NewtonX

Enough with the fraud! 🚫 As AI continues to evolve, so does #AI-powered fraud that undermines market #research quality and integrity. From deepfakes impersonating key executives to bot farms manipulating survey data, these emerging threats demand advanced verification and fraud prevention measures. In our final 2025 prediction, our VP of Product, Kavita Anand, shares how we can combat this growing challenge and safeguard the future of research.

What makes an #ad truly effective? Our Senior Manager, Enterprise Research Teams, Benjamin Elliott, recently co-authored an article in Quirk's Media with research experts DIRECTV Charlotte Lipman and Johanna Moscoso (formerly Warner Bros. Discovery) on the science behind high-impact ads. In this video, Ben breaks down the key findings, answering: 🔍 Where should you place your ads for maximum impact? 📊 How can data-driven testing refine performance? 🤖 What role does AI play in ad optimization? Check it out to learn more! ⬇️

Excited to share new research from HSBC, based on insights from NewtonX, revealing a major shift in global business. According to the study, international earnings are set to surpass domestic earnings by 2030 for the world’s fastest-growing companies. Right now, overseas income makes up less than half of total earnings—but that’s rapidly changing. NewtonX surveyed 1,143 senior decision-makers from companies with revenues between $18M and $5B to understand how leaders approach international expansion, risk management, and regulatory challenges. As covered in Fortune and City AM businesses are doubling down on global strategies despite economic uncertainty. And our own Jason Talwar, VP of Strategic Insights and Lecturer at Brown University, is featured in the coverage. Check out the full HSBC report 👇

How do enterprises turn #AI into ROI? We partnered with Google Cloud to uncover the key insights that unlock AI’s true value. 🔐

Your data might not be as strong as you think. When industry giants—like Google, LinkedIn, Verizon, and Visa—measure data quality, they use a playbook. Do you? The truth is bad data leads to bad decisions. And in B2B, the cost of poor data is higher than ever. But the companies leading the way aren’t just hoping their data is sound. They have systems, standards, and strategies in place to make sure of it. We studied how industry leaders tackle data quality, and we’re sharing our takeaways in the Data Quality Playbook. You’ll learn: ✅ the key mindsets that separate data leaders from data laggards ✅ the frameworks Google, Visa, and others use to trust their data (and their decisions) ✅ one simple tactic for identifying survey fakers—one that changed how a research director at Google ran their practice If data is driving your business, you can’t afford to trust it blindly. Check out the playbook in the comments.

Exclusive invite! On Tuesday, March 11 from 12-1pm EST our CMO, Jackie Cutrone, will join Qaid Damji and James Lamberti of Georgian for a live-only webinar to explore how AI is transforming GTM strategies and what separates leading companies. This conversation is one you don’t want to miss because 1. There will be no recording - so make sure you attend live 2. Get insights on AI from our report with Georgian (we surveyed 300+ B2B go-to-market leaders). Founders and GTM leaders, sign up here: https://hubs.li/Q037nYmt0

🚨 Big news for the creator economy 🚨 Patreon just launched its first-ever State of Create report based on insights from NewtonX. We surveyed thousands of creators and fans to uncover what’s really shaping the creator economy. This is a must-read if you're a creator, advertiser, or work in media. 53% of creators say reaching their audiences is harder than ever. Algorithm-driven feeds prioritize content people never followed, making connection more challenging. But here’s what stands out: nearly 90% of creators still recommend this path. Not because it’s easy, but because they see a future built on direct connections and community—beyond the algorithm. The platforms that shape the next era will be the ones that put creators first. This report reveals what’s changing, why it matters, and what’s next for the creator economy.

CIOs reveal their biggest #AI fears 😨 Watch the fear-o-meter to see what’s keeping them cautious and why they’re investing 4x more budget in data initiatives before fully committing to AI. Based on our research with Salesforce, 67% of #CIOs are strategically prioritizing #data quality and security to overcome these challenges. Learn how to overcome AI fears: https://lnkd.in/e54AAmWm

Love is in the air at NewtonX 💘 We celebrated our annual Valentine’s Day extravaganza with breakfast burritos and sweet treats. We also hosted a virtual chocolate truffle and strawberry-making night, spreading even more sweetness to the NewtonX family. Whether in research or community, we believe the best relationships are built with care. Will you be our Valentine? ❤️✨

💘 Tomorrow is Valentine’s Day! If you’re celebrating, congrats, you found your match made in heaven! But for those still searching for love or data, finding “the one” isn’t as easy as it seems. Thankfully, we have our very own 😇 Cupid of Market Research 🪽(aka Senior Manager of Strategic Insights), Benjamin Elliott, helping us separate true love from misleading matches. As Ben explains in a Quirk's Media article: “Panel companies advertise hundreds or even thousands of pre-profiled data points on their panelists. However, this total includes many data points with low opt-in rates (around 1% of the panel), those that are not updated frequently enough, some that contain errors (e.g., a panelist may have mis-clicked their gender), and others based on leading questions.” In other words, whether in love or research, quality matters. Thank you CASE4Quality's Efrain Ribeiro, Mary Beth Weber, Tia Maurer, Carrie Campbell, and The Research Heads' Karine Pepin for highlighting this issue and including us in the conversation!