The North Face

To celebrate the launch of The North Face film Of a Lifetime, we took over the Outernet in London. The iconic venue is one of London's most visited tourist attractions and is the largest digital exhibition space in Europe. Guests were given an immersive visual experience to preview the film alongside details of the A68a collection, coupled with a 14-meter installation made from surplus A68a fabric. In true spirit of the project and collection, the entire structure was made to be dismantled, and each element has an afterlife. More than one hundred guests then joined us at the Soho Hotel for the London Premiere of the film. After the immersive cinema experience, they were treated to a panel discussion with our athletes and host Mark Shayler.    The feature film launches on December 11th and you can watch the trailer on YouTube (link below). https://lnkd.in/dXVG-H8N

In early October The North Face teams gathered in Buena Vista, Colorado for TNF Summer Camp, an annual community gathering to deepen our connections to the outdoors and one another. Activities ranged from team connection time to climbing, hiking, trail running, mountain biking, fly fishing, wilderness first aid and nature art - all designed to refresh and reconnect our teams. The North Face Athletes joined as our ‘camp counselors’, leading activities and fostering team discussions throughout the week.  #LiveTNF #NeverStopExploring

The 2025 Runner’s World Gear of the Year Awards were just announced and The North Face’s Altamesa 500 was named Best Running Shoe. “The Altamesa 500 is the upgrade I wish Hoka would’ve made to the Challenger ATR. I love that it has the same Dream midsole foam as the Summit Vectiv Pro 2, which I wore to a 100-mile PR at Western States 100. As I recover from a long season of racing, this comfort-first trail shoe is ready to take on whatever adventures I go on. The roomy platform also makes the softer cushioning feel more stable, even on technical sections of the Appalachian Trail. The SurfaceCTRL outsole is comfortable on pavement, but has sticky 4mm lugs for solid traction in most trail conditions. It feels like a softer version of the Vectiv Enduris, which was chosen as part of our Gear of the Year in 2021. It’s a great value, too. As we see shoe prices regularly pushing $200 or more, the Altamesa comes in at $155.” Runner's World https://lnkd.in/gqQpBcvP

Athlete-tested and expedition-proven, The North Face unveils its latest pinnacle performance product offerings with the fall-winter Summit Series™ Alpine and Snow Collections, made to take climbers, alpinists, skiers and snowboarders to the limits of human potential and beyond. These collections draw upon the advanced technologies that Summit Series™ products are known for, including breathable-waterproof FUTURELIGHT™ and durable GORE-TEX, FUTUREFLEECE™ for lightweight insulation, and DotKnit™ for moisture management. Tested rigorously by The North Face’s alpine and snow athlete teams, these individual pieces are part of an advanced layering system that can be tuned to suit any condition. 

This October, VF Corporation has welcomed 23 new interns to our VF EMEA Internship Program, of which 6 have joined us at The North Face. Throughout their next 12-month journey through our program, they will get hands on experience within the brand, develop skills and learnings of their role, gain valuable knowledge and expand their network within the company. We welcome them to the company and wish them all the best. Are you interested in joining our VF EMEA Internship Program? Check our new internships starting Spring 2025 and apply now: https://lnkd.in/e4mXW699 #TheNorthFace #EMEAInternships #VFCorporation

The North Face Elevates Its New York City Presence. The Denver-based outdoor brand has opened in the Williamsburg section of Brooklyn and is expanding its Fifth Avenue flagship in Manhattan. https://lnkd.in/gyt8NkfN

TIME Magazine Ranks the World’s Best Brands and The North Face is #1 in the Outdoor Apparel Category. To compile the first list in the world ranking—of 330 top brands in the U.S.—TIME and Statista surveyed more than 22,000 U.S. consumers about brands across 66 categories spanning a wide swath of consumer-facing industries. https://lnkd.in/g9y6_sGa

The North Face’s New HMLYN Parka Boasts 30 Years of History — and Its Own Unique Vibe An icon once relied upon in extreme conditions has been retooled for everyday use. Sometimes, a product designed for one type of market attracts a totally different one, often surprising even the creator itself. https://lnkd.in/guKwuTWf

We are expanding our Renewed trade-in program. Customers can now return used gear both online and in-store for credit, as featured in WWD.

Did you know that 20 years ago, many Sherpas summiting the world’s highest peaks had no formal training? Fast forward to today – The Khumbu Climbing Center has changed that through education in responsible climbing practices high in the Himalaya. We’re celebrating the 20th anniversary of this community-based program (supported through the Alex Lowe Charitable Foundation) with a limited product capsule and short documentary. We’re proud of our long-standing support of their mission and the Nepali high-altitude workers creating a safe climbing community. The short documentary was created in collaboration with the Khumbu Climbing Center and an all Nepali creative on location in Phortse, Nepal. https://lnkd.in/e5QZiCX8