MikeWorldWide

You don’t need to be everywhere, you just need to be everywhere it matters. Introducing Everywhere, the new influencer & social agency built to ignite conversations and create experiences across the digital channels that matter most for companies and executives. From developing omni-channel strategies to forging authentic creator partnerships and producing high-impact content at scale, Everywhere connects brands with audiences to drive loyalty and accelerate business growth. #EverywhereAgency

We're thrilled to announce that the Muscular Dystrophy Association's #AccessibleAirTravel campaign has won the Gold Honor at the 9th Shorty Impact Awards in the Call-to-Action category! This recognition is awarded to purpose-driven campaigns that drive positive change and make the world a better place. Learn more about our campaign here: https://lnkd.in/gMVVEZiS This campaign was instrumental in creating awareness and taking action to ensure that the most significant improvements in air travel in the past 40 years were passed and signed into law in the Federal Aviation Administration Reauthorization. This campaign sparked a powerful movement, advocating for greater inclusion of people with disabilities. We want to especially thank the advocates who made this possible, including Madison Lawson and Mindy Henderson, for bravely sharing their real-time travel experience to capture this moving video. This victory wouldn't have been possible without the leadership of Paul Melmeyer and the dedicated #MDA #Advocacy team, as well as our talented #Marketing and #Communications teams. We are grateful to our partners at Strategic Elements and MikeWorldWide for their invaluable support. Your contributions have been integral to our success. Together, we're making air travel more accessible for all!

The #DigitalDebrief turns one today! Thank you for reading and being part of this community over the past year. It’s been incredible to see the growth and hear your feedback, and I look forward to continuing to share the updates and insights that matter most to you. #ICYMI this week, I'm covering: 🍏 Charli XCX and H&M’s unexpected Times Square performance. 🐆 Jaguar’s "Copy Nothing" refresh as it embraces the EV future. 🔷 The growing migration from X to Bluesky and what it means for brands. 🎨 How the Whitney Museum of American Art used creative content to connect with new audiences and more. Check out the full edition below, and don't forget to subscribe!

Today I was fortunate to sit in a room with 14 brilliant minds talking about the future of measurement in the PR industry.   Thank you Kim Sample and Gideon Fidelzeid for the opportunity to join and to the PR Council and PRWeek for convening us and asking the thought provoking questions.   While our industry has made some strides, we still have a long way to go to move beyond reach and impressions and into the real impact on the business. And leaders in our industry are asking the right questions.    One thing is clear:  as our work gets more integrated across marketing communications disciplines, our approach to measurement must expand beyond earned media alone.   So much of the conversation and the metrics is focused on the “fourth estate” (news media) which is traditionally rooted in circulation and/or viewership.    But as we consider the fact that we are operating in an environment where a new top tier has emerged, the foundation of measurement needs to consider earned influence, not just earned media.   We now need to be able to measure and convey the value of our work the new “Fifth Estate” – which includes everyone who influences your brand and reputation – and its impact across the full stakeholder ecosystem.  Stay tuned for a PR Week piece that will share the insights and takeaways from this conversation.   

#ClientLove

🍕 The team that eats together... Today our office got together for a special edition of our usual Tuesday team lunch, an extra-tasty, teambuilding potluck that managed to hit the four important food groups (potatoes, brownies, cheese and olives). What would you bring to your team potluck? MikeWorldWide

Excited to share that my colleague Clayton Durant and I will be joining PRNEWS tomorrow to share actionable insights on crafting impactful thought leadership for LinkedIn. We'll explore strategies to elevate your content beyond simple corporate updates, transforming it into scroll-stopping, engaging, and truly valuable thought leadership. Be sure to sign up for the discussion to level up your LinkedIn game! Register here: https://lnkd.in/eQUJB97j

We are proud to share that Morgan Roth, Muscular Dystrophy Association’s Chief Marketing Officer, has been named to The PR Net’s Marcomms Most Influential list!     Under Morgan's leadership, MDA's marketing and communications team has reached new heights, dominating share of voice in the rare disease space and building on MDA’s seven decades of exceptional brand and its signature standards for excellence. Morgan and her award-winning team of creatives have helped to measurably advance MDA’s goals for research, policy, access to care, and connection to community. Her strategic insights and her experience as someone living with neuromuscular disease have created a lasting impact, strengthening our community.    Congratulations, Morgan, on this well-deserved recognition! Your commitment inspires us all and continues to power MDA’s reputation and momentum. Here’s to even greater milestones ahead! 🎉 See the full list here: https://lnkd.in/ewdrXzbX #Leadership #Influence #Marcomm #CommunityImpact #ThePRnetMMI 

As a LinkedIn Top Voice, I’ve had the privilege of learning firsthand what it takes to build influence and create meaningful engagement on the platform. At MikeWorldWide, I channel those experiences into strategies that help our clients turn LinkedIn into a powerful tool for business growth and reputation building. For the first time, my colleague Dorianne Ciccarelli and I are teaming up to share our playbook with PRNEWS on creating feed-breaking content. We’ll show you how to transform C-suite executives from occasional LinkedIn users into Top Voices who drive measurable impact—both for their brands and their bottom lines. Join us for this virtual conference, and if you need a discount code, feel free to DM me! https://lnkd.in/e-5gB_Cn

Everywhere, our new in-house social media agency, uses AI at the core of strategy development to increase the precision and predictability of influencer and social campaigns, allowing us to be faster, more adaptive, and hyper-relevant. More from managing director Megan Hueter and MediaPost: https://lnkd.in/ekRxZjxU