JCPenney

This week, we celebrated a Big Night in Petite Fashion! To celebrate our latest petite-forward collaboration – Bold Elements x Ally Brooke – JCPenney Brand CEO Michelle DeMartini Wlazlo and Catalyst Brands LLC Chief Customer and Marketing Officer Marisa Thalberg, alongside multi-platinum singer-songwriter, Ally Brooke, announced the first-of-its-kind “Petite Power List.” The list features influential petite women – from entrepreneurs, content creators, fashionistas, philanthropists and more – and was announced at a special event in New York on February 5. See the full list on the JCPenney Newsroom: https://lnkd.in/gJkFwQ-a Bold Elements x Ally Brooke includes 29 on-trend, body-positive pieces available in petite, standard and plus-sizing, with prices starting at $30. Shop the collection now: https://lnkd.in/gkXmDig3

Recently, JCPenney unveiled a new tool to help businesses and nonprofits looking to purchase high quality, durable products at bulk order prices. Our business-to-business website, operated by JCPenney’s Commercial Solutions team, aims to simplify the ordering process while also giving #B2B customers personalized support, top-rated value and exclusive access to JCPenney’s vast catalog of products across several divisions, from our highest-rated products in the home and footwear departments to school uniforms for kids and apparel for men and women. “Customers are our top priority at JCPenney, and we aim to create purchasing opportunities that meets their needs. Our business customers are no exception, and this new tool helps create an opportunity for us to be more accessible and efficient in our delivery of bulk order purchases,” said Wendy Santana, Vice President of Business Development at JCPenney. Learn more on the JCPenney Newsroom: https://lnkd.in/gyj-SqaD

Thanks to the valiant efforts of brave firefighters and first responders, the L.A. wildfires are contained, but the road to recovery is long. As part of its commitment to standing with communities, JCPenney has partnered with Good360 to provide critical support for families impacted by the recent disasters in Southern California. This donation includes 500,000 units of clothing, footwear, homewares and beauty essentials to fulfill immediate needs and support long-term recovery efforts in the Los Angeles area. Through its extensive nonprofit network, Good360 will assess the specific needs of impacted communities to ensure timely and effective distribution. Learn more: https://lnkd.in/gHFK2_4s

This #BlackHistoryMonth, we’re highlighting the contributions of our associates, designers and brand founders to our community and beyond. To celebrate, JCPenney will donate to Black Girls Smile Inc., a nonprofit organization empowering Black women and girls to lead mentally healthy lives.    Discover our #HopeAndWonder collection, created and curated in-house by a cross-functional team of designers known as JCPenney’s Creative Coalition, plus incredible products from Black owned or founded brands, online and in stores now: https://lnkd.in/ghH4rNQH: https://lnkd.in/ghH4rNQH

In October, members of JCPenney’s Women’s Initiative Networking Group of Success (WINGS) business resource team organized a national team for Susan G. Komen's Race for the Cure, successfully raising $13,000 to benefit the organization in honor of #BreastCancerAwarenessMonth. Recently, the WINGS business resource team presented their donation to Susan G. Komen at our home office to support their efforts to create a world without breast cancer. Thank you to our associates who supported WINGS and Susan G. Komen - we look forward to continuing to partner together in 2025.

Happy Lunar New Year! To welcome in the Year of the Wood Snake, the JCPenney Asian American Group (JAAG) business resource team hosted a celebration at our home office on Tuesday. Khristene Son, senior vice president of Trend, Brand & Design, was the guest of honor for the festivities and shared her experiences with and passion for the world of design as well as cherished memories of #LunarNewYear celebrations with her family during a Q&A session. See below for photos from yesterday’s event.

Designed for JCPenney in partnership with multi-platinum singer-songwriter, Ally Brooke, and inspired by her own challenges finding trend-forward fashion that fits her petite frame, the Bold Elements x Ally Brooke collection is designed to bring out the “Big Fashion Energy” in everyone with a special focus on petites – an often-overlooked group seeking stylish, proportional designs. Bold Elements x Ally Brooke includes 29 on-trend, body-positive pieces available in petite, standard and plus-sizing, with prices starting at $30. Styles and sizes can mix and match for the perfect proportions and easily transition from polished office chic to a night on the town. Bold Elements is a JCPenney private-label brand and now welcomes the new curated collection for a limited time only. Shop the collection here: https://lnkd.in/gkXmDig3 Read more: https://lnkd.in/g6NTfjjB

JCPenney is proud to announce the first and second place winners of our first-ever #HSIDesignChallenge, created to give full-time students enrolled in designated, Hispanic-serving colleges and universities nationwide an opportunity to showcase their creativity across our stores and online platforms.   Leslie Arriaga, a student at the University of North Texas pursuing a degree in Fashion Design and Advertising, is our first-place winner and will receive a scholarship, an all-expense paid visit to our Home Office to shadow the JCPenney design team, seven virtual mentoring sessions with JCPenney leaders and the opportunity for her design to be included in our 2025 Hispanic Heritage Month #HopeAndWonder collection.   Second-place winner Cindy Martinez Ochoa is a student at Sul Ross State University pursuing a degree in psychology. Cindy will also receive a scholarship, an all-expense paid visit to our Home Office to shadow the JCPenney design team and seven virtual mentoring sessions with JCPenney leaders.   Leslie’s first-place design will be unveiled in our #HispanicHeritageMonth Hope & Wonder collection later this year. Congratulations to Leslie and Cindy!

Monday is Martin Luther King, Jr. Day, a day dedicated to honoring the life and legacy of Dr. King and his vision for progress, equality, justice and freedom. At JCPenney, guided by our founding principle of the Golden Rule, our values of service, passion, energy, inclusion and family compel us to honor Dr. King’s legacy by standing with and serving our communities to leave a positive impact on those around us. In honor of #MLKDay, nearly 40 #DFW area associates gathered on January 16 for a day of service at the North Texas Food Bank, helping to pack over 46,000 meals for families in the North Texas community. The North Texas Food Bank is part of the Feeding America network, and associates across the country are encouraged to support their communities by volunteering at a local food bank this week through Feeding America’s network. See photos from the day of service below.

We’re excited to join Catalyst Brands LLC in partnership with iconic retail leaders to celebrate the essence of American style, keeping customers at the heart of everything we do. Learn more about the news here: https://lnkd.in/gVgubbQ4