CI teams — enabling them to work smarter, faster, and more strategically. At Crayon, we’re proud to be at the forefront of this AI revolution, helping to redefine how teams turn data into action. 📈 But as compete professionals dive into AI, they could use some help along the way. With that, we're excited to introduce the Crayon AI Toolkit, a community-driven resource for CI teams looking to harness the power of AI.  The Crayon AI Toolkit provides:  - Use case examples with prompt details to guide you through specific competitive intelligence tasks—like summarizing competitor news, identifying product shifts, or updating battlecards. - Data requirements for each use case, so you know exactly what inputs are needed (e.g., news mentions, call recordings, customer reviews) to generate impactful analysis. - Real-world applications to help you tackle data overload, create dynamic enablement content, and turn insights into results—fast. Link to the new Crayon AI Toolkit in the comments below 👇🏻 we can't wait for you to try it out! 🎉

Spotify Wrapped might tell you that February was your Pink Pilates Princess Strut Pop era, or that you really had a Brat Summer after playing Charli XCX for 50,437 minutes — but it doesn't reveal how many competitive deals you won. And that's the info we really care about here at Crayon. Our customers continue to impress us as they build the world's best compete programs. It's time to dive into this year's Crayon Wrapped and see what Crayon customers achieved in 2024.

A strong relationship between Sales and Product Marketing is critical. Here are 3 tips for improving that relationship 👇 🤔 Understand and Align with the Sales Process: PMMs often lack deep insight into the sales process, which leads to misalignment. Immersing themselves in sales activities, such as shadowing calls or learning sales methodologies, enables PMMs to create content and strategies that directly support revenue generation. 🤝 Build Intentional Relationships with Sales: Relationship-building between PMMs and Sales must go beyond transactional exchanges (e.g., providing battlecards). Consistent one-on-one engagements, such as feedback loops and collaborative strategy sessions, are critical to fostering trust and ensuring mutual understanding. 🙋♂️ Define Ownership and Streamline Enablement: Clarity in roles is vital to avoid confusion around tasks like competitive training or objection handling. Establishing clear ownership helps in building trust and reinforces PMM's strategic value. If you're looking for more tips where those came from, check out the guide we created in collaboration with Yi Lin Pei. Start laying the groundwork for better collaboration as we head into 2025!

This Thanksgiving, serve up something extra at the table: a winning strategy. 🦃 66% of sales opportunities are competitive, and they’re your best chances to win. Yet most companies score just 1.7/5 on competitive execution. Why? Because old-school methods can’t keep up with today’s hyper-competitive market. As you take a well-deserved break this holiday, carve out some time to dive into Crayon’s CXO Guide to Building a World-Class Competitive Enablement Program. 📈 Transform chaos into a system that drives real sales outcomes 🛠 Build a proactive, real-time program focused on revenue 🤝 Align your GTM teams to outpace the competition quarter after quarter Whether you’re relaxing on the couch or waiting for the leftovers to heat up, this guide is your recipe for success. 👉 Download it now and lead your team to a stronger 2024: [Link in the comments] . . . #CompetitiveEnablement #SalesLeadership #CXOGuide #WinMoreDeals

Two-thirds of sales cycles are competitive. This means sellers need powerful intel to win. But sellers struggle to quickly find the right info among mountains of competitive data. Crayon Answers, the industry's first Gen AI Assistant, has been a critical tool for competitive enablement leaders like Lisa Paredes from Oyster®, whose sellers jumped eagerly into the feature! Simply ask a question and Crayon Answers delivers actionable intel in the click of a button. For more info on Crayon Answers read the blog linked in the comments

We’re thrilled to see CI expert and friend of Crayon, Sam Niro of Talkdesk recognized as a 2024 Competitive Intelligence Alliance awards finalist! Sam's influence across the Competitive Intelligence industry is far-reaching as she's always willing to share her insights and expertise with the community. Our recent live Sparks event featuring Sam is just one of many examples (link in comments if you're curious). Cheers Sam! Keep crushing it!

Your team is up against fierce competition. So, what’s your plan to WIN? 💥 If you’re still relying on old-school tactics (hello, outdated battlecards  👋), you’re missing the mark. But there’s a better way—and it starts with building a competitive enablement program that’s proactive, not reactive. In our recent guide from Crayon CEO Jonah Lopin, he breaks down: ️ ⚡️ How to go beyond strategy and actually out-execute your competitors ️ ⚡️ The real reason most companies fail at competitive selling ️⚡️ A blueprint to drive consistent revenue growth by outcompeting Ready to turn competition into opportunity? Download the guide now 👇