Initiative

We are thrilled to announce that Volvo has chosen us as their global media partner. Here’s to building a future of creativity and collaboration with a brand that truly embodies what it means to move the world forward. Excited for the road ahead! 🚙✨ Read more here: https://bit.ly/3ZPtqoi

“2025 will see the rise of absurd products, packaging and personas.” As part of their annual series, Branding in Asia asks #Initiative Australia Strategy Director Kate O'Loughlin what stood out in 2024 and what trends will shape #2025. Read more below. #NutterButter #ChaosAdvertising #BlindBoxes #Vibervertising #AI NRMA Insurance IPG Mediabrands APAC IPG Mediabrands #Australia https://lnkd.in/gN_7eYAr

We’re proud to share that Initiative has won AGENCY NETWORK OF THE YEAR for the third year in a row at the 2024 Festival of Media North America Awards. Initiative US and Canada both claimed a combined total of 7 Golds and 5 Highly Commended accolades. Client campaigns recognized included AstraZeneca, Black & Abroad, Carnival Cruise Line, Constellation Brands, Destination Canada, and The Wendy's Company. Initiative US won the GRAND PRIX CAMPAIGN OF THE YEAR for their “Más Que Modelos (More than Models)” campaign that was also recognized with 2 Gold Awards. Massive congratulations to all the teams who made these wins possible – and to our amazing clients for your trust and partnership. And kudos to all the 2024 Festival of Media North America Award winners! Read more on the full winners list here: https://bit.ly/3ZETljH

Check out the below article for three strategic questions every marketer should be asking as they head into the new year👇👇👇

Thrilled to announce 8 shortlists across Initiative APAC for the Campaign Asia-Pacific Agency of the Year awards! 💎 Kudos to our incredible teams for creating Fame and Flow across the #APAC region! #CampaignAsia #AgencyoftheYear #AOY2024 #Initiative IPG Mediabrands APAC Interpublic Group (IPG)

Is the blind box economy just a fad, or is there something deeper going on? 🤔 Initiative strategist and self-confessed obsessive Kate O'Loughlin explores the key learnings for brands in her latest article for AdNews Australia... IPG MediabrandsInterpublic Group (IPG) IPG Mediabrands APAC #marketingtrends #consumerbehavior #blindboxeconomy

Fame & Flow: The Real Alchemy of Brand Growth by Initiative CEO Dimitri Maex and CSO Jonathan Rigby is out in the world this week! Thank you to our partners at Vox Media for hosting our launch event, and to Helen Havlak, Publisher, The Verge, for moderating a thought provoking fireside chat, which covered everything from why Dimitri & Jonathan wrote this book, their unique approach to writing it, how to use Fame & Flow to solve marketers’ biggest challenges, and more. You can check the book out here: https://bit.ly/3Uwfr50 Read it already? Tell us what you think! #FameandFlow

Transformation and reinvention were the themes at the third annual #QBInnovation Summit at Intuit Headquarters in Mountain View, CA. Over two days earlier this month, we explored new ways of working and how to operationalize change. Keynote speakers Nicole Malachowski taught us to trust in our teams and harness headwinds and Alex Banayan drew on lessons from some of the biggest leaders in business about how to overcome challenges. Initiative's Chief Content Officer Alex Ryan and colleagues from our sister agencies FCB Global and IPG Media Lab demonstrated how to put new thinking into practice. Our partner pavilion featured hands-on tech demonstrations for teams to get up close and personal with new marketing innovations. Natalie Holbrook and the Intuit team conceived the Summit to help our client step out of their day-to-day, think differently, and apply new practices to their work. Thank you Intuit and QuickBooks Company for your partnership on another amazing Summit! Dave Raggio Cathleen Ryan

Initiative’s Dimitri Maex & Jonathan Rigby shared a sneak preview of their new book, “Fame & Flow: The Real Alchemy of Brand Growth” during Advertising Week New York. They were joined onstage by iHeartMedia’s Hetal Thaker Patel and Carter Brokaw to discuss Fame & Flow, challenging outdated marketing models, the unique impact of audio on attention, and how brands can build a lasting legacy in today’s increasingly chaotic marketplace. Thank you to everyone who joined live and tuned in, and to iHeartMedia for a thought-provoking conversation. To learn more about the book when it comes out, click here: https://bit.ly/3Y4E3mi #AWNewYork24 #FameandFlow  

🌍 We are thrilled to welcome Canada and North Africa to our growing relationship with Unilever, alongside our continued collaboration in Brazil! This exciting expansion builds on our long-standing partnership in LATAM, Greece, Portugal, and Ukraine.   Together, we look forward to driving innovative strategies and delivering meaningful impact across these dynamic markets using our Fame & Flow proposition, which is at the heart of Initiative’s approach. Here’s to continued success and growth in our collaboration! 🎉   #Unilever #Initiative #FameAndFlow