Beyond Good

Heading to #ExpoWest? Make sure 𝗯𝗼𝗼𝘁𝗵 #𝟭𝟱𝟲𝟯 𝗶𝗻 𝗛𝗮𝗹𝗹 𝗕 is on your must-visit list! Here’s why 𝗕𝗲𝘆𝗼𝗻𝗱 𝗚𝗼𝗼𝗱 should be your first stop: 🍫 Experience Innovation Firsthand: Be the first to discover our NEW LINE - a new gold standard in craft chocolate - and exciting line extensions! 🔍 Take the Chocolate Challenge: We believe nearly all chocolate in the US—yes, even premium brands—taste the same. Think we’re wrong? Put your taste buds to the test and decide for yourself. 🌿 See How We Go Beyond Fair Trade: Discover how our completely reinvented supply chain model delivers 5-6x the income of "fair trade" (and keeps the lemurs happy too!). 🤝 Meet Our Amazing Team – Stop by and connect with Tim McCollum, Cassandra Triezenberg, Bridget Robertson, Roy Cox, Kristine Ford Ⓥ, and more of the passionate people behind Beyond Good. 🍹 4 PM Cocktails – Wind down with a taste of Madagascar! Try a traditional Rhum Arrangé—the perfect way to wrap up your day on the show floor. So... will we see you there?

What’s more important in chocolate—taste, or certification? Beyond Good’s founder, Tim McCollum, challenges a long-standing assumption: “There’s no certification that can replace a real commitment to transparency.” Tim dives into why certifications might be missing the mark in the chocolate industry and shares insights on redefining “ethical sourcing.” Do you think certifications still hold weight in today’s chocolate world? Or is it time for a new standard? Tune into the latest INFRA podcast to hear the full conversation and join the debate below: https://lnkd.in/g7RsNvqD #BeyondGood #EthicalSourcing #ChocolateIndustry #DirectTrade

Forget vampires and scary movies, the spookiest part of Halloween is the chocolate industry’s environmental and social problems. Learn more about these issues, plus the chocolate company (Beyond Good) that’s doing business differently: https://lnkd.in/g54CwS92 (📸: Beyond Good)

Because good isn’t enough.

Seeing is believing. So we send our US team to Madagascar on regular origin trips - to see, smell, and taste where and how the magic happens. Firsthand experience means better storytelling, stronger connections, and a deeper understanding of how we’re changing the chocolate and vanilla industry, from the ground up. (Pictured here: Beyond Good's marketing team 'working' on a recent trip) #BeyondGood #FMCG #chocolate #madeatsource

When you think of 'vanilla cultivation,' this probably isn't the image that comes to mind. Most picture hothouses with rows of neatly arranged vanilla vines... But this is what a Beyond Good vanilla farm looks like in Madagascar. Our vanilla grows naturally in the forest, climbing native trees and supporting a thriving ecosystem. By ensuring 100% traceability, we incentivize farmers to protect biodiversity—and safeguard the endangered species that call these forests home.

In this FoodPrint podcast, Jerusha Klemperer asks 'Can we hold large companies accountable for the often problematic production of vanilla and chocolate?' For us, it's a YES. What do you say?

"The Best Vanilla Powder" according to TheSpruceEats (and rated by a pro pastry chef) #fmcg #vanilla #pastry

Made at the Source All our vanilla (and chocolate) is made at the source in Madagascar, which is actually quite rare. By producing directly at the origin, we ensure higher earnings for farmers and unmatched quality for consumers. It’s a win-win. Learn more about our sourcing and why it matters: https://lnkd.in/d5ARxPgd #SupplyChainTransparency #BeyondGoodVanilla #FMCG

Shoutout to our friends at Flock Creative and DarkRoast Design for the bold new look they've given the Beyond Good Vanilla Range. 🔥 #packagingdesign #branding #rebrand #fmcg