Madhive

💫 At Madhive, we believe it’s not enough to be great on the job; we have to be gracious within our communities, too. ❄️ So this holiday season, we supported Scott Cunningham of IAB Tech Lab and Team Dayā ( दया) to help build a school in Guatemala. Team Dayā ( दया) is a group of leaders from the advertising & technology industries who are building primary schools where they're needed around the world, and they truly embody one of our core values: Deliver the Good 🌟 Scott shared some of these incredible pictures from the building site where Dr. Maureen Cunningham MD/MPH, Associate Professor of Pediatrics at University of Colorado Children's Hospital, is already providing services for the local children. You can learn more about the work that Team Dayā ( दया) is doing here: https://hubs.li/Q030mzqX0

Madhive is expanding our relationship with data technology giant, Experian, so we can give local media markets broader access to their marketing audiences. That means the Madhive Data Marketplace now has access to Experian's audience segments — including demographics, lifestyles, interests, purchasing behaviors, and media consumption. Read more here: https://hubs.li/Q030dfqj0

We’re excited to share that we have expanded our collaboration with Madhive! 📺 🎉  Local TV advertisers can now optimize campaign ROI and extend reach using Experian’s syndicated audiences in Madhive’s Data Marketplace. This partnership enables precise connected TV(CTV) targeting with comprehensive audience segments. Discover how advertisers are achieving up to 10x the reach compared to other marketplaces! Read our press release featuring insights from Ali Mack, Vice President of AdTech at Experian Marketing Services, and Luc Dumont, SVP of Business Development at Madhive: https://lnkd.in/ecYJdqet   #CTVadvertising #Personalization #Experian 

As CES approaches, we’re reflecting on why local businesses matter so much — not just to us, but to the communities they serve. Our mission at Madhive is to empower the local media sellers that help these businesses thrive. Check out our latest video to hear why our team are champions for local. Interested in meeting with the Madhive team at CES? 📆 Book your meeting here: https://hubs.li/Q0302rwg0 Darien Ford, Thomas Tidgwell, Christiana Cacciapuoti, Aria B.

CES is right around the corner! Interested in meeting with the Madhive team? 📆 Use this link to book your meeting: https://hubs.li/Q02_NR8L0

To address the challenge of optimizing top-of-funnel CTV campaigns, Madhive and LBD2C (LifeBrands D2C, Inc.) partnered to test Lookalike+, an AI-driven tool currently in development. The impressive performance demonstrated by Lookalike+ helped make a compelling case for increasing investment in top-of-funnel campaigns: 💻 2.1x homepage visits 📥 1.6x more form completions 💰 32% decrease in cost per acquisition (CPA) Read more here: https://hubs.li/Q02_vTKp0

The Madhive team is gearing up for CES and we asked our experts how CTV and omnichannel strategies are transforming the game for local media sellers. In our latest video, we're talking about how CTV connects brands with local audiences in ways that truly deliver 📺 Will you be at CES? Let's talk! 📆 Click here to schedule a meeting: https://hubs.li/Q02_hFfY0 Christiana Cacciapuoti, Aria B., Darien Ford, Luc Dumont

Check out Episode 4 of "Beyond the numbers" featuring Stephen Master, Managing Director at GTCR LLC. With over 16 years of experience at GTCR LLC, Stephen has been integral to several of the firm’s technology investments. He sat down with R. Spencer Potts, to talk about his unique perspective as a private equity investor in the adtech space, sharing expert insights and predictions. Watch here: https://hubs.li/Q02_8Kb20

🎯 CTV is changing the game for higher education marketing. With so many options available, academic institutions need to stand out. By leveraging advanced targeting, schools can deliver campaigns that resonate with specific audiences. When a large state university partnered with Madhive to boost visibility, the results spoke for themselves: 📥 130 application submissions 🔎 756 information requests 📈 11M+ impressions CTV isn’t just about ads — it’s about driving real outcomes, and colleges are taking advantage. Read more here: https://hubs.li/Q02-Y7_d0

Yesterday, our CTO Darien Ford, spoke on a panel at the IAB #IWantMyCTV event alongside Shailley Singh, Suvadip Choudhury Alliant - The Audience Company, Davide Rosamilia ID5.io, and Eileen Elsner GroupM. The panel explored a pivotal topic for our industry: the evolution of identity and measurement. From individual vs. household measurement to redefining addressable audiences, these conversations are shaping the future of CTV advertising 📺 📱 #IABTechLab #CTV