Media Boss Group

Wow! It’s been a busy two months since our N American launch of the Media Boss Group. The ‘boss’ Deakin Bell has made his presence known at some of the industry’s premier events: OOH Insider’s Live, Climate Week NYC, DPAA Town Hall, Solomon Partners NYC, DPAA Global Summit, OAAA & 4A’s event & Outfront’s MvVo Art awards just to name a few. It has been great connecting with everyone and most importantly listening to the aspirations for continued growth. The Media Boss Group was created to serve & guide signage clients in reaching their goals- being that trusted advisor! Let us know how we can help your business scale & reach it’s potential. OOH Insider The Nest Climate Campus DPAA OAAA 4A's Solomon Partners TAD Horizon Media #betheBOSS #climateweek #dooh #climatecommunications #OOH #videoeverywheresummit #LED #DigitalSignage #retailmedia

What a crew for a sensational curated tour of the #CES2025 floor. Big thanks to the DPAA team and the engaging & funny Michael Bassik. We would have been lost without him! He provided hands on opportunities with the latest tech and exceptional commentary on how it will be received in market & utility. Most of what we saw will be available within 1-3 yrs if not sooner. #betheBOSS #dooh #adtech #innovation #digitalsignage #advertising Deakin Bell Media Boss Group

will.i.am providing some final thoughts on #AI during his conversation with Carolyn Giardina. Strong words on what is not worrying him and what is exciting for the future! #betheBOSS #CES2025 #adtech #advertisingmedia FYI

A very interesting discussion around AI and the potential to improve many aspects of marketing. But how can marketers turn it into action? This was a lively discussion on looking beyond the hype! Thank you Aaron Andalman, Tyler Kelly, Diego Lomanto, Erin (Monaco) Nocito, Randi Stipes, Mark Wagman and moderator David Cohen. #betheBOSS #CES2025

Having some fun at #CES2025 in Vegas.

DPAA CES Experience 2025 is kicking off in Vegas with Kate Clough from Lenovo & Barry Frey! Very interesting hearing about their marketing mix, social & influencer strategy and upcoming sponsorships. Lots of opportunities for #DOOH and #placebasedmedia in the upcoming year for Lenovo. #betheBOSS #OOH Deakin Bell

🚨📢 Our CEO Deakin Bell is excited to be working with the IBOUSA - Independent Billboard Operators as they continue to grow & innovate with their IBO Speedway. We've been super impressed with the tools they have added into the IBO Speedway and look forward to helping the members leverage these for stronger business outcomes. #betheBOSS #billboards #OOH #DOOH #OutofHomeMedia https://lnkd.in/eQx8URnS

A busy couple of days ahead for Deakin Bell in Las Vegas for #CES2025 - the "most powerful tech event in the world!" Don't think he will be able to meet the expected 138,000 other conference participants, but feel free to say hello if you see him. You'll be able to spot him at the CES media centric conferences at the Aria, DPAA CES Experience and the ADWEEK House at ParkMGM. #betheBOSS #DOOH #OOH #DigitalSignage #advertising #digitalmedia

Wish it was a whiskey fountain! We love #airportmedia & Clear Channel Airports are experts in delivering unique media opportunities. Could use a Breckenridge Distillery whiskey to ease the holiday chaos! AAA predicts that more than 119 million people will travel at least 50 miles from home between Saturday and New Year's Day, which would top the previous holiday-season high set in 2019. U.S. airlines predicted to carry 54 million passengers during a 19-day period that started Thursday and ends Monday, Jan. 6. #betheBOSS #drinkresponsibly #stayhydrated #airportmedia #DOOH #OOH #experientialmedia #airports #holidaytravel rygr

Some strong #billboards on showcase during a recent drive from CT to Maine. Loved all the holiday centric creatives that really generated impact and a strong memory recall. Of particular note was a billboard by automotive group The Herb Chambers Companies- 3,000,000,000 miles trade-in for Santa‘s sleigh! Sounds like a quality trade-in! This was spotted on the Mass Pike just outside of Worcester. Of course there were the classic law/injury firms, insurance brokers, travel deals, local restaurants, but what stood out were creatives that spoke to timely events or seasonality. The static billboards with simple special build extensions also caught my attention. Kudos to MURRAY OUTDOOR COMMUNICATIONS, New Tradition, Clear Channel Outdoor, Lamar Advertising Company, OUTFRONT Media, Barrett Outdoor Communications & DeMartino Outdoor Media for keeping us entertained and engaged on the long drive. #betheBOSS #OOH #DOOH #LED #DigitalBillboards #StaticBillboards