Media Boss Group

Wow! It’s been a busy two months since our N American launch of the Media Boss Group. The ‘boss’ Deakin Bell has made his presence known at some of the industry’s premier events: OOH Insider’s Live, Climate Week NYC, DPAA Town Hall, Solomon Partners NYC, DPAA Global Summit, OAAA & 4A’s event & Outfront’s MvVo Art awards just to name a few. It has been great connecting with everyone and most importantly listening to the aspirations for continued growth. The Media Boss Group was created to serve & guide signage clients in reaching their goals- being that trusted advisor! Let us know how we can help your business scale & reach it’s potential. OOH Insider The Nest Climate Campus DPAA OAAA 4A's Solomon Partners TAD Horizon Media #betheBOSS #climateweek #dooh #climatecommunications #OOH #videoeverywheresummit #LED #DigitalSignage #retailmedia

Wish it was a whiskey fountain! We love #airportmedia & Clear Channel Airports are experts in delivering unique media opportunities. Could use a Breckenridge Distillery whiskey to ease the holiday chaos! AAA predicts that more than 119 million people will travel at least 50 miles from home between Saturday and New Year's Day, which would top the previous holiday-season high set in 2019. U.S. airlines predicted to carry 54 million passengers during a 19-day period that started Thursday and ends Monday, Jan. 6. #betheBOSS #drinkresponsibly #stayhydrated #airportmedia #DOOH #OOH #experientialmedia #airports #holidaytravel rygr

Some strong #billboards on showcase during a recent drive from CT to Maine. Loved all the holiday centric creatives that really generated impact and a strong memory recall. Of particular note was a billboard by automotive group The Herb Chambers Companies- 3,000,000,000 miles trade-in for Santa‘s sleigh! Sounds like a quality trade-in! This was spotted on the Mass Pike just outside of Worcester. Of course there were the classic law/injury firms, insurance brokers, travel deals, local restaurants, but what stood out were creatives that spoke to timely events or seasonality. The static billboards with simple special build extensions also caught my attention. Kudos to MURRAY OUTDOOR COMMUNICATIONS, New Tradition, Clear Channel Outdoor, Lamar Advertising Company, OUTFRONT Media, Barrett Outdoor Communications & DeMartino Outdoor Media for keeping us entertained and engaged on the long drive. #betheBOSS #OOH #DOOH #LED #DigitalBillboards #StaticBillboards

Future of air travel media? Will this make seatback screens a thing of the past? Some airlines are already utilising “bring your own device” on flights & not bothering for screen capex… just make sure there is a power source, USB, USB-C. Something to think about for brands that love spending ad dollars on inflight media. This gentlemen is rocking the Apple Vision Pro. Navigation through tapping of fingers & virtual keyboard is very innovative, but a little strange for a person next to them not familiar with this process. He even ordered a drink and snack from flight attendant without removing gear. Anyone tried them before? Would you use on flight? #betheBOSS #inflightMedia #dooh #placebasedmedia #airlineMedia #airportAdvertising #advertising #inflightEntertainment #appleVisionPro

Parking in NYC during the holidays is never easy! Our friends at AMA Electric Sign Company keep the lights shining on most of the OOH sites, marquees and holiday decorations around Times Square, the theatre district & much more. This is not an easy job (particularly in NYC) and something our signage industry doesn’t always appreciate. That Nissan Z sports car found a perfect spot tucked under the crane. AMAzing starts with AMA! #betheBOSS #DOOH #OOH #billboards #theatreMarquee #TimesSquare #LED

Calling all #OOH creatives! An awesome new awards that has global scale for even the smallest indy shop. A good idea/creative can come from anywhere & anyone. Let’s showcase the best! Link below to get involved. #betheBOSS #billboards #DOOH #LED #staticbillboards Deakin Bell

Busy day ahead for Deakin Bell at the Placer.ai conference in NYC. A strong agenda for the day, all about the future of location analytics. We are particularly interested in how to leverage this audience data, creating a trusted & engaging experience for the end consumers and ultimately driving good business outcomes. The ecosystem is there, we just have to work on connecting the dots better! #betheBOSS #DOOH #DigitalSignage #retailMedia #LED #retailData #AudienceInsights #placerDiscover

Fun way to check out the awesome Komo Technologies platform & maybe win some holiday $$. #betheBOSS #creativeEngagementPlatforms #fanEngagement #retailMedia

Always fun seeing some cool anamorphic creative come to life while walking around Times Square! The LG Electronics Endangered Species Series is a partnership with Discovery Education and the National Wildlife Federation. The campaign highlights vulnerable and endangered species. It currently features the Galápagos sea lion, an aquatic population at increased risk due to plastic pollutants. The Galápagos sea lion has been designated by the International Union for Conservation of Nature (IUCN) as an endangered species. We love when brands anchor themselves on initiatives that help the world. Advertising isn’t always about selling more product. Good on LG for making this a reality! "We will continue our campaign to protect endangered animals and spread the word about the seriousness of climate change and the importance of biodiversity conservation to customers around the world," - Kyu-Jung Hwang (LG) #betheBOSS #billboards #DigitalBillboards #anamorphicCreative #DOOH LG Electronics North America #timesSquare #LED Collin O'Mara #unmissableMedia

Something to watch globally as it sets an interesting precedent for social media access for youth. #betheBOSS #youthmedia #GenZ #GenAlpha #socialmediadebate