Let's Get Weird

Wanna Get Weird in a good way? 🙃 Let’s Get Weird operates fully remote, but as bicoastal partners we find ways to collaborate and come together for those exceptional moments while ideating and working on client briefs. We also found from our clients that creating a space where one can experiment lends to outputs that feel bold and tied to the organization’s needs. We understand that there is never enough time and budgets are sometimes nebulous but there is value in swift, quick and fun ways to concept.    From that, we developed LGW Lab, a streamlined brand workshop to help busy teams tackle key challenges head-on. This workshop is designed to be efficient and effective, helping your team get aligned and focused on the year ahead. If you've been thinking about hiring Let’s Get Weird, now is a great time to have those conversations. Let's chat: https://bit.ly/lgwchat

While traveling for the Venice Biennale, Felicia Reyes and Anita C. also chatted with Not the 9 to 5 Podcast hosts, Kat and Francesca, on forming our business, working bicoastal and why we named our company....Let's Get Weird 😎 #smallbusiness #strategicduo #podcast #freelancer #creative #designthinking

💫🔮 We don’t have a crystal ball for the future of branding. We do have some insight on what we might see more of—and what we believe should be at the forefront. In our latest article (also the first 😁), we explore the shift in branding and the importance of learning from your audience while inviting them into your universe. 📣 Special shout to Nikita W. for "Thinking Out Loud". Whats your vision for the future of branding?  🏊🏼♀️ Dive into the full article! https://lnkd.in/emwGYisB #Branding #MarketingStrategy #AudienceEngagement #CreativeThinking #BrandExperience Felicia Reyes Anita C.

Crafting a Compelling Brand Name: Stand Out in a Crowded Marketplace with Personality and Purpose 🖋️ A name is more than just a label – it's the foundation of a brand's identity. At Let's Get Weird, we love helping brands create unique, impactful names that resonate with their target audience. 🤗 This is our collaborative naming process: 1️⃣ Discovery and Research: We dive deep into your brand's world, exploring your values, target audience, and competitive landscape. 2️⃣ Brainstorming and Ideation: We generate a wide range of ideas, pushing the boundaries of creativity to uncover possibilities. This is through mind maps, desk and user research, language and historical moments. 3️⃣ Refinement and Selection: We refine and narrow down the options, considering factors like linguistic relevance, domain availability, and trademark clearance. Some ways we like to consider selections are the SMILE test and the SCRATCH test, by Alexandra Watkins, a master of naming conventions 4️⃣ Finalization: We present the top name contenders, providing context and rationale for each choice, and work with you to select the winning name. 🥫🥫🏆🥫🥫 Ready to create a captivating name that stands out in the market? Contact Let's Get Weird! #Branding #Naming #LetsGetWeird

Let’s Get Weird Off-Site : Venice Biennale 2024 At Let’s Get Weird, we believe in the importance of exploration and wandering. Taking time to experience new moments and places enriches our client work, providing fresh perspectives, beautiful sights, and inspiring ideas. We decided to make it a Let’s Get Weird adventure to meet up for the 60th Venice Biennale. Titled "Stranieri Ovunque - Foreigners Everywhere" and curated by Adriano Pedrosa, this year's showcase featured a diverse roster of artists from around the globe, making it inclusive and globally representative. The main space and country pavilions offered visitors a wide range of artistic expressions from across the world, highlighting artists who are immigrants, expatriates, or from marginalized groups, particularly those who have moved between the Global South and North. We were particularly drawn to the emphasis on textiles and craft. Many artists explored traditional and handmade techniques, often considered "foreign" or "outsider" in the visual arts world, bringing a rich and diverse texture to their work. Historical connections were also a prominent theme, with some exhibitions drawing links between contemporary art and historical contexts or artistic movements. One of the most impactful experiences for us was the juxtaposition of contemporary queer art against the historic backdrop of Venice's churches and religious monuments. These very monuments, which historically represented oppression, now serve as canvases for the powerful, modern art displayed within them. Here are some artists we enjoyed, take a look at our art moments: Yuko Mohri, Compose (Japan) Kapwani Kiwanga, Trinket (Canada) Shahzia Sikander, Collective Behavior (Pakistan) Pia Lindman, Vidha Saumya, and Jenni-Juulia Wallinheimo-Heimonen,The Pleasures We Choose (Finland) Brazilian collective MAHKU (Movimento dos Artistas Huni Kuin) Thresholds, Yael Bartana and Ersan Mondtag (Germany) Superposed and Entangled, Márton Nemes (Hungary) Odorama cities, Koo Jeong A (Korea) Jeffrey Gibson, the space in which to place me (USA) Pablo Delano, “The Museum of the Old Colony” (Puerto Rico, USA) Dean Sameshima, Being Alone (Japan) Guerreiro do Divino, Super Superior Civilizations (Switzerland) 🦩Anita C. ⚡️ Felicia Reyes #ArtAndCulture #VeniceBiennale #ContemporaryArt #GlobalArt #ArtisticDiversity #ArtisticInspiration #CultureStrategy #CreativeStudio

