Koddi

As retail media continues to skyrocket, brands still face fragmentation challenges that prohibit them from scaling their budgets. To combat this, retailers need to start adopting strategies like: ✔️ Leveraging on-site data off-site and in-store ✔️ Making inventory available through programmatic channels ✔️ Maximizing relevancy through SKU-based and audience targeting For additional insights, listen to the latest podcast with Kerry Curran, MBA and our Chief Commercial Officer Harsh Jiandani on the podcast, Revenue Boost: A Marketing Podcast (linked in the comments). We look forward to continuing these conversations with RBMA: Revenue Based Marketing Advisors in the future!

Meet the Koddi team at Shoptalk 2025 to explore new innovation within commerce media. We look forward to join industry leaders in discussing: 🔹 How to best promote the shopper experience within commerce media 🔹 New strategies for measuring incremental sales and optimizing ad monetization 🔹 The next wave of AI-driven advertising in commerce media networks Attending Shoptalk? Connect with the Koddi team to discuss how we’re helping brands and commerce media networks unlock the full potential. #Shoptalk2025 #CommerceMedia #RetailMedia #AdTech #Koddi

Data is a powerful asset in commerce media—but without proper governance, it becomes a liability. Security breaches, compliance risks, and customer trust erosion are real threats. At Koddi, we prioritize robust data governance to protect first-party data and ensure privacy. Our latest article explores best practices, including: 🔹 Policy-driven governance: Clear, engineering-led policies for secure data access 🔹 Role-based access controls (RBAC): Restricting access to authorized users only 🔹 Automated compliance monitoring: Real-time oversight to maintain security standards Data security isn’t optional—it’s essential. Read more on how to safeguard your commerce media network: https://lnkd.in/gwySMNTk #DataGovernance #CommerceMedia #Privacy #Security #AdTech

The next era of commerce media education is here! 🚀 Commerce media is on track to hit $100B, yet many professionals lack the structured knowledge needed to navigate its complexities. That’s why we built Commerce Media Architecture Essentials—our latest Koddi Academy certification course designed to bridge the gap between strategy and technology in this rapidly evolving space. We built this course especially for: 🔹 Engineering Managers: Help onboard new team members by expanding their knowledge on how to architect high-performance, scalable ad-serving systems that balance speed, efficiency, and real-time decisioning. 🔹 Program Leads: Learn how to scale and optimize commerce media programs, align cross-functional teams, and drive stronger ad monetization strategies. 🔹 Product Managers: Develop smarter ad products by leveraging first-party data, closed-loop attribution, and precision targeting. Through this course, you’ll gain: ✅ Deep knowledge of commerce media architecture – from data flow to auction dynamics ✅ A strategic edge in optimizing ad delivery, personalization, and measurement ✅ A digital certification badge to showcase your expertise in one of the fastest-growing sectors If you’re ready to take your expertise to the next level, register here: https://lnkd.in/g6sA4e7h To learn more about Koddi Academy, click here: https://lnkd.in/gQhSXVtx Let’s build the future, together. #CommerceMedia #DigitalAdvertising #KoddiAcademy #AdTech #MarketingInnovation

We’re excited to attend ITB Berlin, the world’s leading travel and tourism trade show, where industry leaders gather to explore new trends, technologies, and opportunities in 2025. We look forward to engaging discussions on AI and technology innovation in travel, the evolving impact of diversity and sustainability, and other key insights shaping the future of travel. Attending ITB Berlin? Reach out to the Koddi team to discuss how we can help you unlock the next level of commerce media growth. #ITBBerlin #CommerceMedia #TravelAdvertising

We look forward to attending MAD//FEST UpNorth, joining brands, retail media networks, and tech partners to discuss key industry topics, such as: 🔹 Retail media's impact beyond immediate performance, including brand visibility and consumer perceptions 🔹 Why retail media networks need to adopt broader, market-level metrics to capture brand health and growth measurement 🔹 Ways retail media learnings can be applied across various new verticals within commerce media Reach out to Paul Dahill if you'll be attending-- we hope to see you there! #retailmedia #commercemedia

Not all ads are created equal. In commerce media networks, balancing advertiser bids, user experience, and publisher priorities is crucial for long-term success. Enter Quality Score—an approach that ranks ads based on relevance, engagement, and expected performance, not just bid price. This ensures that: ✔ Publishers maximize revenue while keeping users engaged. ✔ Advertisers reach the right audience at the right moment, improving ROI. ✔ Users get relevant, helpful ads instead of disruptive ones. For a full deep-dive into Quality Score, view our latest article here: https://lnkd.in/gVaYA7Em #CommerceMedia #RetailMedia #AdTech #QualityScore #Koddi

We're excited to join marketers and media owners to explore new opportunities for data collaboration in 2025. At RampUp, meet with Koddi team members Rajeev Vijay and Rakhee Raval to learn more about how Koddi can help you maximize your data opportunity through our tech and partnerships. See you there! #commercemedia #retailmedia #dataactivation

Last week, Colin Lewis published an opinion piece detailing industry challenges and approaches to incrementality. The article featured insights from Paul Dahill and Prof. dr. Koen Pauwels, including: 1. Why A/B testing is the most rigorous method for measuring true incrementality 2. The optimal levels at which advertisers should measure incrementality to make informed decisions 3. How to balance incrementality measurement against other key measurement techniques such as halo attribution and upper-funnel metrics For additional insights, view the full article here: https://lnkd.in/gRFbPyJR #commercemedia #incrementality #retailmedia

We look forward to joining industry leaders at Candid Commerce next week to discuss the future of commerce media, measurement, and innovation. Don’t miss the chance to catch up with Paul Dahill and explore key insights shaping the space, including incrementality, ad performance measurement, and strategies for maximizing media investments. See you there! #commercemedia #retailmedia #candidcommerce