Power Marketing

Last December, the holidays, football and blockbuster movies drove record high viewing for streaming services like YouTube, Netflix and Amazon Prime Video. On top of a 7.6% increase in November, streaming viewership climbed another 9% in December and the category secured 43% of total TV watch time in the U.S. Looking ahead, shows like American Primeval, Squid Game and Severance: Season 2 will likely keep streaming viewership high, as well as the Superbowl available to stream on select services in February. As for broadcast and cable, monthly increases in sports viewership (football season) has given these channels a boost, with a large amount of viewers expected to tune in to the Superbowl. We’ll be keeping our eye on that! 🏈 Data according to Neilson #powermarketing #streamingtv #digitaladvertising

Happy holidays from Power Marketing! 🎄 This fall, more than ever, I've relied on having a strong, dependable team by my side. Working with people who can turn ideas into actual plans, who genuinely care about our clients, and who bring warmth and laughter to the office is truly rare. To my team - thank you! I am so grateful for you all!

On average, Gen Z spends over 3 hours a day on social media platforms!📱 Born between 1997 and 2012, this generation is rapidly becoming a key demographic for marketers. Knowing where they are and what they're watching is key to tapping into this market!    Check out our insights and statistics on these digital natives!

Living life one avocado toast at a time! 🥑 As the final wave of Millennials transition into adulthood, this generation is quickly becoming the world’s most active group of consumers! These digital natives (aged 28 to 43 years old) have witnessed the rise of technology, social media, and global connectivity. In our latest insight article, we dig into all things Millennial marketing strategies. Check it out! #powermarketing #generationseries #millennials

Think you know Gen X?     Born between 1965 and 1980, this generation grew up during the rise of personal computers, the internet, and mobile technology. Their balance of traditional values and modern technology use makes these 44 to 59-year-olds a unique group.     Our recent insight article highlights key traits/media habits of this rockin' generation 🎸 Check it out!   #generationsseries #powermarketing #generationx #adstrategy

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Did you know Baby Boomers hold roughly 52% of the wealth in America? That’s nearly $78 trillion in spending power. This generation - born between 1946 and 1964 - is a significant demographic that continues to wield considerable economic power. With 90% tuning into TV regularly and 70% active on Facebook, they’re a powerhouse market you can’t ignore. 🛍️ Read about strategies and statistics on advertising to Baby Boomers in our latest insight article and stay tuned for more generation advertising tactics coming up in our Generation Series! Insight article: https://lnkd.in/gYeQ8eZ2 Source: Statsia #powermarketing #generationalmarketing #babyboomers #advertisingstrategy

Hybrid and part-time professional opportunity! We're looking for a part-time Human Resources professional with 5+ years of experience in HR operations, employee engagement, and retention strategies. If you're passionate about building a positive workplace culture, fostering employee development, and driving organizational success, we'd love to hear from you. This role offers the opportunity to make a meaningful impact while enjoying the flexibility of a part-time schedule. Join us and help shape a thriving, dynamic team! Details: https://lnkd.in/eQzQ59_W

The results are in…  We put together a curated list of our top 5 digital publishers. Criteria is based off advertising quality, reach, decisioned programmatic inventory, supply path efficiency, and distribution quality. See our list in the link below... did you expect this lineup? Best of the Open Internet: https://lnkd.in/ga9DA5zj #powermarketing #openinternet #insightsarticle

Navigating media placements during a political season, particularly on network TV, is no small feat. With skyrocketing rates, limited inventory, and frequently bumped spots, a well-thought-out strategy is non-negotiable for effective advertising (and to avoiding wasting your dollars). In our latest insights article, we share some of our tips and tricks to stay ahead. Check it out ⬇ https://lnkd.in/gDnj-M_E #powermarketing #politicalwindow #tvadvertising #advertisingstrategy