We’ve joined forces with Extra Crispy! ⚡️😎🎥💥🥳 Together, we bring artful content, fresh brand narratives, and creative work with a distinct point of view. At Let's Get Weird, we empower brands to stand out, inspire change, and engage authentically. This partnership allows us to offer a seamless strategy-to-production experience for all your brand advertising and marketing needs. Extra Crispy has done incredible work with fantastic clients, and we’re thrilled to bring even more value together. We specialize in: 📋 Content Strategy 🎙️ Brand Voice & Tone 🧩 Product Market Fit 🌎 Go-to-market Strategy 🥫Creative Direction 🍿Production and Content Execution Let's elevate your brand! Have a chat: https://bit.ly/lgwchat Reach out: hello@letsgetweird.co Check out the team Dana Osburn, Felicia Reyes, Anita C. —let’s make something amazing together! 💥 #Branding #Marketing #CreativeStrategy #ContentCreation #NewPartnership #LetsGetWeird #ExtraCrispy #BrandVoice #Content #Contract #CreativeStudio #BrandStrategy #CreativeDirection #AdvertisingStrategy #DigitalMarketing

The Future is Circular with Let's Get Weird At Let's Get Weird, we believe in the power of a great name and brand to elevate a business. Vince Guidice, Founder of evrloop, shared his experience with us: “Working with Let's Get Weird was fantastic! Anita and Felicia guided me through building a brand platform, mission and vision statement, and value and positioning statement. I am thrilled with the results and highly recommend working with them." 🌟 Client Spotlight: evrloop evrloop, a circular baby gear startup spearheading how parents buy baby furniture and gear, came to us needing a compelling brand identity and a memorable name that would communicate their mission and attract investors. Let's Get Weird collaborated with Vince to create a robust brand identity and name for his startup, guiding it towards a successful launch. Our comprehensive approach incorporated a workshop, user interviews, and extensive research on the broader industry landscape. Furthermore, we conducted stakeholder interviews, customer surveys, and competitor analysis to ensure the brand appealed to families and stood out among competitors. The name evrloop highlights its commitment to reducing landfill waste through a focus on product life cycle and recycling. The successful launch of evrloop has led to an investment from Knudsen Capital. We are incredibly proud and grateful that Vince entrusted us with naming and shaping evrloop’s brand identity, and we look forward to their continued success. Show them some love and stay posted on their journey towards a better future  https://lnkd.in/eu63ivEx

Embrace Differentiation: Reflecting on Rishad Tobaccowala's insights. 🥫🥫🥫🦄🥫🥫🥫 Today, we’re highlighting an article by long time favorite Rishad Tobaccowala who delves into the essence of being different. Different. Growth, Impact, Improvement. These words got us thinking - what truly sets us apart? What value have we brought to the table? And most importantly, what does the future hold for us? In a world where individuality shines through unique experiences, it's fascinating to think on how a particular person, event, or moment shapes our distinctiveness. But let's take this a step further. Could these questions also be the key to unlocking success in our industry? Every company aspires to carve out its own niche, to stand out from the crowd. If a company were to have a personality, could these concepts guide it on the path to sustainable growth, meaningful impact, and ongoing evolution? We invite you all to join the conversation. Share your thoughts on what makes you or your company different. Let's explore how embracing our uniqueness can pave the way for success and innovation. Together, let's uncover the secret to standing out in a sea of similarity. 💬✨ https://lnkd.in/gpqn5d_r #Differentiation #Innovation #IndustryInsights #JoinTheConversation #Weird #LetsGetWeird

Audiences come first, we know brands want a genuine way to share and interact. We believe in a fun and focused strategic approach to branding. As our guiding principles—when people enjoy their work, the best results follow. Our process involves: 1. Discover Your Inner Weirdo: Identifying what makes your brand unique. 2. Define Strategy: Transforming those insights into a strategic direction. 3. Design and Deliver: Bringing your brand to life with precision and creativity. Stay inspired! Anita C. & Felicia Reyes #BrandStrategy #CreativeProcess #LetsGetWeird #InnovativeBranding

As we welcome new clients and explore emerging technologies, an advantage of running Let’s Get Weird is the ability to be agile and build a dynamic approach that is flexible to our client’s needs.  Our combined experience in brand development, direction, execution and engagement along with our creative flair 💁🏽♀️💁🏾♀️ has shaped a special process that's effective and…fun! 🎶 Cue Montell Jordan…This is how weee dooo itt.. Discover your inner weird We dive deep into your world, soaking up all the juicy details to understand your goals and vision. 🔍 Key Steps: Listen to everyone's POV, understand the landscape and peek into what makes your competitors tick. Define Strategy Through all those shared inputs, we define and develop recommendations and actionable steps just for you. Our strategic approach always has a  splash of creativity. 🎨 Key Steps: Set clear goals, find what makes you stand out, and sprinkle in some unexpected twists. Design & Deliver This is where the magic happens! No matter the deliverable, we align it to your brand's foundation, sharing captivating content, and ensure your brand shines bright. ✨ Key Steps: Refine, collaborate, and ensure everything is polished before handoff! Ready for that new brand energy?  🌟 Schedule a chat here: https://lnkd.in/eyfE99zk #DynamicDevelopment #BrandStrategy #CreativeProcess #TeamCollab