Acoustic

Prepare wisely, Sagittarius. Wrapping up the year strong will set the stage for a stellar start to 2025. 💫

Trust is everything in email marketing. Here’s one way you can build that foundation with your audience 👇 Brand Indicators for Message Identification (BIMI) allows brands to publish a logo alongside their emails. When your emails show this verified logo, it’s not just about looking good ✨ — it’s about proving your authenticity and boosting customer trust. ✅ But here’s the catch: setting up BIMI isn’t just plug-and-play. Learn how BIMI works and how it can help you elevate your email strategy: https://lnkd.in/dbFUFFiN #EmailMarketing #Deliverability #MarketingStrategy

Simplicity 🤝 sophistication. That is the core of our design philosophy to ensure marketers get the most from Acoustic Connect. In a new blog post, our VP of Design Vishal (Vish) Kirpalani details 5 core principles that guide our approach to developing a platform that's not only powerful, but easy to use. Check out his blog to learn why consistency, scalability, and accessibility are a few of the most important considerations, and how we put them into action with Acoustic Connect 🧑💻: https://lnkd.in/exe3Aqdw #MarTech #CX #UX

🌟 MarTech can transform customer experience, but are Australian brands using it effectively? An Arktic Fox study reveals a surprising gap: while MarTech investment is at an all-time high, utilization rates remain low. This disconnect prevents many brands from fully delivering on their CX promises. So, how can brands bridge the gap? ✅ It starts with shifting from a channel-based mindset to one focused on the end-to-end customer experience. ✅ By rethinking tech stack strategies, embracing best-of-breed solutions, and aligning capabilities with CX goals, marketers can unlock the full potential of their tools. 💡 Learn how brands like Proxima are successfully navigating this journey and discover strategies to optimize your MarTech stack for meaningful customer engagement. Read the full blog to dive deeper into these insights: https://lnkd.in/erDFdzkm #CustomerExperience #MarTech #CXStrategy

📣 Our CEO, Mark Cattini, has been included in Key Executives' list of the Top 25 Tech CEOs in Boston! Since joining our team in January 2023, Mark's strategic vision, steadfast leadership, and unwavering commitment to our customers has propelled our growth. Congratulations on this recognition, Mark! 🎉 To view the full list and see Mark's spot in the top 10 🔥, click here: https://lnkd.in/e5X5sUGU #CEO #Leadership #News

Ever wonder what goes into designing the tools that power your marketing? Acoustic’s Director of Customer Marketing & Success Programs, Meetal Patel, sat down with our product experts to discuss how they’re helping marketers overcome today’s biggest challenges — from understanding real-time customer insights to streamlining campaign creation. 💬 In this Q&A, hear from: 🧰️ Ryan Franciscus, Director of Product, 🧰️ Tim Byers, Sr. Director of Product, and 🧰️ Darryl Bolduc, VP of Product, to get a behind-the-scenes look at how we’re building solutions that let you act fast, personalize deeply, and make data work smarter for you. 👉 Catch the full Q&A in our blog here: https://lnkd.in/eBq8xycE #MarketingStrategy #EmailMarketing #ProuctMarketing

📬 Deliverability isn’t just a behind-the-scenes stat — it's the bridge between your message and a real customer connection. A high sender score, authentic engagement, and personalized touches make all the difference. Think of it as the secret to getting seen and staying relevant. 😎 📄 Check out our email deliverability guide to discover best practices to boost deliverability and build trust: https://lnkd.in/eK3mf3jg #EmailMarketing #Deliverability #DigitalMarketing

To create standout customer experiences, it’s essential to bridge the gap between data and CX strategy. 📊✨ Yet, many brands are still working in silos, which can hinder agility and make it harder to deliver the impactful, personalized moments customers expect. For Australian brands, building an intentional data strategy means focusing on more than just data collection — it’s about creating a unified, actionable dataset and empowering teams with data literacy. 🌐 See how data-driven CX strategies are evolving and learn what leading brands are doing to bring their CX visions to life: https://lnkd.in/eAVkvM7F #CustomerExperience #CX #MarketingStrategy

🖼️ 📧 Eye-catching visuals are powerful in email marketing, but relying too heavily on images can actually backfire. In our blog, we explore 6 reasons why image-only emails won’t yield the results you need, including: ⛔ Risking poor deliverability ⛔ Causing accessibility issues ⛔ Limiting engagement, especially on mobile or for those with images turned off For better results, strike a balanced mix of visuals and searchable text. Learn how here: https://lnkd.in/evra8t4V #EmailMarketing #MarketingStrategy #DigitialExperience

The holidays, Black Friday, and Cyber Monday are quickly approaching. Are you ready to make the most of your customer relationships during the busiest time of the year? ✨ Building customer loyalty in retail and ecommerce goes beyond discounts and rewards. It’s about creating personalized, seamless experiences that keep customers coming back. 🫶 🤫 But what’s the secret to success? From mobile marketing to multichannel journeys, every interaction is an opportunity to reinforce your brand’s value. To find out how, explore our blog here: https://lnkd.in/eK6Uh-76 #Retail #Ecommerce #BrandLoyalty